Blogs 

» New features, industry awards, FILEX offer and 72 hr ads : 27 Apr 2010
» A new survey discovers people actually lie in job interviews (shock!) : 29 Jul 2010
» HealthyPeople is now a Fitness Australia registered Industry Supplier : 08 Sep 2010
» Have you seen the new Fitness Australia TV ads? Sneak a peak before Oct 10. : 06 Oct 2010
» Fitness Australia Awards Night this Friday [Reminder] : 18 Oct 2010 - 1 Comments
» And the Fitness Australia winners for 2010 are... : 27 Oct 2010
» Making use of Fitness Australia tiered registration. : 01 Nov 2010
» We're now offering additional reach for Swim Teacher/Swim Coach ads : 10 Nov 2010
» RSS feeds for beginners (and a few industry favourites) : 15 Nov 2010
» An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011
» Celebrate the exciting year ahead, join us for VIP drinks at FILEX : 28 Mar 2011
» Make the most of FILEX, take a moment to discuss your recruitment needs. : 11 Apr 2011
» Social Media report from the European Health Club Industry : 22 Apr 2011
» What is the 'Local candidate database'? : 01 Jun 2011
» How will you retain clients now that they are pregnant? [15 CECs] : 01 Aug 2011
» HealthyPeople is please to support the ANZFIS for 2012 : 07 Dec 2011
» Father's sperm may pass on obesity. [from The Age] : 12 Dec 2011
» An interview with Matt Thom from Fitness Kick. : 03 Jan 2012
» Preliminary Fitness Survey results are in | Vote/Comment in our Video CV competition : 09 Feb 2012
» Have you considered streaming your group fitness classes? : 06 Mar 2012
» FILEX - What's your take on this industry event? : 22 Mar 2012
» Five reasons why your fitness job will survive an economic downturn : 24 May 2012
» Gap filling or Gap proofing - we've got you covered. : 13 Jun 2012
» 23,000 registered professionals and growing - BIG DEAL! : 19 Oct 2012
» Tips for creating engaged employees : 22 Nov 2012
» How booming gym franchise Anytime Fitness is beating the landlords : 02 Dec 2012
» CLUB OWNER / OPERATOR ROLES available with JETTS : 24 Jul 2013
» Run your own established Step into Life franchise in Doncaster! : 28 Aug 2013
» Unique owner / manager opportunity with CHM in Melbourne South : 01 May 2014


New features, industry awards, FILEX offer and 72 hr ads : 27 Apr 2010

New feature: Finding your job, profile or franchise is even easier
All visitors to the HealthyPeople website can now search our database for opportunities by keyword, a location or a business name. Furthermore, any search on location will activate a 'See also:' feature, pointing them to suburbs within a 5km radius that also contain a job, profile and/or franchise opportunity. This makes it even easier for candidates to find their next step in their fitness career - whether it's working in your facility or breaking out on their own with your franchise opportunity.
Check out the results for Carlton or Genesis.

New feature: 'Preferred supplier' link
Over the coming months (particularly after FILEX) we will be populating this section with information relevant to industry people. There are already a couple of links for you to look over. If you've got something to promote, please email me for more information.

Do you have a copy of the latest fitness industry award rates?
Employers often ask me what going rates of pay are. The latest fitness industry award rates is a good place to start. If you don't have a copy, grab a one here.

FILEX 2010 - A chance to meet regarding recruitment for your facility

I'll be at FILEX from Wednesday 28th (Fitness Australia Club Tour) until Sunday afternoon. I welcome any opportunity to talk in person about how HealthyPeople can assist you in building an optimal team over the next 12 months. All our services are unique and specifically designed to meet the needs of our industry. Even if recruitment is not currently high on your agenda, understanding what is available to you when the need arises could prove a valuable in the future. I can be reached on my mobile (0414 481 525) or by email at dennis@healthypeople.com.au. I'll also be spending some time at the Advance Fitness Marketing stand (P34) so feel free to meet me there.
Special offer: Purchase a Business Membership during FILEX and get a FREE job ad.

Would FREE 72 hour ads would be helpful for emergency fills?
Beginning in May, we'd like to experiment with 'emergency ads' for our Business Members. These 'emergency ads' are free (maximum of three over the next six months) and can be used to advertise whatever positions you like. These ads will be listed on HealthyPeople, sent to our database of registered professionals and listed on our social networking accounts (that is, there will be no Seek listing). If you're a Business Member and would like to take advantage of this, please send the ad details to me directly CLEARLY INDICATING that the ad is to go up for 72 hours only. If you have any suggestions on how this could work, please include it in our blog.

In other news:

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A new survey discovers people actually lie in job interviews (shock!) : 29 Jul 2010

We all knew it, but it's interesting to see it quantified all the same.

Apparently the biggies are exaggerated work experience, fake references and fibs about previous salaries.

Based on interviews with 1010 Australians, Galaxy Research cited the most common lies as:

  • Stretching the truth on previous work experience, 17 per cent
  • Pals acting as referees, 16 per cent of respondents
  • Overinflated previous salaries, 10 per cent
  • Entirely fake references, six per cent
  • Bogus qualifications, three per cent.

So, if it's not already a part of your recruitment process, (double) check all relevant claims made by any candidates. A small time cost in the beginning could mean massive savings down the line.

Follow this link for the original article in The Age

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HealthyPeople is now a Fitness Australia registered Industry Supplier : 08 Sep 2010

HealthyPeople is now a registered Industry Supplier with Fitness Australia. Congratulations to Amanda Hall and the other Relationship Managers I met a FILEX for making a very compelling arguement.

I'm pleased to be supporting a group that supports many of our clients.

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Have you seen the new Fitness Australia TV ads? Sneak a peak before Oct 10. : 06 Oct 2010

Following is straight from a recent Fitness Australia press release.

