Blogs 

» 10 Commandments for Personal Trainers : 03 Sep 2010
» Fitness Australia Awards Night this Friday [Reminder] : 18 Oct 2010
» RSS feeds for beginners (and a few industry favourites) : 15 Nov 2010
» An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011
» 10 common mistakes in running a fitness business : 19 Mar 2011
» Is your online presence working for you or against you? : 30 Jun 2011 - 2 Comments
» Unique studio manager role in Prahran : 06 Nov 2011
» Top 5 Tips for Getting a Start in the Fitness Industry : 17 Nov 2011 - 3 Comments
» Could your Facebook get you fired? : 15 Dec 2011 - 1 Comments
» Step into Life Camberwell - FOR SALE : 06 Feb 2012
» Getting Fired - Is this closer than you think? : 18 Oct 2012
» Why fitness professionals should start blogging : 22 Nov 2012
» Always prepare for the next job, Free movie tickets, Management jobs w Fitness First : 30 Nov 2012
» Boost Your Career Potential With Twitter : 26 Feb 2013
» 9 Essential Truths About Your CV, An Industry Meet, We're now 30,000 strong! : 08 Mar 2013
» Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013
» Don't Blow your Chances Before the Interview, A FILEX Tip, Business Panel Alert : 01 Apr 2013
» Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013
» Run your own established Step into Life franchise in Oakleigh! : 10 Jul 2013
» Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015


10 Commandments for Personal Trainers : 03 Sep 2010

Network have recently posted a blog by Ryan Hogan detailing a list of 10 essential commandments for any Personal Trainer. I thought they were great words to live by so provide a summary of the 10 for you here.

1. Thou shalt not talk/text on your mobile phone while training clients.
2. Thou shalt try your very best to not talk to other people while you're training your client.
3. Thou shalt have current industry membership, registration and indemnity insurance.
4. Thou shalt avoid exchanging cash on the gym floor, when possible.
5. Thou shalt always plan your sessions.
6. Thou shalt be professional.
7. Thou shalt have business cards.
8. Thous shalt not give advice unless qualified to do so.
9. Thou shalt always under-promise and over-deliver!
10. Thou shalt love what you do!

For the full details follow this link to view the original article on the Network blog.

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Fitness Australia Awards Night this Friday [Reminder] : 18 Oct 2010

If you have not already purchased your tickets for the Fitness Australia Awards Night, best get your skates on, it's happening this Friday!

From the Fitness Australia website:

"Network with Award winners and leaders of the health and fitness industry. Be energised by fusing Latin rhythms from Zumba performances and enjoy a three course meal at Sofitel Melbourne on Collins. This is set to an entertaining evening for all."

To pick up your tickets online head to http://www.fitness.org.au/206181.html.

I'm a total sucker for these events. They're always great fun, a good laugh and an opportunity to spend an evening with a bunch of like minded people. Well worth the (tax deductible) investment.

I look forward to seeing you there.

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RSS feeds for beginners (and a few industry favourites) : 15 Nov 2010

If you are not already familiar with RSS feeds, now is a good time to become acquainted.

There are a number of leading industry folks regularly sharing their knowledge and views via their web logs (blogs). Rather than head to each individual site on a regular basis to see what's new, click on the related RSS link and have the 'feeds' included in your bookmarks toolbar (select 'view feed xml' if confused).

All you need to do then is click on the link in your bookmarks toolbar and a dropdown list of recent headings for that blog will be revealed. If you see something you like, click on the heading to go to the full article.

A couple of favourites to get you started (click on the name for the feed link):

And (ahem)..

If you feel motivated to comment on a blog, by all means do so. Everyone that takes the time to write an article will welcome your feedback (unlike HealthyPeople, most blogs do not require you to be registered to comment).

Do you have a favourite RSS feed not mentioned?

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An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011

Jodie Arnot is the Director of Healthy Balance Fitness, a successful fitness business that has been providing boxing, boot camp and running programs in Melbourne since 1998.

In 2010 the success of Healthy Balance Fitness was recognised by Fitness Australia when it was awarded the 'Winner - Victorian Fitness Business (under 2000 members)'.

I'm grateful to Jodie for agreeing to answer some detailed questions about the industry and on running a successful fitness business. I hope you'll enjoy this look into the background and operations of an industry leader.


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On your professional career

What people (in particular industry people) have influenced you over the course of your 12 years in health and fitness and how?

There are so many fitness professionals and fitness business owners who inspire and influence me every day. Following are two main influencers:

Lisa Westlake was the first inspiration for me when I was studying fitness. I would drive 25 minutes to participate in her classes! She gave me plenty of time after class offering advice and encouragement regarding my study and my future career in fitness. With Lisa's help I landed my first job in fitness which quickly lead to moving into a management position. (I recommend approaching people you admire and trust. You may be surprised how willing people are to share their time and advice.)

Amanda Hall, relationship manager at Fitness Australia, has influenced, inspired and supported me more than I could express. Amanda and I worked alongside each other as self-employed personal trainers (many moons ago!), then set up Healthy Balance Fitness in partnership originally. Even though Amanda moved on from HBF, she still offers invaluable advice and support. I respect her passion, dedication and integrity. I recommend fitness businesses to seriously consider a business registration with Fitness Australia if you haven't already. Amanda will dazzle you!

I have also been influenced by a network of family and friends who pitch in whenever they can and provide a 'non-industry' perspective.

If you could break your career (or business development) into phases, what would they be and what influences were involved?

Learning - I took on many roles in many companies to learn as much as possible from a wide range of people
Building - I practiced all the skills I'd learned, consolidating and building confidence in myself and in the eyes of others
Defining - I finally determined what my particular skills and talents are and how I'd put them into place in this industry
Consolidating - I built and grew HBF to a profitable, successful entity
Sharing - Along with making HBF more and more of a success, I'm now focusing on assisting other fitness professionals, the community, charity. My focus is wider than just my bottom line.

Emulating successful people is the best way to move toward success yourself. What three things about you would be worth emulating?

Ethics, Resourcefulness, Compassion.

