Blogs 

» Secrets to an amazing fitness business [seminar] : 25 Jun 2010
» Pregnancy and exercise intensive (15 CECs) [seminar] : 19 Sep 2010
» Fascial Fitness presentation : PT Academy : 14th March : 05 Mar 2011
» How to have an extraordinary career in PT [Seminar] : 10 May 2011
» FREE Seminar with Prof. Paul Taylor - Sharpening The Axe : 04 Nov 2011
» An interview with Matt Thom from Fitness Kick. : 03 Jan 2012


Secrets to an amazing fitness business [seminar] : 25 Jun 2010

In the month of July Jason Laurence (20/20), David Altamura (Edge Fitness Solutions) and Gabrielle McMillan (Advance Fitness Marketing) are coming together to present a seminar on 'Secrets to an amazing fitness business'. Each of the presenters will cover topics that include:

  • How to thrive in an increasingly competitive marketplace
  • How to build a strong and successful sales team
  • How to compete with major fitness chains and 24 hour clubs
  • Setting up great Personal Training business systems
  • And more...

There will be one seminar each in Brisbane (16th July), Sydney (23rd July) and Melbourne (30th July).

For more information and a copy of the attendance form, follow this link.

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Pregnancy and exercise intensive (15 CECs) [seminar] : 19 Sep 2010

This October, Preggi Bellies (an internationally recognised expert on exercise for pregnancy) is presenting a four day seminar in Melbourne (other states to follow). It will provide specialist information and training that was previously reserved for their own staff.

Some of the information covered over the four days includes:

  • Detailed information on the physical, emotional and physiological changes that occur during pregnancy and the post natal periods, including information on how these changes impact on exercise programming.
  • Accurate guidelines for exercise during pregnancy, information on the benefits of exercise and the available research from which these guidelines are drawn.
  • Alerting you to the incorrect information perpetuated by the media. For example; Pregnant women shouldn?t raise their heart rate above 140 bpm; Pregnant women need to be concerned about raising their body temperature; The best exercise for pregnant women is walking.
  • Information regarding musculoskeletal complications in pregnancy and the tools to design programs that accommodate these issues.

If your staff advise, train or otherwise assist pregnant women, if you are you interested in ensuring you do not lose clients due to pregnancy or if you are interested in targeting this particular market, then this course may be of particular interest to you.

Dates: Melbourne - 25th - 28th October 2010 (other states TBA)
Cost: $975.00 incl GST and includes 15 CECs.
For more information, contact Preggi Bellies on 03 9509 9322.

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Fascial Fitness presentation : PT Academy : 14th March : 05 Mar 2011

I saw a presentation by Michol Dalcourt a couple of years ago where he opened with "There is only one muscle in the body". He was referring to the fact that all muscles were inter-connected by the fascia that surrounds them. Here is an opportunity to find out the surprising and integrative role of fascia in force transmission, injury, and repair.

The Personal Training Academy are running a 'Facial Fitness' seminar on 14th March from 9:00am to 5:00pm at their facility in Prahran. The session is being presented by Thomas Myers.

Description:
Fascia is the missing element in fitness training. After many years of being the 'Cinderella' of body tissues, new research into the fascinating role of our body's sinews has revealed new strategies for building our 'fascial body' to balance the strength and tone we are bringing to the muscular tissues in training.

This one-day course, designed for the personal trainer, fitness coach, Pilates, yoga or martial arts instructor, brings together a rich diversity of new images of fascial dissections and research findings to understand the surprising and integrative role of fascia in force transmission, injury, and repair. The day will include demonstrations and practical applications shown to produce maximum strength and resilience and to prevent injury (most injuries are connective tissue injuries).

See and feel the various layers and types of fascial tissue and understand how 'sensori-motor-amnesia' can rob us of our full potential, and how all the fascial tissues 'hang together' to make total body movement.