"On Sunday 10th October, five of Australia's major cities will see Fitness Australia's Exercise. Your life needs it! television commercials play on Channels 7 and 9 for a 5 week campaign blitz."

Huzzah! to Fitness Australia. Along with the new graded registrations, this is a fantastic step towards building greater public confidence in the health and fitness industry (much more beneficial than, say, going to ACA to 'lift the lid' on the Fitness industry).

Check out a couple of the Fitnes Australia youtube clips below.




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Fitness Australia Awards Night this Friday [Reminder] : 18 Oct 2010

If you have not already purchased your tickets for the Fitness Australia Awards Night, best get your skates on, it's happening this Friday!

From the Fitness Australia website:

"Network with Award winners and leaders of the health and fitness industry. Be energised by fusing Latin rhythms from Zumba performances and enjoy a three course meal at Sofitel Melbourne on Collins. This is set to an entertaining evening for all."

To pick up your tickets online head to http://www.fitness.org.au/206181.html.

I'm a total sucker for these events. They're always great fun, a good laugh and an opportunity to spend an evening with a bunch of like minded people. Well worth the (tax deductible) investment.

I look forward to seeing you there.

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And the Fitness Australia winners for 2010 are... : 27 Oct 2010

What a fantastic industry evening. Well organised and a lot of fun. But at the end of the day we were there to celebrate some recognised leaders.

The envelope please...And the winners are...

Mireille Ryan
2010 Australian Exercise Professional of the Year

Vision Personal Training Caringbah

2010 Australian Personal Training Business of the Year

North Adelaide Fitness Centre
2010 Australian Fitness Business of the Year | under 2000 members

Health Mates Fitness Centre
2010 Australian Fitness Business of the Year | over 2000 members

Congratulations to all winners and indeed to all state winners.

Jodie Arnot (Healthy Balance Fitness), state winner - Fitness Business of the Year | under 2000 members, has posted a great blog on the evening and what it is to be a fitness professional. You can read it here.

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Making use of Fitness Australia tiered registration. : 01 Nov 2010

As you may (or may not) be aware, Fitness Australia has introduced tiered registration levels for exercise professionals. That being the case, we have altered our registration for candidates to match.

No longer do candidates for health and fitness jobs simply nominate whether they are Fitness Australia registered, they now must choose between:

  • Fitness Australia reg. Level 1
  • Fitness Australia reg. Level 2 or 3

Specifiying one or both is now also available to you when posting your job ads.

By making it easier to distinguish accomplished professionals from available candidates, HealthyPeople hopes to play it's part in making the industry a career option, not just a job on a whim.

Table 1. below outlines the requirements for the three different levels of registration with Fitness Australia. If you'd like more information on the tiered registration, click here.



Will our new registration requirements be of service to you?
Do you have your own tiered recognition of Trainers?
Your comments are welcome.

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We're now offering additional reach for Swim Teacher/Swim Coach ads : 10 Nov 2010

If you have a Swim School and are looking for Instructors, Coaches, etc., we are now listing these ads on the Swim Australia web site (in conjunction with HealthyPeople, Seek, Facebook, Twitter and LinkedIn).

This extra listing is free of charge, however...

You must be registered with Swim Australia. For more information about Swim Australia, follow this link to their website.

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RSS feeds for beginners (and a few industry favourites) : 15 Nov 2010

If you are not already familiar with RSS feeds, now is a good time to become acquainted.

There are a number of leading industry folks regularly sharing their knowledge and views via their web logs (blogs). Rather than head to each individual site on a regular basis to see what's new, click on the related RSS link and have the 'feeds' included in your bookmarks toolbar (select 'view feed xml' if confused).

All you need to do then is click on the link in your bookmarks toolbar and a dropdown list of recent headings for that blog will be revealed. If you see something you like, click on the heading to go to the full article.

A couple of favourites to get you started (click on the name for the feed link):

And (ahem)..

If you feel motivated to comment on a blog, by all means do so. Everyone that takes the time to write an article will welcome your feedback (unlike HealthyPeople, most blogs do not require you to be registered to comment).

Do you have a favourite RSS feed not mentioned?

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An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011

Jodie Arnot is the Director of Healthy Balance Fitness, a successful fitness business that has been providing boxing, boot camp and running programs in Melbourne since 1998.

In 2010 the success of Healthy Balance Fitness was recognised by Fitness Australia when it was awarded the 'Winner - Victorian Fitness Business (under 2000 members)'.

I'm grateful to Jodie for agreeing to answer some detailed questions about the industry and on running a successful fitness business. I hope you'll enjoy this look into the background and operations of an industry leader.


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On your professional career

What people (in particular industry people) have influenced you over the course of your 12 years in health and fitness and how?

There are so many fitness professionals and fitness business owners who inspire and influence me every day. Following are two main influencers:

Lisa Westlake was the first inspiration for me when I was studying fitness. I would drive 25 minutes to participate in her classes! She gave me plenty of time after class offering advice and encouragement regarding my study and my future career in fitness. With Lisa's help I landed my first job in fitness which quickly lead to moving into a management position. (I recommend approaching people you admire and trust. You may be surprised how willing people are to share their time and advice.)

Amanda Hall, relationship manager at Fitness Australia, has influenced, inspired and supported me more than I could express. Amanda and I worked alongside each other as self-employed personal trainers (many moons ago!), then set up Healthy Balance Fitness in partnership originally. Even though Amanda moved on from HBF, she still offers invaluable advice and support. I respect her passion, dedication and integrity. I recommend fitness businesses to seriously consider a business registration with Fitness Australia if you haven't already. Amanda will dazzle you!

I have also been influenced by a network of family and friends who pitch in whenever they can and provide a 'non-industry' perspective.

If you could break your career (or business development) into phases, what would they be and what influences were involved?