To me these qualities stand a person in good stead, not only in business but in a successful and happy life.

Thomas Watson (founder of IBM) says the secret of success is to "double your rate of failure". Is there any failure you've experienced in the process of building your business that you would share with others?

I suffered physical and emotional burnout twice in my career when I wasn't paying attention to my own work life balance. I almost quit the industry twice, and am so glad I didn't! It has been a tough learning process, but I am now very conscious of managing stress, anxiety, physical energy levels, and scheduling downtime.

Running a fitness business can be a draining and challenging career but a very rewarding one if managed well.

What professional affiliations, subscriptions or registrations do you and/or your business have?

  • Fitness Australia individual and business registration
  • Australian Fitness Network membership
  • PT on the Net subscription
  • HealthyPeople Membership
  • Sourcebottle subscription
  • UltraFit subscription
  • Runners World subscription

On training your clients

Training systems and recommendations have changed a lot over the last decade. How do you keep yourself informed?

Networking with other fitness professionals, professional development courses online and face to face, online resources, magazines/ journals and social media.

What is your favourite tool(s) of the trade (can be a piece of training equipment, administrative tool, software, etc.)?

  • Boxing gloves & pads, circuit timer (often found in my handbag!), marker cones, medicine balls.
  • My iPhone
  • My sneakers!

What should be the Golden Rule for all group fitness instructors?

Words to summarise the perfect class: safe, effective, inclusive, varied, fun, well planned.

On hiring staff

How many staff do you have working for you now and are they all Fitness training staff? Do you outsource any other roles (bookkeeping, PA, etc.)?

Currently we have 7 staff to instruct our classes. HBF has an accountant, but so far I've been responsible for all admin, book keeping and every other role. This will be changing in the near future as we get bigger and even more busy.

Do require any ongoing studies or professional development of your staff? Do you provide this?

Yes, to stay registered all fitness professionals must acquire CECs or PDPs every two years. We offer our staff professional development as a part of our team meetings. Some of our past development has included: class ideas, workshops with a physio, boxing course, Asthma first aid certificate, workouts with other fitness companies, advanced boot camp instruction course.

Can you describe your perfect candidate?

  • Cert IV in Fitness or above
  • First Aid Level 2
  • Insured & Registered
  • Has own car
  • Lives central to our classes

Preferred experience and confidence in leading groups, particularly boxing and boot camp/circuits

  • Excellent communication and interpersonal skills
  • Well presented and professional
  • Reliability & stable work history
  • Enthusiasm and passion
  • Warm and approachable nature
  • Resourcefulness and initiative
  • Honesty and integrity

You mentioned to me that you once had a candidate answer their mobile phone in an interview (unbelievable!). Do you have any other recruiting nightmares to share?

Unsuccessful candidates have made the following mistakes in their interviews:

  • Answered their phone during our interview
  • Arrived late, rescheduled at the last minute, or didn't arrive at all!
  • Did not turn up to agreed induction/training session
  • Criticised their past or present employer or colleagues
  • Wore very revealing clothing
  • Chewed gum

On Social Networking

You are a regular contributor to Twitter. Is this a 'nice to have' or a 'need to have' in your business? What benefit does it provide?

Twitter is still in its infancy for the fitness industry. It is viewed as 'nice to have', but I feel it won't be long before it's a 'need to have'. Jump on board early, separate yourself from other fitness professionals/businesses! I have seen fitness jobs advertised via Twitter, been kept up to date on immediate news in the industry , have found useful links to research and events, have met other fitness professionals and business owners and established networks for advice and support. The networking benefits are amazing. I used to be very sceptical of Twitter's benefits until I actually tried it out for myself. If I was a new fitness trainer starting out in the industry I would get on Twitter and follow all the business owners and experienced trainers. Build your network and your future!

What sort of information do you think should and should not be included on your tweets?

I think it is important to be yourself, be chatty, interact with others and not just broadcast your ads or links. Reply, discuss, retweet, and really engage with people. Allow people to get to know you, but decide on clear guidelines or social media policy. A good rule of thumb is to only tweet about things you are comfortable with your clients, colleagues and boss reading. Michael Halligan from Engage Marketing once observed that his biggest response on Twitter was gained when he openly tweeted thoughts related to his daily life not his business. Be real and people will relate to you, respect you and hopefully do business with you.

Healthy Balance Fitness has a Facebook page. If directing clients towards more information on your service, do you prefer to direct them to your website or your Facebook page? What is the reason for this preference?

We direct clients initially to our website, but after they've enquired we also ask them to visit our Facebook page and follow us on Twitter. Our website provides more information about the type of classes, our staff, timetable, and our blog which is a health and fitness resource for anyone (not just our clients).

On work/life balance

The movie 'Fight Club' had a great quote, "The things you own end up owning you". What measures do you take to stop your business owning you?

One of my favourite films! Delegation, scheduling regular time off, pursuing non-fitness industry related activities too, giving yourself guidelines to prevent working all day every day. There are no 'medals' for being the busiest and most stressed person around. I've stopped seeing long hours as a badge of honour and started to enjoy a balanced life and a successful business. It is possible!

And finally, what does 2011 have in store for Jodie Arnot and Healthy Balance Fitness?

Just some of the goals on my list for 2011:

  • Some new professional development sessions with our fabulous team
  • More charity and community work
  • A new website
  • Writing guest blog posts and articles for journals
  • Business mentoring - to brush up on my skills and learn some new tricks

And a plenty more that I'll keep under wraps for now!

Thank you very much to Jodie for her answers. You can follow Jodie and the happenings at Healthy Balance Fitness online at the following:

Web site: healthybalancefitness.com.au
Twitter: @HealthyBalanceF
Facebook: facebook.com/healthybalancefitness 



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10 common mistakes in running a fitness business : 19 Mar 2011

Running a fitness business is not always as straight-forward as we'd like. There are a number of potential hazards, many of which can be avoided with appropriate planning and consideration. Following is a summary of 10 of the more common mistakes (and how to avoid them) - taken from the recently released Step into Life E-book, 'From Zero to Hero'.

