» Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013
» How to Disagree With Your Boss and Keep Your Job, Networking Event, Jobs Aplenty. : 17 Oct 2013
» Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015

Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013

The HealthyPeople Industry Catch Up is ON! Last week we raised the question of an industry catch up and there was a solid response for a Friday afternoon event. As the majority were from Melbourne, that's where we'll have the first one. So lock in the date - 12th April, from 4pm to 6.30pm. Venue will be one of three under consideration - all in the Fitzroy area. Will confirm in the following week. This will be a great opportunity to chew the fat with fellow industry peeps, as well as meet up with a few employers. So, professionals, bring a CV; employers, bring a card. If you haven't indicated your interest, contact Becky today. Special invites will be emailed to those on the list.

I asked Pete Gleeson (Regional Fitness Director for Goodlife) if he had any tips for new Personal Trainers. He handed me this gem;

"Do it for the right reasons! The greatest skill-set you can have as a Personal Trainer is passion and desire. When starting out, if you’re scared of the words “running your own business”, simply replace it with “taking care of your own clients”. Your passion to help people improve their lives will shine through more than anything - if it’s there! Your desire to satisfy your chosen profession will arrive - if it’s there! Don’t let your thirst for money and saving a buck, today, get in the way of brilliance, tomorrow.

Leap… and the net will appear!"

If you're interested in opportunities with Goodlife in Victoria, you can approach the relevant Fitness Division Coordinator directly via their employer profiles.

We see a lot of applications and jobs posted (outside of HealthyPeople) with avoidable grammatical errors. Many CVs do not appear to have been proof read - we once saw a job ad with no less than three variations on the word 'consultant'.

It's time to get things back on track...

Recently an online dating website released the results of their study
into what singles look for in potential dating partners. While the results weren’t surprising the prioritization was. Number one on the list ? nice teeth. Number two ? good grammar. Which makes sense. A first date is an introduction to what could possibly be a long-term relationship. And who wants to spend the next several years of their life with someone who sounds uneducated…or apparently has bad teeth?

It’s not hard to make the analogy to a job interview. Again, we’re talking about an introduction that could potentially lead to a long term relationship - between an employer and employee. Granted, nice teeth will probably not get you the job (although appearance does play a part). Grammar skills, both spoken and written, on the other hand, are essential!


Opportunities available with Genesis Morayfield!
We're currently looking for passionate fitness
professionals to join the team! positions include;
Membership Consultant, Group Fitness Instructor,
PTs and an FDC. [more].


Poor grammar may be a result of cultural influences, educational background or a simple lack of awareness. Whatever the cause, in the professional environment, learn the difference between good and bad grammar, and know when to use it.

Most of the time, a candidate’s resume is the first contact he or she has with an employer. I cannot overstate the importance of spelling and grammar in your job application. A trait often highlighted in applications is “detail-oriented.” What better way to prove this than with an application free of errors that reads well?

Good grammar goes a long way in the health and fitness industry.

While the emphasis placed on good grammar by employers may vary, there is no doubt that the leading providers in our industry hold it in high esteem. After all, good grammar facilitates effective communication across a broad range of people. In our service based industry effective communication means $$$$;

  • Every role in any fitness business is selling something (or contributing to the sale). Whether it's a membership, a PT session, a massage or a class, whatever, professional communication, that is, good grammar, facilitates the sale.
  • The way we answer the phone sets the tone for the business and can determine whether a potential client stops by for a closer look.
  • Being able to meaningfully connect with clients of all ages provides greater opporutnity to earn (especially as a Trainer).
  • Are you writing programs, notices or newsletters? The structure of the simplest communication can speak volumes for any facility.


Fitness Centre Manager - CHM (Healthstream)
Experienced fitness professional
needed to manage a corporate facility operating under our prestigious
‘Healthstream’ brand. Gym management experience a MUST. [more]


So before you ask a potential employer to consider you for a place on their team, make sure you know the difference between, for example, 'they’re,' 'their,' and “there." For a refresher, there's a great info-graphic here.

When you come across the perfect opportunity - whether it's a new job or a chance to pitch to new clients, don’t eliminate yourself because of something as easily managed as grammar.

I wish you all the best with your applications. Remember, 12th of April for our first ever get-together..
Have a great week.

Kind regards,

Dennis Hosking

This article was inspired by this one by John Feldman

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How to Disagree With Your Boss and Keep Your Job, Networking Event, Jobs Aplenty. : 17 Oct 2013

Take two: TouchBase is BACK, baby - just not on the 1st. In my enthusiasm to see you all, I jumped the gun on the date. It's now a week later ? Fri. Nov 8 at the Commercial Club Hotel, Fitzroy from 4pm to 6:30pm. RSVP to Becky. Thank you to those that have already RSVP'd.

Becky and I caught up with the 19 Victorian Fitness Directors for Goodlife. It was a genuine pleasure to see them all. If you're interested in a career in Personal Training, be sure to have a chat with your local FD. Check out the group photo here (see if you can find me - it's like 'Where's Wally').

When you know you're right and your boss is wrong, figuring out whether to speak up can be tricky. But if you handle it adeptly, disagreeing with your boss can actually make you a more valuable employee. Of course, if you do it wrong, it can make you a less valuable employee, or even an employee without a job...