Learning - I took on many roles in many companies to learn as much as possible from a wide range of people
Building - I practiced all the skills I'd learned, consolidating and building confidence in myself and in the eyes of others
Defining - I finally determined what my particular skills and talents are and how I'd put them into place in this industry
Consolidating - I built and grew HBF to a profitable, successful entity
Sharing - Along with making HBF more and more of a success, I'm now focusing on assisting other fitness professionals, the community, charity. My focus is wider than just my bottom line.

Emulating successful people is the best way to move toward success yourself. What three things about you would be worth emulating?

Ethics, Resourcefulness, Compassion.

To me these qualities stand a person in good stead, not only in business but in a successful and happy life.

Thomas Watson (founder of IBM) says the secret of success is to "double your rate of failure". Is there any failure you've experienced in the process of building your business that you would share with others?

I suffered physical and emotional burnout twice in my career when I wasn't paying attention to my own work life balance. I almost quit the industry twice, and am so glad I didn't! It has been a tough learning process, but I am now very conscious of managing stress, anxiety, physical energy levels, and scheduling downtime.

Running a fitness business can be a draining and challenging career but a very rewarding one if managed well.

What professional affiliations, subscriptions or registrations do you and/or your business have?

  • Fitness Australia individual and business registration
  • Australian Fitness Network membership
  • PT on the Net subscription
  • HealthyPeople Membership
  • Sourcebottle subscription
  • UltraFit subscription
  • Runners World subscription

On training your clients

Training systems and recommendations have changed a lot over the last decade. How do you keep yourself informed?

Networking with other fitness professionals, professional development courses online and face to face, online resources, magazines/ journals and social media.

What is your favourite tool(s) of the trade (can be a piece of training equipment, administrative tool, software, etc.)?

  • Boxing gloves & pads, circuit timer (often found in my handbag!), marker cones, medicine balls.
  • My iPhone
  • My sneakers!

What should be the Golden Rule for all group fitness instructors?

Words to summarise the perfect class: safe, effective, inclusive, varied, fun, well planned.

On hiring staff

How many staff do you have working for you now and are they all Fitness training staff? Do you outsource any other roles (bookkeeping, PA, etc.)?

Currently we have 7 staff to instruct our classes. HBF has an accountant, but so far I've been responsible for all admin, book keeping and every other role. This will be changing in the near future as we get bigger and even more busy.

Do require any ongoing studies or professional development of your staff? Do you provide this?

Yes, to stay registered all fitness professionals must acquire CECs or PDPs every two years. We offer our staff professional development as a part of our team meetings. Some of our past development has included: class ideas, workshops with a physio, boxing course, Asthma first aid certificate, workouts with other fitness companies, advanced boot camp instruction course.

Can you describe your perfect candidate?

  • Cert IV in Fitness or above
  • First Aid Level 2
  • Insured & Registered
  • Has own car
  • Lives central to our classes

Preferred experience and confidence in leading groups, particularly boxing and boot camp/circuits

  • Excellent communication and interpersonal skills
  • Well presented and professional
  • Reliability & stable work history
  • Enthusiasm and passion
  • Warm and approachable nature
  • Resourcefulness and initiative
  • Honesty and integrity

You mentioned to me that you once had a candidate answer their mobile phone in an interview (unbelievable!). Do you have any other recruiting nightmares to share?

Unsuccessful candidates have made the following mistakes in their interviews:

  • Answered their phone during our interview
  • Arrived late, rescheduled at the last minute, or didn't arrive at all!
  • Did not turn up to agreed induction/training session
  • Criticised their past or present employer or colleagues
  • Wore very revealing clothing
  • Chewed gum

On Social Networking

You are a regular contributor to Twitter. Is this a 'nice to have' or a 'need to have' in your business? What benefit does it provide?

Twitter is still in its infancy for the fitness industry. It is viewed as 'nice to have', but I feel it won't be long before it's a 'need to have'. Jump on board early, separate yourself from other fitness professionals/businesses! I have seen fitness jobs advertised via Twitter, been kept up to date on immediate news in the industry , have found useful links to research and events, have met other fitness professionals and business owners and established networks for advice and support. The networking benefits are amazing. I used to be very sceptical of Twitter's benefits until I actually tried it out for myself. If I was a new fitness trainer starting out in the industry I would get on Twitter and follow all the business owners and experienced trainers. Build your network and your future!

What sort of information do you think should and should not be included on your tweets?

I think it is important to be yourself, be chatty, interact with others and not just broadcast your ads or links. Reply, discuss, retweet, and really engage with people. Allow people to get to know you, but decide on clear guidelines or social media policy. A good rule of thumb is to only tweet about things you are comfortable with your clients, colleagues and boss reading. Michael Halligan from Engage Marketing once observed that his biggest response on Twitter was gained when he openly tweeted thoughts related to his daily life not his business. Be real and people will relate to you, respect you and hopefully do business with you.

Healthy Balance Fitness has a Facebook page. If directing clients towards more information on your service, do you prefer to direct them to your website or your Facebook page? What is the reason for this preference?

We direct clients initially to our website, but after they've enquired we also ask them to visit our Facebook page and follow us on Twitter. Our website provides more information about the type of classes, our staff, timetable, and our blog which is a health and fitness resource for anyone (not just our clients).

On work/life balance

The movie 'Fight Club' had a great quote, "The things you own end up owning you". What measures do you take to stop your business owning you?

One of my favourite films! Delegation, scheduling regular time off, pursuing non-fitness industry related activities too, giving yourself guidelines to prevent working all day every day. There are no 'medals' for being the busiest and most stressed person around. I've stopped seeing long hours as a badge of honour and started to enjoy a balanced life and a successful business. It is possible!

And finally, what does 2011 have in store for Jodie Arnot and Healthy Balance Fitness?