Number 1. LACK OF BUSINESS KNOWLEDGE
Personal Trainers are often Personal Trainers first and business people second. Unfortunately this is not a great recipe for long term success. Things that should be taken into consideration include; Effective business systems, Cash flow management, Taxes, Operating expenses, agreements/contracts, etc. While you can educate yourself through business books and websites it is also important to learn to delegate. For example, you may not know the intricate ins and outs of tax regulations - it's better to hire an accountant for their expertise, or have a lawyer look over your agreements.

Number 2. UNCLEAR OF NO BRANDING
Brands have personalities, and, like people, they stand for particular values. The personality comes through to your prospective members in two ways: through the identity and through its image. A brand is a promise to your prospective clients. It is important to keep your brand consistent so that your current and prospective clients are not confused about your brand promise.

Number 3. NOT TARGETING A SPECIFIC MARKET
In this business there is a lot of competition. By targeting a specific group of people, your message is much more specific and far more relevant and more likely to be persuasive to them.

Number 4. NOT PROMOTING YOUR UNIQUE SELLING POINT/KEY BENEFIT
What will potential clients get from using your service over someone else's. The expected offering is Personal Training - but all of your competition offers that. You have to be able to answer the question what makes you unique?

Number 5. IGNORING LEAD GENERATION
One of the easiest and quickest ways of building your personal training business is through lead generation tactics including referrals. The strongest strategy is to have two or three core, never-fail lead generation strategies in place, and work them week after week. What you shouldn't do, however, is get lazy and rely on those strategies only.

Number 6. BEING SCARED OF SALES
This is a common fear, yet overcoming this particular fear is important to the success of your business. If you're not willing to make the sale, it's going to be hard to convert all your new leads into members. Following are some suggestions; Listen, Don't push, Overcome objections before they arise, Close the sale with choices, Follow up where appropriate.

Number 7. BORING TRAINING
Yes, you probably already think you offer great personal training and fitness solutions for your members and you know that you can deliver the results that your members want - but so do hundreds of other competitors within the fitness industry sector. You might be a star at designing workouts and providing facilities that meet your members' needs, but you also need to possess a strong identity or have passion which will help ring in more members to your business to keep them signing up over and over again.

Number 8. HAVING ONLY ONE REVENUE STREAM
You've heard the old adage: don't put all your eggs in one basket. If you want your Personal Training business to thrive, not survive, you will need to have more than one revenue stream.

Number 9. LACK OF SOCIAL MEDIA KNOWLEDGE
Social media networks will help you to create an engaging conversation and ultimately build trust between you and your members (or prospective members). Some ideas include; Taking responsibility on what you write, be original and trustworthy, consider your audience, share something valuable...

Number 10. THE CONSTANT CHURN - NOT FOCUSING ON YOUR CLIENTS
One of the biggest fitness headaches is member retention. The easiest way to retain your clients is to offer them something more beyond your training, to increase their perceived value of your services. Ideas on how to address this include; Offer a rewards system, keep in constant contact with your clients/members, organise free events...

If you'd like to view this list in its entirety, Cathy Stacey from Step into Life (VIC) is offering to email you a FREE copy of the 'From Zero to Hero' E-book. Simply send her an email via this link. The E-book also contains some great information about Step into Life, how it began and how the franchise system works.

For more information on the Step into Life franchise opportunities in Victoria, check out their profile here.

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Is your online presence working for you or against you? : 30 Jun 2011

I met with an employer today and when I asked if she used social networking the answer was 'no'! However she then went on to say that when candidates were applying for a job she would search for them on Facebook to get an idea about their personality.

That's worth considering. How public is your Facebook profile? Have you Googled yourself to see what comes up?

Is your online presence working for you or against you?

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Tags : Network

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Unique studio manager role in Prahran : 06 Nov 2011

At the risk of Paul Taylor overkill, coincidentally Acumotum sent through an ad for a Studio Manager.

Apart from working with Paul (Biggest Loser Consultant, presenter of Channel ONE HD's TV series, Body Brain Overhaul and a peer recognised presenter - Network), you'll also be rubbing shoulders with Dominic Dos Remedios (Manager of PT Academy - same building - and former national fitness manager for Fitness First) and a wealth of other accopmplished fitness leaders.

Demonstrated experience in fitness management and sales required.

For more information on this role and to apply, head here.

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Top 5 Tips for Getting a Start in the Fitness Industry : 17 Nov 2011

Following is a few points I recently put together for the Victorian Fitness Academy.

1. Start building a solid network of industry contacts.

The more industry people you have contact with, the greater the number of opportunities that will become available.

If starting your own business (eg. as a Personal Trainer), it's great to learn from people that have achieved what you want to achieve.

When you encounter obstacles in your career/business, your contacts will become a valuable tool for helping you overcome these set-backs.

2. Focus on the areas that are of interest to you.

"If you love what you do, you'll never work a day in your life."

Make the most of your interests and experiences, it's much easier than breaking into a completely new area.

Many of the most successful fitness businesses think 'outside the box' in ways and areas that no one had previously considered.

3. Do every task with enthusiasm, even if only for a short time.

The health and fitness industry is small and word travels fast. Get a reputation for being great!

Even if you dislike a job, do it well while you have to and change as soon as possible.

There are many roles in the industry that may not pay as well as you'd like but provide invaluable learning opportunities. ALL successful fitness industry people I have met have done their time in a lousy job.

4. Show your enthusiasm for ongoing education.

Certificate 4 should be viewed as simply the first step in your fitness accreditation.

Become a voracious reader. Include topics such as business, personal development, industry magazines and relevant blogs. Recommendations from others are a great place to start.

Beyond the additional skills ongoing education can provide, it simply looks great on your CV.

Don't forget, it's all tax deductible.

5. Become familiar with sales.

An ability to sell can make the difference between a good business and a great business.

Many of the larger employers will provide industry leading training. This is a great opportunity to develop skills you can use in any field.

The most successful Personal Trainers I've met were not necessarily the most qualified, but they were all great at sales

Would you add anything to this list? Please use the link below to comment.

