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» The ACSM's Top 10 Trends for the Fitness Industry in 2012 : 03 Nov 2011
» Achieving Success in the Business of Fitness - Panel session : 15 Jul 2013


The ACSM's Top 10 Trends for the Fitness Industry in 2012 : 03 Nov 2011

The American College of Sports Medicine asked people to select, from 37 potential trends, the top 20 fitness trends for 2012. The results from 2,620 responses are thought provoking more for the omissions than the inclusions.

For example, 'outcome measurements' (quantifying progress in clubs and wellness programs) and 'clinical integration/medical fitness' both dropped out of the top 20 this year.

Pilates, which first dropped out of the top 20 in 2011, remains off the list for 2012.

Following are the ACSM's top 10 fitness trends predicted for 2012:

1. Educated and experienced fitness professionals (top spot for the 5th consecutive year). Given the large number of organizations offering health and fitness certifications, it’s important that consumers choose professionals certified through programs that are accredited by the National Commission for Certifying Agencies (NCCA), such as those offered by ACSM. (Coincidence? - D)

2. Strength training. Strength training remains a central emphasis for many health clubs. Incorporating strength training is an essential part of a complete physical activity program for all physical activity levels and genders.

3. Fitness programs for older adults. As the baby boom generation ages into retirement, some of these people have more discretionary money than their younger counterparts. Therefore, many health and fitness professionals are taking the time to create age-appropriate fitness programs to keep older adults healthy and active.

4. Exercise and weight loss. In addition to nutrition, exercise is a key component of a proper weight loss program. Health and fitness professionals who provide weight loss programs are increasingly incorporating regular exercise and caloric restriction for better weight control in their clients.

5. Children and obesity. With childhood obesity growing at an alarming rate, health and fitness professionals see the epidemic as an opportunity to create programs tailored to overweight and obese children. Solving the problem of childhood obesity will have an impact on the health care industry today and for years to come.

6. Personal training. More and more students are majoring in kinesiology, which indicates that students are preparing themselves for careers in allied health fields such as personal training. Education, training and proper credentialing for personal trainers have become increasingly important to the health and fitness facilities that employ them.

7. Core training. Distinct from strength training, core training specifically emphasizes conditioning of the middle-body muscles, including the pelvis, lower back, hips and abdomen ? all of which provide needed support for the spine.

8. Group personal training. In challenging economic times, many personal trainers are offering group training options. Training two or three people at once makes economic sense for both the trainer and the clients.

9. Zumba and other dance workouts. A workout that requires energy and enthusiasm, Zumba combines Latin rhythms with interval-type exercise and resistance training.

10. Functional fitness. This is a trend toward using strength training to improve balance and ease of daily living. Functional fitness and special fitness programs for older adults are closely related.

What are your predictions for 2012? Do you agree with the the collection above? Would you place them in a different order?

The original ACSM article can be viewed here.

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Achieving Success in the Business of Fitness - Panel session : 15 Jul 2013

On Friday August 9th I'll be a part of a panel discussion with Carl Ziebell (Adrenalin Health) and Natasha Holmes (Advance Fitness Clubs/Advance Fitness Marketing).

It's called 'Achieving Success in the Business of Fitness' and it's a part of Victoria's Small Business Festival.

We'll be talking about key challenges and solution strategies for fitness business managers. Details as follows:

Where: Fed Square, Melbourne CBD
When: Friday 9th August from 11.30am to 1.30pm.
Tickets: $25 and space is limited.
To book: Contact Carl on 0411 636 666 or our office on (03) 9038 8616.

 

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