Just some of the goals on my list for 2011:

  • Some new professional development sessions with our fabulous team
  • More charity and community work
  • A new website
  • Writing guest blog posts and articles for journals
  • Business mentoring - to brush up on my skills and learn some new tricks

And a plenty more that I'll keep under wraps for now!

Thank you very much to Jodie for her answers. You can follow Jodie and the happenings at Healthy Balance Fitness online at the following:

Web site: healthybalancefitness.com.au
Twitter: @HealthyBalanceF
Facebook: facebook.com/healthybalancefitness 


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Celebrate the exciting year ahead, join us for VIP drinks at FILEX : 28 Mar 2011

Natasha Holmes (below) from Advance has generously provided me with a few invites to the Advance Fitness Marketing & PaySmart VIP Drinks and canapes (Friday 15th April at 7:30pm).

This is a fantastic opportuntiy to catch up with a number of club and studio owers from around Australia in a casual and friendly atmosphere.

If you'd like an invite, please send me a message via this link.

I look forward to seeing you there!


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Make the most of FILEX, take a moment to discuss your recruitment needs. : 11 Apr 2011

There's no doubt that there's a lot of fun to be had at FILEX - But it's not just about fun! We're all interested in taking something away with us that will benefit our business over the next 12 months.

If you're attending FILEX I'd welcome an opportunity to introduce myself and answer any questions you may have about finding staff for your facility over the coming year. I am especially keen to thank many employers in person for whom HealthyPeople has provided a service but I've never met (and in some cases, only ever had email contact!)

HealthyPeople has a range of genuinely innovative recruitment solutions for both small and large businesses. Are you aware of all that is available to you? Are you making the most of the HealthyPeople services that you're currently using?

For those employers interested in discussing recruitment solutions, I will also be sharing details of our soon to be released feature that is going to have a significant impact on the way fitness employers all over Australia find staff.

Please feel free to call me on 0414 481 525 or email me at dennis@healthypeople.com.au to make a time to meet up.

On a more social note, it is great to see so many of our friends are able to attend the Advance - Paysmart VIP function. If you are planning to join us, but haven't had a chance to RSVP - this is just a quick reminder as we need to confirm numbers for the night.

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Social Media report from the European Health Club Industry : 22 Apr 2011

There was a number of great presenters at FILEX this year. Among these was Bryan O'Rourke who provided a great presentation on social media. In the talk he referenced the 'European Health Club Industry Web and Social Media Report'.

It's been put together by Ray Algar of Oxygen Consulting and I think has as much relevance for Club and Studio owners in Australia.

You can view my copy of the report here.

I was able to grab this for free from europeanwebreport.ning.com.

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What is the 'Local candidate database'? : 01 Jun 2011

Employers that log in to HealthyPeople will now be able to see a link to their 'Local Candidate Database'.

This is your window into our database of more than 10,000 health and fitness professionals around Australia!

This service is FREE for Business Members. You have access to 10 candidates a month, in any job category, absolutely FREE. You can search by suburb, qualification and experience. An additional 10 candidates are available for just $55 including GST.

An example of making the most of your HealthyPeople Business Membership:

To fill a Personal Training role you would first contact any 'Listed Candidates' (they are actively looking for a new job).

You would then head to your 'Local Candidate Database' and contact up to 10 candidates that are interested in hearing of Personal Training roles (but not necessarily actively looking).

At this point the whole exercise has cost nothing (and you could do this every month!).

If you decide to cast the net wider and contact an addional 10 candidates on your 'Local Candidate Database', you can do so for just $55. 

We hope that employers will see this as a structured, cost effective, ongoing recruitment process.

Not only does this provide some insurance against the crisis of lost staff, it provides great opportunities for practicing and refining recruitment processes while building an optimal team.

If you have any questions or feedback about the Local Candidate Database, pleased don't hesitate to be in touch.

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How will you retain clients now that they are pregnant? [15 CECs] : 01 Aug 2011

The other day I met with Naomi Pizzo of Preggi Bellies to catch part of a class for pregnant and post-natal women. I have to say, I was surprised at how energetic the class was.

Naomi gave me an insight into the research and development that has gone into the Preggi Bellies classes and, I'm pleased to say, told me they are applying their knowledge to courses for Trainers and Instructors that are interested in becoming experts in this specialist field.

Furthermore, the course carries 15 CEC's. That's 3/4 of your two year requirement for Fitness Australia renewal!

Preggi Bellies - The leaders in exercise for pregnancy - have a three day course coming up in August that will help you take what you know about fitness and apply it to pregnancy.

Preggi Bellies is the international expert on exercise for pregnancy. Over 12,000 pregnant women have exercised safely and effectively under the supervision of our physiotherapists and specialist personal trainers ? this is your opportunity to learn the research behind this specialist area.

Who is this course designed for?

  • Personal Trainers & Fitness Instructors who have an interest in the pregnant and post-natal population
  • Personal Trainers & Fitness Instructors who want a comprehensive knowledge of the application of exercise for pregnancy

Areas covered include:

  • Safe and effective exercise provision for pregnancy
  • Contraindications for exercise during pregnancy
  • Exercise modifications for common biomechanical complaints in pregnancy.

Details:

Date: Aug 22, 23, 24, 2011
Location: Sydney
CEC's: 15
Contact: Natalie on 1300 72717171 / sales@preggibellies.com.au

Further courses are planned for Melbourne later in the year (November).

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HealthyPeople is please to support the ANZFIS for 2012 : 07 Dec 2011

The Australian and New Zealand Fitness Industry Survey has come around again!

Started in 2008, this survey has grown year upon year and is set to break participation records again in 2012 - already more than 3500 surveys have beeen completed since the survey opened in Decemmber with 3000 of those submitted within the first four hour period!

HealthyPeople is pleased to be a part of this and encourages you to view the full details on their Facebook page.

As a part of our involvement we're able to provide our users with the trend reports as they are released - stay tuned.