Don't forget, if you know of anyone looking for staff please let me know. If we are able to provide a service I'll send you a $20 iTunes voucher to say 'thanks'. 

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Could your Facebook get you fired? : 15 Dec 2011

What we share on social networks, at anytime, can have a significant bearing on our success in getting a job as well as potentially costing us a job we already have!

SmartCompany reported recently that '...more than a quarter of 1,255 recruiters surveyed use social networking sites to screen job candidates and more than half of these admitted to having turned away prospective employees based on something they've seen on Facebook or Twitter.'

A conversation I had with a Personal Training studio owner supports this. They regularly use Facebook to screen applicants and on this basis have turned down candidates that were otherwise in line for a job offer! The type of thing they look for include the posting of discriminatory comments and/or the posting of inappropriate pictures (which in our industry could be a photo of you, on a night out, utterly slaughtered).

When it comes to getting a job, it's not all bad. A third of Australian employers who screen social profiles had hired people based on positive things they had seen online.

Industrial relations lawyer Peter Vitale told SmartCompany that most of the information available on social media profiles was fair go for recruiters. ".. if the material is published and people haven't set their security settings to limit who can see what's on their profiles...it's a perfectly legitimate thing to do,".

This does not mean, however, that you're free to 'cut loose' on your workplace or bosses while your privacy settings are set to maximum!

The internet abounds with people who thought they were making comments in private or made a comment as a joke and found themselves back in the job market.

Allow me to illustrate;

In August this year the Fair Work Australia found that abusive comments about a manager were grounds for dismissal. Even though the comments were posted privately, they were seen by other workers in the company and it was considered a threat to the reputation of the company.

A recent dispute between a hairdressing salon employee and their employer found that, while there was a case for unfair dismissal, the decision was based on the limited reach of the original comment alone.

And there is this epic fail circulating the web...

facie fail

Before I wrap it up there is one other way to get yourself in trouble with social networking; overuse on work time. In May this year Fair Work Australia confirmed that 'proof of excessive use of social media during work hours may constitute a valid reason for termination of employment'.

And it's not just the hassle of finding a new job, it's having to discuss with every employer; 'Why did you leave your last job?'.
 
So remember, when expressing your views online you are doing so to a potentially global audience which is listening 24 hours a day, seven days a week. And, as long as one person has saved your comments, NOTHING can be taken back.


Recognising that employers are making use of social networking as a recruitment tool, use it to your advantage. If you have a passion for health and fitness, natural therapies or nutrition, etc., why not make your social presence reflect this passion (instead of your personal life). A dedicated Facebook page or Twitter profile listed on a CV would help anyone stand out among job applicants.

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Step into Life Camberwell - FOR SALE : 06 Feb 2012

Via Becky McCullock - Administration and Clients Services, HealthyPeople

Run your own established franchise in Camberwell!

Step into Life offers unique outdoor, group, personal training programs which give members variety, motivation and support. As a result, it sees some of the longest membership duration periods, and happy members mean a strong franchise.

Take your drive and passion for the Fitness Industry to the next level by owning your own franchise. This is your opportunity to operate a strong established franchise with the potential for much growth in Camberwell, Victoria.

Established in 1995, Step into Life is making fast tracks with 145 franchises in Australia and 1 in New Zealand. We were also listed in BRW magazine's top 25 fastest growing franchises in Australia!

Step into Life is all about vitality, energy, support, camaraderie, community, determination and fun - not just for members but for franchisees too. It's because of these strong values that Step into Life has grown from its small beginnings to now lead the growing outdoor training revolution!

Other benefits your Camberwell franchisees includes:

  • An established base.
  • Immediate income.
  • Low entry costs.
  • All equipment provided.
  • Full training provided.
  • Part of a well established franchise with over 17 years success
  • Strong support network and ongoing training with other franchisees and State Office.
  • Proven business model for success.
  • A work/ lifestyle balance.

If that sounds like you, and you have the genuine desire to take charge of your destiny by doing something you REALLY enjoy, a Step into Life franchise may be a great fit!

Call Rene Da Silva at Step into Life Camberwell to find out more about this successful inner Melbourne business on on 0413 239 211.

sil images

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Getting Fired - Is this closer than you think? : 18 Oct 2012

Thanks to GESAC in Caulfield South VIC for renewing their Business Membership. If you're in the East of Melbourne and interested in a sales role, contact Layne today. If you're in Nerang QLD, you might be interested in attending the Fenix Fitness open day. Check their Facebook page for more details (hey, while you're there, why not give us a Like). If you're in the market for a new role, let HealthyPeople separate you from the crowd. We can get you in front of all employers in your area. Start here.


Noah Kagan was employer number 30 for Facebook
. When Facebook was listed on the US stock exchange, he would have been $100 million dollars richer. Unfortunately he was fired before this happened.

In his own words, Noah took "more than a year to get over the depression." He now sees that Facebook was right to fire him and has two key insights into employment that are transferable to any industry.

Firstly, he recognises that he was putting himself before the company. He considered himself above the protocols that were introduced as the company expanded. He operated in a way that he thought best rather than confirming with others what was best for the business.

Secondly, he failed to advance his skills to keep step with the business. Noah was great at his job when hired, but companies grow, change, adapt, etc. If you're not adapting and improving your skills, you may find your job outgrows you! If you constantly ask yourself how can I make the company more valuable, you will (almost) never get fired.

If you do get fired from a job, there are three things to keep in mind...

1. It's going to sting you WAY more than the business. It's easy to feel that a company is going to miss your input/style/ideas/direction/whatever, but the reality is, the business will just keep going on with business. More often than not, most businesses get better.

2. EVERYONE is replaceable. You might be pretty flash, but there is guaranteed to be someone better than you ready to take your role to the next level. So set the bar higher. Make the next person in your role work harder!

3. If you know it's time to move on, make the call. When you feel you have outgrown a role, before you become complacent and make the next guy look good (see above), resign. Go out on a high, don't wait for the manager to call you on your failing attitude/work ethic/tardiness/whatever. Step off while your networks are singing your praise, while your successes are current and your confidence is high.

