4 Steps to finding staff in the current market

These last two years have presented the greatest challenges our Fitness Industry has ever experienced. 

Not just in keeping our businesses up and running, including taking care of members and keeping them engaged, but also in the retention of staff - many are not just leaving our businesses, they're leaving the industry.

We're finding more and more fitness professionals looking for greater job security, something that, during repeated lockdowns, is almost non-existent in the fitness industry.

So how do we fix our staffing issues?

We whip up an advert and post it on SEEK and you sit back and watch all of the applications roll in and you think to yourself how am I going to get through all of these CV's right?

Unfortunately, that is a big fat NO!!!

Gone are the times where our biggest concern is how am I going to get through all of these CV's and organise interviews and work out who is going to be the best hire.

Our industry has had over a 70% decrease in applications compared to 2019 and in some regions of the country, it's a lot worse than that!

Here are 4 points that need to be used in 1 complete talent acquisition strategy.

1. ADVERTISING - HealthyPeople (including Seek) & Indeed

You are probably thinking 'hang on you just said that this option doesn't work, yet you're saying we should advertise?'

Advertising does work when done correctly. Specifically, we need to stop "advertising" our available roles and shift to "marketing" the role.

We need to think of the recruitment process as a "Sales" one. We need to market and sell both our businesses and our available roles to future employees. It's all about making candidates feel safe and engaged and eager to come work for you.

Five points for a great job ad;


I'm a big believer in 'controlling the controllables'

In the current market, Headhunting is the most successful recruitment strategy employers can use. Rather than waiting for people to apply for the role, employers are in control of who they speak to.

When you are selling your memberships your team is out there calling prospects and selling the facility to get them to sign up. We need to take the same approach when recruiting/headhunting. 

Where to search for these candidates?

Business Membership with HealthyPeople is an obvious choice. Other options include LinkedIn & SEEK Talent.


Being the hiring manager means you're most likely have been in the industry long enough to be connected with fitness professionals and 1000's of members across your facilities. Sometimes we forget to reach out to people we know to see if they are looking for new opportunities or to see if they have referrals.

You just never know who might see your post or one that has been shared within your network. It's a very cost-effective way to find that next superstar employee.


We all fall into the trap of only recruiting when we have a need. Too often, we're blindsided when someone hands in their notice and find ourselves 'panic-recruiting' to replace them.

I hope this provides some insight to help you build your superstar team and smash your business targets.

If you do need any help with the above please feel to reach out as I am here to help

  Brenden Clark | General Manager

  03 9021 0836 | brenden@healthypeople.com.au