While you're on Facebook, we'd love you to LIKE our HealthyPeople facebook page.

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Father's sperm may pass on obesity. [from The Age] : 12 Dec 2011

Did you see this? I grabbed this from The Age in Melbourne on the 5th of this month.

AUSTRALIAN researchers have discovered that the sperm of overweight fathers appears to carry a molecular signal that causes their offspring to inherit obesity.

The preliminary study indicates that obesity in the offspring is more evident and severe in females than males.

The work by the Robinson Institute Research Centre for Reproductive Health, at the University of Adelaide, has so far focused on microRNA expression on the sperm of mice.

The next move will be to recruit people into the study of paternal dietary signals carried in sperm and their impact on offspring.

The research was presented at the World Congress on Human Reproduction in Melbourne, which finished yesterday.

Because the transfer of the obesity factor is a biological process, not a genetic one, a father who loses weight and gets fit is less likely to pass on obesity to his children, according to the research.

A little conversation piece for you to whip out when the time is right.

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An interview with Matt Thom from Fitness Kick. : 03 Jan 2012

What's my definition of an inspirational fitness professional?

Someone that is a positive role model for both industry professionals and the general public in the pursuit of their own success.

Matt ThomMatt Thom is someone that fits this description perfectly. He is co-founder of Fitness Kick @ Flemington (winner of 2007, 2008, 2009 Personal Training Business of the Year awards) which also provides 'not for profit' fitness services for the local community. He has won four world titles in Pairs Fitness with his partner Monica (another inspirational professional). Together they have published three books. He has worked in the industry for more than 15 years as a personal trainer, corporate trainer, presenter, motivational speaker, educator and fitness consultant. He's developed and trademarked over six effective fitness training programs and is the Victorian sensei for Australian Freestyle Kickboxing.

I'm grateful to Matt for his time in answering a few questions for this first blog item for 2012.

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The Fitness Kick Mission is 'to help millions of people become educated and motivated to take control of their health', can you outline some key achievements to date that are bringing yourself and Monica closer to this goal?

Our mission to help millions of people increase their health and vitality may seem a huge task but Monica and I have always set big goals and high bench marks for ourselves and business. We are getting closer to this goal through the sale of our three Australian Best Selling Books, collectively selling over 15,000 copies. (It could have been millions a few years ago when we were close to signing a US distribution deal then GFC hit and that has put that deal on the back burner for now). Our mission for millions may seem a pie in the sky to some, but everything first has to be a thought before it becomes a reality!! One day, who knows…

Can you tell me a bit about Fitness Kick @ Flemington?

Fitness Kick is really about two things - Results and Service. We have no contracts, no joining fees, no session packs ? just a training system that gets results and a team that will go out of their way to help clients in all facets of their health.

What sort of programs do you have in place to attract and retain Personal Trainers?

Our retention for personal trainers is extremely high. We have trainers who have been with us for 7 years. Trainers choose to work for Fitness Kick because of our in house education and development programs, as well as flexible working hours that they choose. We attract trainers through the HealthyPeople website as well [thanks Matt - D].

Beyond Trainers, what other staff do you employ?

Fitness Kick has an energetic team of 20 vibrant professionals which consist of 11 Personal Trainers (all subcontractors), 4 Reception staff, 2 managers, a financial controller, a nutritionist and a physiotherapist.

Do require any ongoing studies or professional development of your staff?

Education is encouraged and fully supported. The 5 CEC courses I run are free to Fitness Kick Staff. Many professional development programs are paid for by Fitness Kick, like 'Facebook for Business Marketing'.

For Personal Training graduates starting out in their fitness career, what key piece of advice would you give them?

Certificate IV is only a beginning and they should seek a mentorship while constantly furthering their education and their own training. Successful trainers are role models, so 'walk the walk to talk the talk'. Choose a training style or piece of equipment and become and expert at it. It gives you an area of expertise. Also choose and go after a niche that is related to your training methods and equipment. e.g suspension training and rehabilitation works well.

Fitness Kick provides 'not for profit' services to the local community, could you provide a brief description of these programs?

Our community initiatives have been running for 5 years and include a free fitness training program that runs once a week called ‘Keeping Flemington Fit’ as well as Free educational seminars called 'Eat Yourself to Health'.

It's said that 'the secret of success is to double your rate of failure'. Is there any failure you've experienced in the process of building your business that you would share with others?

With our business model, clients must be personal trained to come in and utilise the facilities. In the beginning, we turned more people away than we joined but over the long term we have certainly attracted the right people and the culture is awesome!

What professional affiliations, subscriptions or registrations do you and/or your business have?

I am on the board of the REPS council at Fitness Australia and we meet up once every couple of months. Fitness Kick is also a Business Member with Fitness Australia. We subscribe to UltraFit Magazine and Oxygen Magazine.

What other fitness related businesses are you running at present?

We have 3 other fitness related businesses. We have a company that organises fitness programs in over 150 schools throughout Victoria ranging from boot camps to self defence programs. We also do Corporate Speaking on Wellness and run an online supplements shop at our website.

Soap box moment: What's a topic that really gets you started?

Those ‘bloody’ become a PT in 8 week Ads, but don’t get me started!!!!

Do you have a favourite fitness and/or business tool?

Favourite fitness tool would have to be the War Machine. It is a suspension training tool with a pulley, the best piece of equipment I've ever used. My favourite business software is ‘mind mapping’. Very useful for brain-storming.

If not health and fitness, what would you be doing?

I honestly could not tell you as it’s always been such a big part of my life. Maybe SAS, where you get paid to train!

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To view Matt and Monica's routines for the World Fitness Championships, head to their web site. You can also view the interview Matt did for ACA.

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Preliminary Fitness Survey results are in | Vote/Comment in our Video CV competition : 09 Feb 2012

Some more results from The Australian & New Zealand Fitness Industry Survey have been released...