Sometimes circumstances change before we have a chance to act. As Noah discovered, getting fired might come at you from out of the blue. If this happens to you, like it or not, you are at a point where you can either rise or fall. It’s going to be the learning from the experience, rather than the outcome, that really counts.

It's not likely that you (or many other people on the planet) are likely to miss a $100 Million windfall as a result of being fired, but it is likely that the way you leave a job can have a big impact on future opportunities. Your career progression is as much about your supporters as it is about your skills.

Have a great week,

Regards, Dennis Hosking
Check out Noah's article 'Why I got Fired From Facebook' here.

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Why fitness professionals should start blogging : 22 Nov 2012


It's been great to welcome new employers to HealthyPeople, many of which have jumped straight into accessing candidates from our lists. As a result we have already smashed previous records for CV downloads in a month! There is a great vibe around our office at the moment, we are really pleased to providing more opportunities outside of those advertised. If you are a professional interested in new opportunities, we encourage you to get listed (email Becky if you need assistance).


Whether you're self employed or working for others, here are a five reasons why more fitness professionals should join the blogosphere.

1.Your blog becomes like a portfolio
It is not only a way for you to stand out from the crowd, it also says a great deal more than your two-page resume will allow.

The blog can provide images/details of your industry successes, share links to other areas of interest on the web as well as link to your social networking profiles. Very few professionals have created a blog, even fewer have maintained it. It's a chance to stand out form the crowd. I guarantee employers will visit it.

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Personal Training Opportunity at Genesis Rothwell
We are looking for the best of the best to start their
Personal Training business at our club. Client leads
provided with ongoing support. [more]

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2. Blog to control your SEO
The first thing many employers do when they receive your resume is type your name into Google. If you maintain a blog in your own name, over time, this will be the top result. So via a blog, you can have greater control over your SEO (Search Engine Optimisation).

3. Network with industry professionals
You can connect with (or at least gain the attention of) industry professionals by:

  • Reviewing any of their books, reviewing a course, etc.
  • Writing a reactionary/complimentary blog post to something they have written
  • Requesting an opportunity to interview
  • Simply mentioning them in a post with a link.

The opportunities are limited only by your imagination.

4. Blogging shows your determination
Make no mistake, blogging is tough. To be successful requires quality content, frequent posts, and networking clout.

Such a task can only be driven by passion. Only a few blogs reach such a high publicity level that you could consider yourself a minor online celebrity?mine has yet to do so. Check out '1000 True Fans'.

Blogging will be worth your time. Always have an eye out for blog post opportunities. Blogs don't have to be long, some of Seth Godin's blogs are only a paragraph. Remember, you are preparing yourself for a marathon and not a sprint.

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Personal Training Opportunity with Jetts!
We are looking for exceptional Personal Trainers
to run their own professional PT business in both
our MIRANDA and ALEXANDRIA clubs. [more]

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5. Build a reputation before you hit the workplace
Previously, a reputation online was forged largely by “real world” efforts. The year 2012 is different. You should be building your reputation at all times, even before you complete your studies! Your blog can help build your reputation by providing a sense of who you are and demonstrating your knowledge of the industry by providing insights and advice.

Where to start? To create a good looking blog, there are many services available including Blogger, Wordpress and Typepad. For inspiration, check out these great industry examples: Healthy Balance Fitness, Justin Tamsett and Crude Fitness (do you have your own favourite? Please let me know).

Have a great week and start something new.

Regards, Dennis Hosking

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Always prepare for the next job, Free movie tickets, Management jobs w Fitness First : 30 Nov 2012

We're pleased to be offering a range of management roles throughout Australia at the moment. In particular for Fitness First, who have fantastic roles available in VIC, NSW, WA and QLD. The links for each are provided below.

I've got a couple of free movie tickets to give away. If
you live in Melbourne and would like to go to an advanced screening of Tom Cruise's new movie, Jack Reacher, Send me a tweet-worthy paragraph telling me what contribution Mr. Cruise has provided the fitness industry. For example; #littleknownfact The slide into shot (to 'Old Time Rock 'n' Roll') in Risky Business was the inspiration for Slide Reebok! (That one's for the industry old timers). Screening is Wed 12th December at 6.30pm at Melbourne Central.

Enjoy the article...

Now that you’re working, you don’t have to think about anything job-search related until the next time you’re looking. Right? Wrong.

It’s understandable that you don’t want to look at your résumé again for as long as possible, but there are genuine benefits to continuing the work you started. Anything can happen - whether in six months or six years from now - that finds you back in the market place.

Here are some tips to keep yourself up-to-date after getting a job:

Continue to update your résumé: Nothing’s worse than starting a new job search and realising that you haven’t touched your résumé since you got your last job. Adding years’ worth of experience to a résumé is no easy task, so avoid this situation by making periodical updates. Add details about your new role and the responsibilities that go along with it. Continue to update it after major accomplishments, such as getting a promotion or receiving an award or accolade. Obviously, you’ll still need to tweak things once you get serious about a new job search, but you’ll be thankful that you have a head start.

Don’t forget about your online profiles: Take the time to update your profiles on your social networks so your connections know of your whereabouts and to keep you fresh in mind for potential employers. As you update your résumé with new accomplishments, do the same to your profiles.

Update your profile on HealthyPeople: By updating your details on HealthyPeople and adding an updated CV every few months you open the door to being informed of opportunities in the future. Whether you’d consider the job or not, it's better to have the choice.

Save your successes: Got a praising email from a client? Received a glowing performance review? Received some promotion in the media? Save all of these accomplishments so you can add them to your portfolio. That way you avoid having to dig through months’ or years’ worth of emails or files to find things to add to your application or to reference during an interview.

Don’t stop networking: Networking is about more than just getting a job; it’s about building relationships with others in your industry and making valuable career connections. If you don’t need a job, now is a great time to pay it forward. Offer to meet with that son of your friend’s uncle who wants to get into your line of business. Volunteer at that industry event. By helping others without asking for anything in return, they’ll be more willing to help you out when you need them down the road.