Tom Myers has been exploring and collating new research information on the fascial webbing and its role in the real biomechanics of the body for the 35 years he has been practicing integrative bodywork. He is constantly developing 'Fascial Fitness' material in conjunction with Dr Robert Schleip of Ulm University in Germany.


Fee: $275.

For more information contact Ellie on 1300556540 or (03) 95168800 or by email at ellie@ptacademy.com.au.

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How to have an extraordinary career in PT [Seminar] : 10 May 2011

The team at Edge Fitness Solutions are running a seminar for Personal Trainers that incorporates a number of key topics important for success in any PT business. During an information packed four hours you'll cover topics that include:

  • Branding your business
  • Defining and lifting your profile within the community
  • Getting creative with training ideas
  • Connectivity with your clients
  • 5 star service delivery
  • Etiquette and guidelines for running your business within a club.
  • Client retention strategies
  • When a client cancels

Details of the course are as follows:

Date: June 17th 2011
Time: 10:00am - 2:00pm
Where: Zone Fitness, 101-103 Lonsdale Street DANDENONG
Cost: $129 ($99 if paid before June 1st 2011)

For more information or to register head to www.edgefitnesssolutions.com.au or contact Anthea on 0400 831 373.

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FREE Seminar with Prof. Paul Taylor - Sharpening The Axe : 04 Nov 2011

This is somewhat late notice - I only found out about this this morning - but if you have not heard Paul talk and you will be in Melbourne next Tuesday evening, this would be worth attending.

I expect it will be tailored more towards the general public however I have no doubt there will be valuable and thought provoking information for industry people. Oh, it's also a good chance to check out the Acumotum facility!

From the original email:

When: Tuesday 8th November
Time: 7:30pm (60mins)
Where: Ground Floor, 128 Commercial Rd Prahran

We are so excited to have our very own Prof Paul Taylor giving us an incredible FREE seminar.

Catch Paul between his overseas corporate presentations to learn the latest and best of what he has.

In this seminar you will learn how to;

1. Live a long and quality filled life
2. Prevent disease such as obesity and diabeties
3. Understand your body and brain as one big eco-system

This is scientifically proven, cutting edge information that large corporations pay the big bucks for! Furthermore if you've ever attended one of Paul's talks you'll know that there's bound to be a touch of Irish humor and fun.

Everyone is welcome including your friends, family and work mates. We just ask that you call to reserve your seat as space is limited.

A note from Prof Paul on what you will learn;

A person who does not take time for exercise and positive lifestyle rituals is akin to the axeman who does not take time to sharpen his axe.

It is undeniable that there has been a recent explosion in lifestyle diseases, with existing epidemics in obesity and diabetes and a predicted exponential increase in the incidence of Alzheimer's disease and other mental illnesses.

This seminar will give you the tools to ensure you don't become a statistic, but instead live a long, quality-filled life.

Using data from a recent clinical trial conducted in conjunction with the Brain Sciences Institute at Swinburne University, I will teach you the multitude of benefits to the Body and Brain from positive lifestyle intervention.

We will also explore how the body and the brain are one, big eco-system and what you can do to optimize yours!

Have you sharpened your axe today?

Call Acumotum today to reserve your seat on 03 9516 8888.

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An interview with Matt Thom from Fitness Kick. : 03 Jan 2012

What's my definition of an inspirational fitness professional?

Someone that is a positive role model for both industry professionals and the general public in the pursuit of their own success.

Matt ThomMatt Thom is someone that fits this description perfectly. He is co-founder of Fitness Kick @ Flemington (winner of 2007, 2008, 2009 Personal Training Business of the Year awards) which also provides 'not for profit' fitness services for the local community. He has won four world titles in Pairs Fitness with his partner Monica (another inspirational professional). Together they have published three books. He has worked in the industry for more than 15 years as a personal trainer, corporate trainer, presenter, motivational speaker, educator and fitness consultant. He's developed and trademarked over six effective fitness training programs and is the Victorian sensei for Australian Freestyle Kickboxing.