What's driving your members to the gym?

When asked about the biggest influence on attending the gym, only 43% of respondents listed self-motivation. Do you know what is driving your members to the gym? With this knowledge, could you increase your membership retention by creating a more focused internal marketing programs?

Are you losing 20% of members through 'unreasonable expectations'?

Member retention can be further reduced (by as much as 20%) by ensuring reasonable expectations are created from the very beginning. In the very least, do your best to manage any unreasonable expectations.

The Australian & New Zealand Fitness Industry Survey, run by Ezypay, is now 5 years old and is the largest of its kind in the world. More than 13,000 members across Australia and New Zealand have responded to the survey so far.

The survey is still open for members to respond! So if you haven't already, get involved here: http://www.facebook.com/FitnessSurvey


In other news, we are encouraging job seekers to upload video CV's with a competition offer $100 cash to the most popular one. Given you are the ones that are going to be viewing these CV's, your input is very welcome. Vote and/or comment via our Facebook page.

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Have you considered streaming your group fitness classes? : 06 Mar 2012

Have you considered streaming your classes to your members, or even selling a 'streamed classes only' membership?

The Flirty Girls of TorontoIn a recent CNN article, Studio owners in Ontario, Canada have spoken of their success in integrating both live and on-demand classes into their product offerings. Kristin Knee of Flirty Girl Fitness says "Subscribers can log in at home and participate in classes like 'Bikini Bootcamp' or 'Hottie Body Boxing' from their living room. The classes stay online for 24 hours and then are replaced with the next day's workouts. Unlimited subscription passes are $15 a month."

Why live classes over a DVD? Knee says "You know you have a (workout) DVD, and it's an awesome DVD, but the girl tells the same joke every day. This is always live, always fresh, and you feel like you're there."

Curious to know more I went to the Flirty Girl Fitness information page for their streamed classes. There is a bunch of answers to many questions you might have about this service (as well as a number you probably haven't thought of). I had a look at one of their example classes. While the sound was great, the image seemed to stutter a bit, but this may have had more to do with the notebook I was using to access it. You can visit their live site here.

Here are a few factors that suggest streaming classes may not be far off the Australian fitness landscape;

Firstly, in Australia in 2011, YouTube outstripped all the usual social media suspects (including Facebook, Twitter and Google+). There is a considerable increase in the use of video content as a source of expertise, information and entertainment. Which is no surprise given the ease with which we can now create and view video on phones, tablets, notebooks and computers.

Secondly, the recent surge in the number of 24/7 hour facilities demonstrates that clients are enthusiastic about having greater flexibility in the way they make the most of a clubs available services (not to mention cheaper monthly fees).

Finally, with so many people prepared to gain a fitness qualification online, why wouldn’t there be even more people interested in being coached to fitness online?

Is it likely that streaming classes is going to become the norm? Probably not. But when you consider the increase in the use of video across the board, an acceptance of online fitness courses, an and a client push for greater flexibility in the way they use your services, I would be more surprised if there wasn’t a single facility that considered adding this type of service to their income stream.

If you’re streaming classes, considering it or know of someone doing it, please let me know. I’d be happy to provide some free publicity.

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FILEX - What's your take on this industry event? : 22 Mar 2012

Are you going to FILEX this year?

What's your take on the largest fitness event in Australia? Do you go every year? Every second? Less? Never?

If you have been, what do you enjoy the most?

I have been a number of times and very much enjoy the connecting with industry peeps and the ideas that I take away from each weekend. Having said that, I think I'm going to bench it this year.

But I could be swayed. What's your arguement for or against this event?

Use the link below to comment.

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Tags : Australia

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Five reasons why your fitness job will survive an economic downturn : 24 May 2012

I've heard from a few different news sources in Victoria that the GFC is finally catching up with us. It wouldn't surprise me to hear that similar things were being said about other states. Personally, I choose not to buy into that sort of talk - it sounds like a short step before you throw in the towel! Following are five reasons why your fitness job will survive an economic downturn...

  1. People are fat and getting fatter!
    "AUSTRALIA has become the fattest nation in the world, with more than 9 million adults now rated as obese or overweight, according to an alarming new report." from the Age, 20/06/08. And if you choose to view the statistics for Victoria (where the previous article came from), things are getting worse. From 2003 to 2009 the percentage of obese males has moved from 14.3% to 18.3%. 3 in 5 Australian adults are overweight or obese!

  2. People are putting health as a priority
    "Australians are increasingly viewing fitness spending as a necessary expense.." says IBISWorld General Manager (Australia), Robert Bryant. "Rising health awareness, particularly among older age groups, has broadened the target market for fitness service providers". As an industry professional, you are having a direct impact on the quality of life for any Australians, no matter their age.

  1. The Fitness industry is growing faster than ever before
    "Australia’s ageing and increasingly health-conscious population has seen an explosion in the number of fitness instructors, suggesting the health and fitness industry is ripe with opportunity." - Michelle Hammond, 16th February, 2012. As mentioned in an earlier edition of PR, the growth of Anytime Fitness in Australia is outperforming all other countries!

  2. More and more places are scouting out fitness professionals.
    Fitness instructor and Personal Training jobs are no longer limited to the gym; Cruise ships, hospitals, resorts, yoga studios, recreation centers and countless other facilities are all looking for fitness instructors to bring on board.

  3. If you can’t find a job as a personal trainer, you can make a job as a personal trainer!
    The beauty about the fitness industry is that you don’t have to be an employee to find work. You can create your own job, be your own boss, and build your own thriving business. SPOILER ALERT! Running your own business is hard yakka, BUT if you have the drive, determination and passion, there are many ways in which you can create your own opportunities.

Do you share my enthusiasm?

