Blogs 

» Collaborative marketing? : 12 Aug 2009
» 10 common mistakes in running a fitness business : 19 Mar 2011
» Cheat sheet on HealthyPeople Business Memberships (plus special offer) : 24 Mar 2011
» Run your own established Step into Life franchise in Doncaster! : 28 Aug 2013


Collaborative marketing? : 12 Aug 2009

I recently picked up a DL flyer promoting the 10th birthday celebration for a regional branch of a chain of Melbourne based clubs. I had this flyer with me for a couple of weeks before I noticed that in one of the images on the back  the Trainer is wearing a Fitness First shirt! I then realised a second image on the back is a shot of a 'Step into Life' training session complete with Trainer in 'Step into Life' shirt!!

It's not uncommon to see stock footage turn up on competing brochures. The use of one clubs promotional material for another clubs literature, however, is not something I've seen before.

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10 common mistakes in running a fitness business : 19 Mar 2011

Running a fitness business is not always as straight-forward as we'd like. There are a number of potential hazards, many of which can be avoided with appropriate planning and consideration. Following is a summary of 10 of the more common mistakes (and how to avoid them) - taken from the recently released Step into Life E-book, 'From Zero to Hero'.

Number 1. LACK OF BUSINESS KNOWLEDGE
Personal Trainers are often Personal Trainers first and business people second. Unfortunately this is not a great recipe for long term success. Things that should be taken into consideration include; Effective business systems, Cash flow management, Taxes, Operating expenses, agreements/contracts, etc. While you can educate yourself through business books and websites it is also important to learn to delegate. For example, you may not know the intricate ins and outs of tax regulations - it's better to hire an accountant for their expertise, or have a lawyer look over your agreements.

Number 2. UNCLEAR OF NO BRANDING
Brands have personalities, and, like people, they stand for particular values. The personality comes through to your prospective members in two ways: through the identity and through its image. A brand is a promise to your prospective clients. It is important to keep your brand consistent so that your current and prospective clients are not confused about your brand promise.

Number 3. NOT TARGETING A SPECIFIC MARKET
In this business there is a lot of competition. By targeting a specific group of people, your message is much more specific and far more relevant and more likely to be persuasive to them.

Number 4. NOT PROMOTING YOUR UNIQUE SELLING POINT/KEY BENEFIT
What will potential clients get from using your service over someone else's. The expected offering is Personal Training - but all of your competition offers that. You have to be able to answer the question what makes you unique?

Number 5. IGNORING LEAD GENERATION
One of the easiest and quickest ways of building your personal training business is through lead generation tactics including referrals. The strongest strategy is to have two or three core, never-fail lead generation strategies in place, and work them week after week. What you shouldn't do, however, is get lazy and rely on those strategies only.

Number 6. BEING SCARED OF SALES
This is a common fear, yet overcoming this particular fear is important to the success of your business. If you're not willing to make the sale, it's going to be hard to convert all your new leads into members. Following are some suggestions; Listen, Don't push, Overcome objections before they arise, Close the sale with choices, Follow up where appropriate.

Number 7. BORING TRAINING
Yes, you probably already think you offer great personal training and fitness solutions for your members and you know that you can deliver the results that your members want - but so do hundreds of other competitors within the fitness industry sector. You might be a star at designing workouts and providing facilities that meet your members' needs, but you also need to possess a strong identity or have passion which will help ring in more members to your business to keep them signing up over and over again.

Number 8. HAVING ONLY ONE REVENUE STREAM
You've heard the old adage: don't put all your eggs in one basket. If you want your Personal Training business to thrive, not survive, you will need to have more than one revenue stream.

Number 9. LACK OF SOCIAL MEDIA KNOWLEDGE
Social media networks will help you to create an engaging conversation and ultimately build trust between you and your members (or prospective members). Some ideas include; Taking responsibility on what you write, be original and trustworthy, consider your audience, share something valuable...

Number 10. THE CONSTANT CHURN - NOT FOCUSING ON YOUR CLIENTS
One of the biggest fitness headaches is member retention. The easiest way to retain your clients is to offer them something more beyond your training, to increase their perceived value of your services. Ideas on how to address this include; Offer a rewards system, keep in constant contact with your clients/members, organise free events...

If you'd like to view this list in its entirety, Cathy Stacey from Step into Life (VIC) is offering to email you a FREE copy of the 'From Zero to Hero' E-book. Simply send her an email via this link. The E-book also contains some great information about Step into Life, how it began and how the franchise system works.

For more information on the Step into Life franchise opportunities in Victoria, check out their profile here.

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Cheat sheet on HealthyPeople Business Memberships (plus special offer) : 24 Mar 2011

I recently put together a cheat sheet for the Step into Life franchisees in VIC (who are all Business Members with HealthyPeople) and thought that there may be other employers, both with and without Business Memberships, that may be interested making the most of the HealthyPeople recruitment tools.

If you're registered with HealthyPeople and you'd like me to email you this simple one page pdf, please send me an email via this link.

To make sure everyone gets to play with the available tools
, for every registered employer that requests a copy I will provide a FREE month of HealthyPeople Business Membership (or an additional month for those already with a membership).

[whispering] If you think you need to post an ad, this is a great way to save 20% on the standard job ad fee.

T's and C's; just one month per registered employer. If taking advantage of cheaper ads, Business Membership must be active BEFORE posting the ad.

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Run your own established Step into Life franchise in Doncaster! : 28 Aug 2013

Run your own established franchise in Doncaster!

Step into Life offers unique outdoor, group, personal training programs which give members variety, motivation and support. As a result, it sees some of the longest membership duration periods, and happy members mean a strong franchise.

Take your drive and passion for the Fitness Industry to the next level by owning your own franchise. This is your opportunity to operate a strong established franchise with the potential for much growth in Doncaster, Victoria.

Established in 1995, Step into Life is making fast tracks with 145 franchises in Australia and 1 in New Zealand. We were also listed in BRW magazine's top 25 fastest growing franchises in Australia!

Step into Life is all about vitality, energy, support, camaraderie, community, determination and fun - not just for members but for franchisees too. It's because of these strong values that Step into Life has grown from its small beginnings to now lead the growing outdoor training revolution!

Other benefits your Doncaster franchise includes:

  • An established base
  • Immediate income
  • Low entry costs
  • All equipment provided
  • Established business relationships with council and other sporting club tenants
  • Part of a well established franchise with over 17 years success
  • Strong support network and ongoing training with other franchisees and State Office
  • Proven business model for success
  • A work/lifestyle balance

Step into Life Doncaster is located at Rieschiecks Reserve, Corner of George and Victoria Street, Doncaster - a prime location on two of Melbourne’s busiest roads.

If that sounds like you, and you have the genuine desire to take charge of your destiny by doing something you REALLY enjoy, a Step into Life franchise may be a great fit!

Call Jacquie the owner/manager at Step into Life Doncaster to find out more about this successful business opportunity on 0407 434 851.

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