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» Why fitness professionals should start blogging : 22 Nov 2012


Why fitness professionals should start blogging : 22 Nov 2012


It's been great to welcome new employers to HealthyPeople, many of which have jumped straight into accessing candidates from our lists. As a result we have already smashed previous records for CV downloads in a month! There is a great vibe around our office at the moment, we are really pleased to providing more opportunities outside of those advertised. If you are a professional interested in new opportunities, we encourage you to get listed (email Becky if you need assistance).


Whether you're self employed or working for others, here are a five reasons why more fitness professionals should join the blogosphere.

1.Your blog becomes like a portfolio
It is not only a way for you to stand out from the crowd, it also says a great deal more than your two-page resume will allow.

The blog can provide images/details of your industry successes, share links to other areas of interest on the web as well as link to your social networking profiles. Very few professionals have created a blog, even fewer have maintained it. It's a chance to stand out form the crowd. I guarantee employers will visit it.

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Personal Training Opportunity at Genesis Rothwell
We are looking for the best of the best to start their
Personal Training business at our club. Client leads
provided with ongoing support. [more]

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2. Blog to control your SEO
The first thing many employers do when they receive your resume is type your name into Google. If you maintain a blog in your own name, over time, this will be the top result. So via a blog, you can have greater control over your SEO (Search Engine Optimisation).

3. Network with industry professionals
You can connect with (or at least gain the attention of) industry professionals by:

  • Reviewing any of their books, reviewing a course, etc.
  • Writing a reactionary/complimentary blog post to something they have written
  • Requesting an opportunity to interview
  • Simply mentioning them in a post with a link.

The opportunities are limited only by your imagination.

4. Blogging shows your determination
Make no mistake, blogging is tough. To be successful requires quality content, frequent posts, and networking clout.

Such a task can only be driven by passion. Only a few blogs reach such a high publicity level that you could consider yourself a minor online celebrity?mine has yet to do so. Check out '1000 True Fans'.

Blogging will be worth your time. Always have an eye out for blog post opportunities. Blogs don't have to be long, some of Seth Godin's blogs are only a paragraph. Remember, you are preparing yourself for a marathon and not a sprint.

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Personal Training Opportunity with Jetts!
We are looking for exceptional Personal Trainers
to run their own professional PT business in both
our MIRANDA and ALEXANDRIA clubs. [more]

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5. Build a reputation before you hit the workplace
Previously, a reputation online was forged largely by “real world” efforts. The year 2012 is different. You should be building your reputation at all times, even before you complete your studies! Your blog can help build your reputation by providing a sense of who you are and demonstrating your knowledge of the industry by providing insights and advice.

Where to start? To create a good looking blog, there are many services available including Blogger, Wordpress and Typepad. For inspiration, check out these great industry examples: Healthy Balance Fitness, Justin Tamsett and Crude Fitness (do you have your own favourite? Please let me know).

Have a great week and start something new.

Regards, Dennis Hosking

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