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Gap filling or Gap proofing - we've got you covered. : 13 Jun 2012

Gap filling: [definition] n. The act of finding staff for an immediate or existing opening

Gap proofing: [definition] adj. Building professional connections for the purpose of hiring more easily in the future

We can help you with both...

 

List your ad with us and we'll send you CV's of candidates that meet your criteria IMMEDIATELY.

In addition...

  • Your ad will be listed for a month on HealthyPeople
  • It is listed for a month on Seek.com.au with a StandOut ad
  • Your ad is sent to our database
  • It will also be present on many RTO job boards around Australia
  • The ad is also listed on our social networking sites (we'll also link to your Facebook page)
  • If you have an Employer profile on HealthyPeople, the ad is attached to your profile

All applications go to you directly as well as populate a list on your HealthyPeople for easy sorting, viewing and note making.

If this is what you need, email Becky or Dennis now to get things started.


We'll contact you whenever a candidate is looking for work in your area. Whether you are advertising or not, you can contact and employ this person directly.

In addition, every month you can hand pick 20 health and fitness professionals from our database to get in touch with. The more connections you make, the better your chance of building and maintaining the most engaged fitness team.

Your Employer profile on HealthyPeople makes it easier for great local candidates to find you. Via your profile you can tell them who you are, the nature of your business and the type of people you like to employ.

And if you find yourself in a Gap filling situation, we'll provide you with cheaper job ads.

Not only is Gap proofing is working for many employers, it helps provide more opportunities for industry professionals.

To begin your structured recruitment process, email Becky or Dennis today.

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23,000 registered professionals and growing - BIG DEAL! : 19 Oct 2012

What good is a database of thousands to an employer that only needs (the right) one?

No one has the time to sift through thousands of people to find one.

That's why we do the sorting for you.

Within a few clicks, we'll show you who lives in your area, what jobs they're interested in, their experience and their qualifications.

We're proud to be working with so many professionals and employers throughout Australia, but it counts for little if we can't connect you.

HealthyPeople, it's a lot more powerful than you think.

Find the best people for your facility, become a Business Member today.

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Tips for creating engaged employees : 22 Nov 2012


Recent news from Seek is that 74% of Australians are interested in information about employment opportunities. "Our recent SEEK Jobseeker update research reveals that whether or not they are actively applying for roles (26% active) or monitoring the market (48% passive) the one thing they have in common is that they are all interested in what you have to say."
This is great news for HealthyPeople advertisers, as ALL our ads are posted to thousands of industry specific 'passive' candidates on our database.

Speaking of which, please check out who's been accessing our database (below) - more than double the number of employers from last week! Are you networking with great local candidates as they arise or waiting for the emergency before you start recruiting?

Once you've got them, the next thing is to keep them, following are some tips...

Pay is important, but it only goes so far.

Higher wages won’t cause employees to automatically perform at a higher level. Studies show repeatedly that commitment, work ethic, and motivation are not based on pay.

If you want an employee to truly care about your business, make use of the following:

1. Latitude (or Freedom). Providing some autonomy and latitude breeds engagement, satisfaction and even innovation. Even heavily systemised positions have room for different approaches. Whenever possible, give your employees the freedom to work they way they work best.

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General Manager needed at Plus Fitness 24/7
Opening soon in Alexandria! This Full Time role offers a
broad range of structured support, ongoing training,
professional development and career advancement
opportunities. [more]

---

2. Targets. Goals are fun. Everyone is at least a little competitive, if only with themselves. Targets create a sense of purpose and add a little meaning to even the most repetitive tasks.

Without a goal to shoot for, work is just work. And work sucks.

3. Mission. We all like to feel a part of something bigger. Striving to be worthy of words like "best", "largest", "fastest" or "highest quality" provides a sense of purpose. Let employees know what you want to achieve, for your business, for customers, and even your community. And if you can, let them create a few missions of their own. 

4. Expectations. While every job should include some degree of latitude, every job needs basic expectations regarding the way specific situations should be handled. When standards change make sure you communicate those changes first. When you can't, explain why this particular situation is different, and why you made the decision you made.

5. Input. Everyone wants to offer suggestions. Deny employees the opportunity to make suggestions, or shoot their ideas down without consideration, and you create robots.

Robots don't care.

Make it easy for employees to offer suggestions. When an idea doesn't have merit, take the time to explain why. You can't implement everything, but you can always make employees feel valued.

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Club Manager role - EQHF in East Doncaster
Your sales management experience as well as your ability
to motivate, lead and organise a team will see you win
this much sort after position. [more]

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6. Connection. Employees don’t want to work for a paycheck; they want to work with, and for, people. A kind word, a short discussion about family, a brief check-in to see if they need anything... those individual moments are much more important than meetings or formal evaluations.

7. Consistency. Most people can deal with a boss who is demanding and quick to criticise... as long as he or she treats every employee the same. While you should treat each employee differently, you must treat each employee fairly. (There's a big difference.)

The key to maintaining consistency is to communicate. The more employees understand why a decision was made the less likely they are to assume favouritism or unfair treatment.

8. Future. Every job should have the potential to lead to something more, either within or outside your company. This includes taking the time to develop employees for jobs they someday hope to fill?even if those positions are outside your company. (How will you know what they hope to do? Try asking.)

Employees will care about your business when you care about them first.

Which is probably sound advice for any relationship.

Have a great week,

Dennis Hosking
Managing Director - HealthyPeople
A tailored version of an article by Jeff Haden.

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How booming gym franchise Anytime Fitness is beating the landlords : 02 Dec 2012

Fast-growing 24-hour gym franchise Anytime Fitness says its status as a mini-major and "traffic drawcard" means it can negotiate significant rental incentives of up to 25% for new retail leases.

Anytime Fitness has opened over 200 gyms in Australia since launching locally in 2008 and has added around 100 new franchised premises in the past 12 months, the most recent being on Mount Alexander Road in the Melbourne suburb of Essendon.