For the best chance at career progression, ensure your presence online is kept up to date, that your networks are maintained and that your accomplishments are recorded. We don't always get to choose when we're in the job market but can take some control over the impact this has on us.

For a great book on modern day career building, check out The Start Up of You.

Enjoy your week and don't forget to take 5 minutes to update your CV (and then upload to HealthyPeople).

Regards, Dennis Hosking

This article is a modified version of one that appeared recently on The WorkBuzz blog.

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Boost Your Career Potential With Twitter : 26 Feb 2013

There's a heap of fitness tracking devices in the market at present, like the FitBit, Nike Fuelband, RunKeeper, etc. I saw one today that is an app for the iPhone called 'Moves'. Looks like a pretty cool tool for tracking daily activity - it even guesses what you're doing. If you've used it, tell me what you think.

Getting a job interview these days requires more than just a great resume. There are very few people that don't have some sort of digital footprint, and whatever an employer finds online has to be consistent with the values laid down in your application. If not, doubt arises. All professionals should back up their resume with a solid online profile. Today's article is about doing this easily and effectively with Twitter...


Social media platforms like LinkedIn and more recently Facebook have increasingly become forums for job and candidate searches.

But what about Twitter? Can this be used to your career advantage as well?

The answer is a resounding 'YES'!

Amplify Talent ran a 'TwitterChat' (a twitter discussion using a specific hashtag, eg. #NPRTwitterChat) that collected more than 800 tweets in an hour regarding the use of this micro-blogging platform to advance a career.

Following are key points tailored for those of us in the health and fitness industry.

Finding a Job Using Twitter

  • Follow key people in our industry and participate in conversations that are important to you (I've got some suggestions below).
  • Don’t just retweet what others are saying; create meaningful content. Be a thought leader.
  • Use Twitter as a jumping-off point to your more detailed online profiles ? a personal blog, website or LinkedIn profile, for example.
  • Many companies (especially @HealthyPeople) post jobs as they arise. Following businesses that you'd like to work for is a great way to keep tabs on job openings.
  • Build your network before you need it; engage with people who do what you want to do.
  • Maintain professionalism but don't be afraid to showcase your personality and talk to people about your interests.

---

Personal Trainers - Fitness Matters Jimboomba!
An exciting opportunity for a qualified
Personal Trainer to join our caring, friendly
and hard-working team of WOW fitness
professionals. [more]

 

---

Why Twitter Over Other Social Networks?

  • The lack of barriers to connect with others is a big advantage (follow anyone, no approval required).
  • Twitter’s openness makes it useful for showcasing your talents, personality, style, and interests. Employers can get an idea of who you are, and if you'd be a good fit at their company.
  • It's easier to connect meaningfully with people you don’t already know, which is much more difficult on platforms such as Facebook and LinkedIn.
  • It’s easy and convenient for an employer to reply to your tweet.

How Can You Be an Engaging Candidate on Twitter?

  • First impressions count. Make sure you have a great online description and photo.
  • Don’t just use your Twitter as a means of self-promotion ? be interested in what other people are doing and engage with them.
  • Show what you are passionate about, give recruiters an idea of your personality and interests outside of your career.
  • Share content that is valuable. The more relevant contributions you make, the more others will want to continue to follow you.
  • Employers know that if they hire you, they also inherit your network. So make it attractive. Build a solid network of industry and non-industry people.
  • Interact and respond to the people in your networks. Add value to your community.

---

Experienced Personal Trainer - Fernwood Rosebery
NO RENT - You'll be one of our team, which
includes an hourly rate, superannuation, etc. You must be a team player
with a passion for helping women achieve their goals. [more]

---

So What's the Future of Your Resume The overwhelming opinion of the Twitter Chat was that resumes won’t become obsolete, but candidates' online presence will enhance their resumes. Although we don't think your online presence will replace resumes completely, it is important to have some presence online, you want employers to be able to find you.

Here's some of our favs on Twitter; @HealthyBalanceF, @JTActiveMgmt, @Sports_Greats, @_AndrewMcCallum, @BeginFitnessEdu, @PTontheNet and @CrunchAustralia, just to get you started. Feel free to contact me on @HealthyPeople for any other suggestions.

Have a great week.

Regards,

Dennis Hosking

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9 Essential Truths About Your CV, An Industry Meet, We're now 30,000 strong! : 08 Mar 2013

Does the idea of catching up with fellow industry people appeal to you? We're thinking about hosting an informal gathering of fitness professionals and employers in the not too distant future. If this sounds like some fun and a chance to network, please email and let us know your nearest city and whether you'd prefer a weekday (mid morning) affair or a Friday night social drinks type of thing.

BTW, HealthyPeople hit a milestone this week - more than 30,000 registered professionals. Bec, Becky and I are extraordinarily proud to be a part of what is, without question, Australia's largest, most utilised, fitness industry specific, employment and recruiting service.

We've seen some great applications come through in the last week. While this a positive thing, the downside is that this is, regrettably, more the exception than the rule.We find that applications can often be divided into three categories; (1) The Off-Hand Application - no real effort, no Cover Letter and unlikely to go any further, (2) The Misguided Application - It's more about the applicant than the job, and (3) The considered application - The most desirable but not always the most common. By ensuring that ALL your applications are closer to the third option than the first, you're taking as much control as possible over the job search process.

With this in mind, here are 9 Essential Truths About your CV...


Are you clear on what your CV is for?

The CV is not what gets you the job, it’s what gets you the interview. You do not need to tell the reader your life story, provide highlights that can be elaborated on in the interview, if at all. Keep it concise, keep it relevant, aim for the interview.

Tailor your CV to the reader.
Consider who is going to read it ? what do you need to tell them in relation to this job? There is a common misconception that you do one CV and it works for everything and every job but actually a tailored CV is a much more powerful tool.

---

Fitness Division Coordinator - Genesis Morayfield.
Consider yourself a strong leader, looking for
career development and like to be challenged?
Mentor & grow our Fitness Division! PT experience
essential. [more].