If you disagree with your boss over something substantive, it's worth speaking up about your own point of view. Here's how to do it properly...

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Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015


Back in November 2013 we posted this article to our newsletter subscribers. It had a great response and the information is as relevant as ever. So here it is again for our new blog…

To help lift the fog surrounding the different Personal Training opportunities, I asked Michael Grogan, [formally] FD at Goodlife Fitzroy, for his input. Michael has worked under both an employed and franchise Personal Training model, so is well placed to provide some advice.

Keep in mind that these scenarios, while the most common, are not indicative of every situation. The relative pros and cons of any role as they relate to you specifically should be taken into account.

Over to you Michael…

I’ve provided what I see as the main differences below. In the interests of full disclosure, at Goodlife, our Trainers work under a Licensee model, which has been successful for both the clubs and our Trainers. While this might influence my opinions, in the very least, the information below should provide food for thought for anyone looking to become a Personal Trainer.


The big attraction with the employee model is the security of being paid directly as an employee of the gym. In some cases the employer will provide the clients ? meaning no ability to sell required of the Trainer. Not surprisingly, this is often the first preference for new Trainers. The reality though, is that very few clubs and studios are still using an employed model.

Among those that are, the majority employ Personal Trainers as ‘casual’ workers. Very few Trainers are employed as part time staff and even less, if any, are employed under a ‘full time’ arrangement.

In these situation, the hourly rate paid by the client to the gym is substantially more than what the Trainer receives for training the client for that session; in most circumstances it is a 50/50 or 60/40 split between the gym and Trainer. For example, while the client may pay $75 for a 60min session, the Trainer can expect no more than $30-35 for that session.

If conducting a limited number of Personal Training sessions each week, this can be a beneficial arrangement. If, however, your desire is to make Personal Training your main source of income, an employed arrangement may be restricting your earning capacity ? for every dollar generated, half goes to the facility.

Case Study:

At 15 sessions per week ($75/60 mins ? Trainer receives $35), Facility retains $600, Trainer takes home $525,

Benefits: Some security, no financial obligation
Considerations: The more sessions you perform, the less beneficial the arrangement.



The main draw card with this Personal Training model is that the fee paid by the client for a session goes directly to the trainer; therefore a 60 minute session at $75p/h is going directly to the trainer. The harder a Trainer works (the more sessions they do) the greater their income.

On average, Trainers will cover their weekly rental fee in their first 3-5 sessions. After that, every session fee goes straight to them.

While not all rental models require a start up fee, many do. This may be unexpected for those looking for a Personal Training ‘job’, but it’s worth considering the benefits;

  • Considerable and structured business training: You learn skills required to operate your own successful business, skills that stay with you for life.
  • Access to a large membership base: Usually rental Trainers work in large commercial gym’s like Goodlife; providing access to a wide range of members of all shapes, sizes and goals. This is an opportunity for you to create your own niche, rather than working within someone else’s niche.
  • Dedicated and ongoing support from a division manager whose focus is to ensure all Personal Trainers are as successful as they can be.
  • Established and proven systems for lead generation: For example, at Goodlife we run Kickstart and 12 week challenges that are designed to generate leads for Trainers.

This sort of model is not for everyone though. In most cases it does require an initial investment and a minimum commitment period. So those unsure about whether a career in Personal Training is for them may be advised to consider other options.

Case study:

At 15 sessions per week ($75/60 mins), Facility rental no more than $300. Trainer takes home at least $825.

Benefits: Business training and support, All fees go directly to the Trainer, rent is same regardless of income.
Considerations: Contract periods. Rent is the same regardless of income. Start up fee.



The real appeal here is complete control over all elements, no fee sharing and very low entry costs.

This situation really is the ultimate learning environment and can be the most rewarding but does come with it’s own considerations.

You need to come to terms with all facets of business such as marketing, bookkeeping, financial statements / projections, client generation, client retention, securing a facility/permit, OH&S, etc.

With no immediate support from management, no coaching or assistance with lead generation, this can be a challenging way to get started. Obviously a business mentor can make the difference (check Create PT Wealth) but while worth every cent, it needs to be factored in as an additional cost.

While most Personal Training businesses begin this way, the number that succeed beyond their first year is only a small proportion of those that start.

If you feel you have an extensive network to draw upon (or a great business mentor) and are confident with your abilities both as a Personal Trainer and in business this may be the best option for you.

Case study:

At 15 sessions per week ($75/60 mins), Facility/park payment ~ depends*. Trainer potentially takes home $1,125.

Benefits: Complete control, All fees go directly to the Trainer.
Considerations: Need to source/purchase equipment/facilities. No immediate support. Need to develop own systems and processes. Marketing challenges. Staff? Business set up. Etc.

*For example, if you’re running 6 bootcamp sessions with 10 participants in Melbourne parks, you’re likely to be paying close to $6,500 per year in permit fees.

Thank you Michael. 

Historically speaking, Personal Training has always been something professionals did independently. It was only in recent history (thanks largely to Rowena and Kerry McEvoy and their SPT program) that Personal Trainers became a part of employed staff. A trend that has died out because managing employed Personal Trainers is, to be frank, like herding cats!

If you have any questions, you’re welcome to send them through or add to the comments for this blog item.


Dennis Hosking,

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