It is part of a fast-expanding sector of low-cost 24-hour/seven-day-a-week gyms with premises in malls, retail strips and in bulky goods centres.

While Anytime Fitness does not reveal the commercial terms of its arrangements, based on rents paid in advertised commercial listings, Property Observer estimated franchisees pay net rents of around $300 to $350 per square metre, before factoring in incentives.

Typical space requirements range from 300 square metres to 600 square metres, with a preference for sites 400 square metres or bigger. Sufficient air-conditioning for the space is also a key requirement.

In addition to being in prime and convenient locations, offering great visibility of its signage to passing traffic, the gym group seeks sites close to local supermarkets or other major retailers that are well aligned with the convenience aspect of the model.

Matthew Rodrigues, internal operations manager at Anytime Fitness Australia, tells Property Observer there is "always some room for negotiation with landlords", but it won't pay rates outside of market conditions.

He says the gym franchise is classified as a mini-major in most shopping centres, acting as a traffic drawcard and "providing significant and ongoing visitation to the centre".

"As a result of this, Anytime Fitness requires incentives to allow them to build their membership base and ensure the longevity of the business.

He says incentives include rent free periods, cash contributions or some refurbishment undertaken by the landlord "beyond a warm shell".

"While they vary across the country, in the most part we are achieving incentives of between 10% and 25% of the initial lease term," he says.

Rodrigues says that in most instances, once a new territory for a gym is chosen, a territory brief will be sent to the market, announcing Anytime Fitness' interest in a particular area and its property requirements.

"The territory brief will request property submissions for consideration by the leasing managers.

"Sites will be assessed on their merits, and negotiations will commence on prime or preferred candidates," he says.

The gym group also has a number of freehold properties within the portfolio and has also partnered with a number of developers on custom-built facilities.

Expansion plans are currently focused on Brisbane, Perth and Melbourne as well as a number of regional centres.

Jetts is another fast-growing gym chain, with more than 150 branches.

Earlier this year established gym group Fitness First put 24 of its 97 Australian gyms up for sale due to debt problems at its UK parent company.

Another gym chain, Virgin Active, has three branches in Sydney and one in the Melbourne CBD, but has not added any new gyms to its network since 2009.

In September, Ardent Leisure Group agreed to buy Fenix Fitness Clubs for $60.9 million in a move signalling further consolidation in the health and fitness sector.

Anytime Fitness was introduced in Australia in 2008 by brother-and-sister team Justin McDonell and Jacinta McDonell Jiminez.

This article first appeared on Property Observer via SmartCompany

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CLUB OWNER / OPERATOR ROLES available with JETTS : 24 Jul 2013

Have you considered running your own Jetts facility...

Ground level entry  opportunities for PT’s or managers to buy into an owner / operator club from $100 - $200k potentially fully debt funded

Let the facts speak for themselves:

  • First club Helensvale QLD - 2007
  • Pioneered no contracts, low fees, and 24/7 operations
  • Av. 46 quality new clubs per annum for the last four years
  • 92 owners, 200+ clubs… best indication of success
  • Biggest support office team in the 24/7 sector
  • Westpac - highest accredited lend rating in the sector
  • Most award winning fitness chain in the last three years
  • Vastly experienced leadership team
  • Members voted Jetts best in the business two years running
  • First to market and only Australian born 24/7 major chain

Put simply, Jetts is the most consistent and respected 24/7 operator as voted by fitness industry members.

For more information, visit the Jetts website.


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Run your own established Step into Life franchise in Doncaster! : 28 Aug 2013

Run your own established franchise in Doncaster!

Step into Life offers unique outdoor, group, personal training programs which give members variety, motivation and support. As a result, it sees some of the longest membership duration periods, and happy members mean a strong franchise.

Take your drive and passion for the Fitness Industry to the next level by owning your own franchise. This is your opportunity to operate a strong established franchise with the potential for much growth in Doncaster, Victoria.

Established in 1995, Step into Life is making fast tracks with 145 franchises in Australia and 1 in New Zealand. We were also listed in BRW magazine's top 25 fastest growing franchises in Australia!

Step into Life is all about vitality, energy, support, camaraderie, community, determination and fun - not just for members but for franchisees too. It's because of these strong values that Step into Life has grown from its small beginnings to now lead the growing outdoor training revolution!

Other benefits your Doncaster franchise includes:

  • An established base
  • Immediate income
  • Low entry costs
  • All equipment provided
  • Established business relationships with council and other sporting club tenants
  • Part of a well established franchise with over 17 years success
  • Strong support network and ongoing training with other franchisees and State Office
  • Proven business model for success
  • A work/lifestyle balance

Step into Life Doncaster is located at Rieschiecks Reserve, Corner of George and Victoria Street, Doncaster - a prime location on two of Melbourne’s busiest roads.

If that sounds like you, and you have the genuine desire to take charge of your destiny by doing something you REALLY enjoy, a Step into Life franchise may be a great fit!

Call Jacquie the owner/manager at Step into Life Doncaster to find out more about this successful business opportunity on 0407 434 851.

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Unique owner / manager opportunity with CHM in Melbourne South : 01 May 2014

Here's a very unique opportunity to become an owner/manager. CHM have an opportunity for someone to take over the management of one of their corporate facilities. Details as follows...

"Looking to run your own business but don't want to have to stump up the upfront capital? We have a unique opportunity to take on your own fitness centre with no upfront costs. Located within the City of Glen Eira, SE Melbourne. Fully equipped. Current income from memberships exceeds outgoings (ex wages). If you want to run your own show, but with the support of one of Australia’s leading fitness companies, then we’d love to hear from you.

You'll need outstanding communication skills, some promotion and marketing experience, a passion for improving health and all the necessary hands on fitness qualifications to act as an owner/manager."

Contact Mark Hall - Mark.Hall@chm.com.au, 0406 205 598

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