---

Fancy Doesn’t Work
A CV is not a work of art, it needs to be very readable, not very beautiful. So forget your fancy fonts and layouts and go for simple. If you're including a (professional) picture of yourself, make sure that it is a small one, not a large one resized - the latter can turn a polite, few hundred kilobyte CV into a multi-megabyte, bandwidth sucking, monster. 

Make it easy for the employer to like you - use key words.
Do you have the right words in your CV? Employers are often searching for key words when skimming a CV. Have you thought about what words they might be using for each specific role? For a copy of our recommendations, email us.

Where is Your Gold Dust?
Keep in mind that employers and recruiters are busy people and are generally not interested in wading through waffle to find what they're looking for. So structure your CV so that you get the gold dust up top.

Less is more.
The older and more experienced you are, the less information you need about earlier experience. Yes, include your highest academic qualification but unless it is critical to the job you are applying for, earlier jobs and activities deserve no more than a line. If more information on these earlier jobs is required, the employer will ask more questions in the interview.

Heads up; No matter what your age or what you're applying for, no employer is interested in where you went to primary/high school.

---

Opportunities available with Genesis Casuarina!
We are currently seeking PTs who want to run
their own business within our club & an
experienced fitness sales person to take on the
role of Membership Manager. [more]

---

Are You What They Want?
Of course you are! You just need to tailor your CV to suit each opportunity. If the job requires leadership then use your achievements to show that you've lead teams, if the job is about customer service then use your achievements to show how you have delivered beyond expectations. Even if your experience is lacking, highlight times when you have demonstrated the qualities the employer is looking for, if not actual experience.

Targeting Your CV On Your HealthyPeople Profile
Uploading your CV for a HealthyPeople listing presents a challenge ? you can’t necessarily tailor your CV to a particular opportunity. However, you can tailor it to the work you want to do. Again, make the most of key words, keep things concise and get in the hard facts, your qualifications, experience and the achievements! Provide a launching point for conversations with an employer.

Continue to Test and Measure.
If you didn't get the job you were hoping for, do what you can to find out what the employer thought of your CV. IMPORTANT: You must be open to criticism for this to be of any benefit. That is, this is no time for you to justify/explain/rebut/plead or otherwise. Take it on the chin, whether or not you agree with it, learn from it and move on to the next opportunity.

I wish you all the best with your applications. Remember, let us know if an industry specific catch up sounds like some fun.

Have a great week.

Kind regards,

Dennis Hosking

This article was inspired by this one by Mary Hope

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Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013

The HealthyPeople Industry Catch Up is ON! Last week we raised the question of an industry catch up and there was a solid response for a Friday afternoon event. As the majority were from Melbourne, that's where we'll have the first one. So lock in the date - 12th April, from 4pm to 6.30pm. Venue will be one of three under consideration - all in the Fitzroy area. Will confirm in the following week. This will be a great opportunity to chew the fat with fellow industry peeps, as well as meet up with a few employers. So, professionals, bring a CV; employers, bring a card. If you haven't indicated your interest, contact Becky today. Special invites will be emailed to those on the list.

I asked Pete Gleeson (Regional Fitness Director for Goodlife) if he had any tips for new Personal Trainers. He handed me this gem;

"Do it for the right reasons! The greatest skill-set you can have as a Personal Trainer is passion and desire. When starting out, if you’re scared of the words “running your own business”, simply replace it with “taking care of your own clients”. Your passion to help people improve their lives will shine through more than anything - if it’s there! Your desire to satisfy your chosen profession will arrive - if it’s there! Don’t let your thirst for money and saving a buck, today, get in the way of brilliance, tomorrow.

Leap… and the net will appear!"

If you're interested in opportunities with Goodlife in Victoria, you can approach the relevant Fitness Division Coordinator directly via their employer profiles.

We see a lot of applications and jobs posted (outside of HealthyPeople) with avoidable grammatical errors. Many CVs do not appear to have been proof read - we once saw a job ad with no less than three variations on the word 'consultant'.

It's time to get things back on track...



Recently an online dating website Match.com released the results of their study
into what singles look for in potential dating partners. While the results weren’t surprising the prioritization was. Number one on the list ? nice teeth. Number two ? good grammar. Which makes sense. A first date is an introduction to what could possibly be a long-term relationship. And who wants to spend the next several years of their life with someone who sounds uneducated…or apparently has bad teeth?

It’s not hard to make the analogy to a job interview. Again, we’re talking about an introduction that could potentially lead to a long term relationship - between an employer and employee. Granted, nice teeth will probably not get you the job (although appearance does play a part). Grammar skills, both spoken and written, on the other hand, are essential!

---

Opportunities available with Genesis Morayfield!
We're currently looking for passionate fitness
professionals to join the team! positions include;
Membership Consultant, Group Fitness Instructor,
PTs and an FDC. [more].

---

Poor grammar may be a result of cultural influences, educational background or a simple lack of awareness. Whatever the cause, in the professional environment, learn the difference between good and bad grammar, and know when to use it.

Most of the time, a candidate’s resume is the first contact he or she has with an employer. I cannot overstate the importance of spelling and grammar in your job application. A trait often highlighted in applications is “detail-oriented.” What better way to prove this than with an application free of errors that reads well?

Good grammar goes a long way in the health and fitness industry.

While the emphasis placed on good grammar by employers may vary, there is no doubt that the leading providers in our industry hold it in high esteem. After all, good grammar facilitates effective communication across a broad range of people. In our service based industry effective communication means $$$$;

  • Every role in any fitness business is selling something (or contributing to the sale). Whether it's a membership, a PT session, a massage or a class, whatever, professional communication, that is, good grammar, facilitates the sale.
  • The way we answer the phone sets the tone for the business and can determine whether a potential client stops by for a closer look.
  • Being able to meaningfully connect with clients of all ages provides greater opporutnity to earn (especially as a Trainer).
  • Are you writing programs, notices or newsletters? The structure of the simplest communication can speak volumes for any facility.

