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Collaborative marketing? : 12 Aug 2009

I recently picked up a DL flyer promoting the 10th birthday celebration for a regional branch of a chain of Melbourne based clubs. I had this flyer with me for a couple of weeks before I noticed that in one of the images on the back  the Trainer is wearing a Fitness First shirt! I then realised a second image on the back is a shot of a 'Step into Life' training session complete with Trainer in 'Step into Life' shirt!!

It's not uncommon to see stock footage turn up on competing brochures. The use of one clubs promotional material for another clubs literature, however, is not something I've seen before.

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