Blogs 

» Five reasons why your fitness job will survive an economic downturn : 24 May 2012
» How booming gym franchise Anytime Fitness is beating the landlords : 02 Dec 2012


Five reasons why your fitness job will survive an economic downturn : 24 May 2012

I've heard from a few different news sources in Victoria that the GFC is finally catching up with us. It wouldn't surprise me to hear that similar things were being said about other states. Personally, I choose not to buy into that sort of talk - it sounds like a short step before you throw in the towel! Following are five reasons why your fitness job will survive an economic downturn...

  1. People are fat and getting fatter!
    "AUSTRALIA has become the fattest nation in the world, with more than 9 million adults now rated as obese or overweight, according to an alarming new report." from the Age, 20/06/08. And if you choose to view the statistics for Victoria (where the previous article came from), things are getting worse. From 2003 to 2009 the percentage of obese males has moved from 14.3% to 18.3%. 3 in 5 Australian adults are overweight or obese!

  2. People are putting health as a priority
    "Australians are increasingly viewing fitness spending as a necessary expense.." says IBISWorld General Manager (Australia), Robert Bryant. "Rising health awareness, particularly among older age groups, has broadened the target market for fitness service providers". As an industry professional, you are having a direct impact on the quality of life for any Australians, no matter their age.

  1. The Fitness industry is growing faster than ever before
    "Australia’s ageing and increasingly health-conscious population has seen an explosion in the number of fitness instructors, suggesting the health and fitness industry is ripe with opportunity." - Michelle Hammond, 16th February, 2012. As mentioned in an earlier edition of PR, the growth of Anytime Fitness in Australia is outperforming all other countries!

  2. More and more places are scouting out fitness professionals.
    Fitness instructor and Personal Training jobs are no longer limited to the gym; Cruise ships, hospitals, resorts, yoga studios, recreation centers and countless other facilities are all looking for fitness instructors to bring on board.

  3. If you can’t find a job as a personal trainer, you can make a job as a personal trainer!
    The beauty about the fitness industry is that you don’t have to be an employee to find work. You can create your own job, be your own boss, and build your own thriving business. SPOILER ALERT! Running your own business is hard yakka, BUT if you have the drive, determination and passion, there are many ways in which you can create your own opportunities.

Do you share my enthusiasm?

Comment (0)


...............................................................................................................................................................................................................   » Back To Top



How booming gym franchise Anytime Fitness is beating the landlords : 02 Dec 2012

Fast-growing 24-hour gym franchise Anytime Fitness says its status as a mini-major and "traffic drawcard" means it can negotiate significant rental incentives of up to 25% for new retail leases.

Anytime Fitness has opened over 200 gyms in Australia since launching locally in 2008 and has added around 100 new franchised premises in the past 12 months, the most recent being on Mount Alexander Road in the Melbourne suburb of Essendon.

It is part of a fast-expanding sector of low-cost 24-hour/seven-day-a-week gyms with premises in malls, retail strips and in bulky goods centres.

While Anytime Fitness does not reveal the commercial terms of its arrangements, based on rents paid in advertised commercial listings, Property Observer estimated franchisees pay net rents of around $300 to $350 per square metre, before factoring in incentives.

Typical space requirements range from 300 square metres to 600 square metres, with a preference for sites 400 square metres or bigger. Sufficient air-conditioning for the space is also a key requirement.

In addition to being in prime and convenient locations, offering great visibility of its signage to passing traffic, the gym group seeks sites close to local supermarkets or other major retailers that are well aligned with the convenience aspect of the model.

Matthew Rodrigues, internal operations manager at Anytime Fitness Australia, tells Property Observer there is "always some room for negotiation with landlords", but it won't pay rates outside of market conditions.

He says the gym franchise is classified as a mini-major in most shopping centres, acting as a traffic drawcard and "providing significant and ongoing visitation to the centre".

"As a result of this, Anytime Fitness requires incentives to allow them to build their membership base and ensure the longevity of the business.

He says incentives include rent free periods, cash contributions or some refurbishment undertaken by the landlord "beyond a warm shell".

"While they vary across the country, in the most part we are achieving incentives of between 10% and 25% of the initial lease term," he says.

Rodrigues says that in most instances, once a new territory for a gym is chosen, a territory brief will be sent to the market, announcing Anytime Fitness' interest in a particular area and its property requirements.

"The territory brief will request property submissions for consideration by the leasing managers.

"Sites will be assessed on their merits, and negotiations will commence on prime or preferred candidates," he says.

The gym group also has a number of freehold properties within the portfolio and has also partnered with a number of developers on custom-built facilities.

Expansion plans are currently focused on Brisbane, Perth and Melbourne as well as a number of regional centres.

Jetts is another fast-growing gym chain, with more than 150 branches.

Earlier this year established gym group Fitness First put 24 of its 97 Australian gyms up for sale due to debt problems at its UK parent company.

Another gym chain, Virgin Active, has three branches in Sydney and one in the Melbourne CBD, but has not added any new gyms to its network since 2009.

In September, Ardent Leisure Group agreed to buy Fenix Fitness Clubs for $60.9 million in a move signalling further consolidation in the health and fitness sector.

Anytime Fitness was introduced in Australia in 2008 by brother-and-sister team Justin McDonell and Jacinta McDonell Jiminez.

This article first appeared on Property Observer via SmartCompany

Comment (0)


...............................................................................................................................................................................................................   » Back To Top