I'm grateful to Matt for his time in answering a few questions for this first blog item for 2012.

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The Fitness Kick Mission is 'to help millions of people become educated and motivated to take control of their health', can you outline some key achievements to date that are bringing yourself and Monica closer to this goal?

Our mission to help millions of people increase their health and vitality may seem a huge task but Monica and I have always set big goals and high bench marks for ourselves and business. We are getting closer to this goal through the sale of our three Australian Best Selling Books, collectively selling over 15,000 copies. (It could have been millions a few years ago when we were close to signing a US distribution deal then GFC hit and that has put that deal on the back burner for now). Our mission for millions may seem a pie in the sky to some, but everything first has to be a thought before it becomes a reality!! One day, who knows…

Can you tell me a bit about Fitness Kick @ Flemington?

Fitness Kick is really about two things - Results and Service. We have no contracts, no joining fees, no session packs ? just a training system that gets results and a team that will go out of their way to help clients in all facets of their health.

What sort of programs do you have in place to attract and retain Personal Trainers?

Our retention for personal trainers is extremely high. We have trainers who have been with us for 7 years. Trainers choose to work for Fitness Kick because of our in house education and development programs, as well as flexible working hours that they choose. We attract trainers through the HealthyPeople website as well [thanks Matt - D].

Beyond Trainers, what other staff do you employ?

Fitness Kick has an energetic team of 20 vibrant professionals which consist of 11 Personal Trainers (all subcontractors), 4 Reception staff, 2 managers, a financial controller, a nutritionist and a physiotherapist.

Do require any ongoing studies or professional development of your staff?

Education is encouraged and fully supported. The 5 CEC courses I run are free to Fitness Kick Staff. Many professional development programs are paid for by Fitness Kick, like 'Facebook for Business Marketing'.

For Personal Training graduates starting out in their fitness career, what key piece of advice would you give them?

Certificate IV is only a beginning and they should seek a mentorship while constantly furthering their education and their own training. Successful trainers are role models, so 'walk the walk to talk the talk'. Choose a training style or piece of equipment and become and expert at it. It gives you an area of expertise. Also choose and go after a niche that is related to your training methods and equipment. e.g suspension training and rehabilitation works well.

Fitness Kick provides 'not for profit' services to the local community, could you provide a brief description of these programs?

Our community initiatives have been running for 5 years and include a free fitness training program that runs once a week called ‘Keeping Flemington Fit’ as well as Free educational seminars called 'Eat Yourself to Health'.

It's said that 'the secret of success is to double your rate of failure'. Is there any failure you've experienced in the process of building your business that you would share with others?

With our business model, clients must be personal trained to come in and utilise the facilities. In the beginning, we turned more people away than we joined but over the long term we have certainly attracted the right people and the culture is awesome!

What professional affiliations, subscriptions or registrations do you and/or your business have?

I am on the board of the REPS council at Fitness Australia and we meet up once every couple of months. Fitness Kick is also a Business Member with Fitness Australia. We subscribe to UltraFit Magazine and Oxygen Magazine.

What other fitness related businesses are you running at present?

We have 3 other fitness related businesses. We have a company that organises fitness programs in over 150 schools throughout Victoria ranging from boot camps to self defence programs. We also do Corporate Speaking on Wellness and run an online supplements shop at our website.

Soap box moment: What's a topic that really gets you started?

Those ‘bloody’ become a PT in 8 week Ads, but don’t get me started!!!!

Do you have a favourite fitness and/or business tool?

Favourite fitness tool would have to be the War Machine. It is a suspension training tool with a pulley, the best piece of equipment I've ever used. My favourite business software is ‘mind mapping’. Very useful for brain-storming.

If not health and fitness, what would you be doing?

I honestly could not tell you as it’s always been such a big part of my life. Maybe SAS, where you get paid to train!

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To view Matt and Monica's routines for the World Fitness Championships, head to their web site. You can also view the interview Matt did for ACA.

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