---

Fitness Centre Manager - CHM (Healthstream)
Experienced fitness professional
needed to manage a corporate facility operating under our prestigious
‘Healthstream’ brand. Gym management experience a MUST. [more]

---

So before you ask a potential employer to consider you for a place on their team, make sure you know the difference between, for example, 'they’re,' 'their,' and “there." For a refresher, there's a great info-graphic here.

When you come across the perfect opportunity - whether it's a new job or a chance to pitch to new clients, don’t eliminate yourself because of something as easily managed as grammar.

I wish you all the best with your applications. Remember, 12th of April for our first ever get-together..
Have a great week.

Kind regards,

Dennis Hosking

This article was inspired by this one by John Feldman

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Don't Blow your Chances Before the Interview, A FILEX Tip, Business Panel Alert : 01 Apr 2013

There can't be too many industries that foster the type of passion I see in leaders in the fitness industry. I was reminded of this when meeting with Michelle Devereux, lecturer at NMIT just yesterday. We'd never met before but we ended up talking shop for 30 minutes (easily) before we even touched on the reason for my visit. Her enthusiasm for making the world a fitter place is infectious. If you're heading to FILEX in April, do check out Michelle's lecture on 'Duty of care: exercise bulimia and body dysmorphia' (Sunday morning). 

Speaking of presentations, here's some exciting news, Natasha Holmes of Advance Fitness Marketing, Carl Ziebell of Adrenalin Health and myself are slated for a panel discussion on 'The Three R's in Fitness: Recruitment, Reach and Revenue' as part of the Small Business Festival in Victoria. Session will be on a Friday afternoon in August at Fed Square. It'll be an interesting and entertaining session for small and large businesses, so get on board. If you'd like to be sent more details, email me.

Don't wait until August to rub shoulders with industry peeps - have you got your RSVP to Becky for our 'touchbase' networking afternoon on Friday 12th April? Call me Big Kev, because I'm excited.

Have yourself a safe and happy Easter break.
Enjoy today's article...


Too many candidates risk setting the wrong tone, or even blowing their chances at a job altogether, before the interview has even started (or been offered).

It should be no surprise that the way you respond to initial inquiries from an employer can set the tone and influence impressions before you've had a chance to meet.

Are you potentially sabotaging your interview before it starts? If any of these points sound familiar, you may now know why you didn't get the job:

You didn't follow instructions.
Many job ads request specific information or actions to be completed as part of the application process. Are you paying attention to these cues? If not, it's likely you've already told the employer you can't follow instructions and you're not attentive to details, no matter what you claim on your resume.

---

Group Fitness Instructor - Genesis Morayfield!
We're on the look out for an experienced Group
Fitness Instructor with Les Mills Training. You'll
have a dynamic personality with excellent
interpersonal skills. [more]

---

You're slow to respond.
If you include an email address on your resume, employers assume it is a good way to reach you. If you don't typically monitor your email inbox, and you end up responding to an invitation to an interview a week after you received it, the employer probably figured you were not interested and moved on to other candidates. If email is not a part of your typical daily routine, when you're in job search mode, keep an eye on your messages at least once a day.

You're enthusiasm is underwhelming.
When an employer calls to schedule a time to meet, any suggestion that you are anything but enthusiastic, while it may not cancel your chances entirely, can set a tone you'll need to overcome when you meet in person. Even if you think there is another job in the bag, give every application 100%. You don't want to find out too late that the job you were only half interested in turns out to be the perfect opportunity. You can't go back and change your approach.


You use bad judgment about when to answer your phone
.
We all have mobile phones, but that doesn't mean we need to answer them every time they ring. When you're in job search mode, if an unfamiliar number pops up on your phone when you're at work, out with friends or in a loud environment, don't answer it. If it's an employer trying to ask you some questions or an assistant calling to schedule an interview, you won't be able to respond professionally. It's better to let it go to voice mail and respond at the earliest opportunity you have to be in a quiet place, have your 'game face' on, can take out your diary and/or take some key notes.

Before running my own business I was caught out by bad judgement. It's hard to give a good account of yourself over the phone when you're in amongst the directors!

NOTE: Double check your voicemail is as professional as it should be.

---

Child Care Trainer/Assessor - VFA Learning (Geelong / Ballarat)
We're currently seeking a passionate, sessional
Trainer/Assessor to deliver quality education & grow
the Children Services arm of our business here in
Geelong & Ballarat. [more]

---

You over share.
You've been waiting forever to hear from this employer, and you're so nervous when they ask to schedule an interview, you can't stop talking. It may be charming if you express excitement about the opportunity to interview, but you'll start to lose points quickly by over-sharing. If you want the job, keep it professional and don't offer any opinions about the process, for example. In fact, opinions on anything are best left out all together. Even if your asked for one.

Don't schedule anything before you consult your calendar.
Having to call a potential employer back to try to reschedule because you made a mistake with your availability is not a great look. Confirm dates and do what you can to get things right the first time.

I'm still getting caught out on 'next' Thusday, for example - Am I the only one that thinks this refers to the next occurrence of Thursday? What do you mean 'this' Thursday vs 'next' Thursday? And yes Ryan, I was ready for the meeting today!

First impressions last?make sure your target employer's first impressions of you are positive so you won't have any ground to make up when you actually interview for the job.

Have a great week and don't forget to RSVP for touchbase.

Kind regards,

Dennis Hosking

This article was inspired by this one.

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Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013

Genuine reward for commitment is on offer at the NEW Gold's Gym in Parramatta (NSW). They're looking for an experienced Membership Sales person and will increase the base salary by almost 50% after 12 months and then again after two years! On top of that, you're the only consultant they have at present, so there is no competition for leads. And when they do hire the next person, you become the manager! Get your application in here.

Full time PT roles are rare, so it's noteworthy when one comes up - Check out the opportunity for two full time Personal Trainers, one in Cheltenham,VIC and the other in Ivanhoe, VIC.

Pssst... I've been given word that a large group of clubs are about to do a huge a push for Personal Training. There is going to be some industry leading initial and ongoing training provided and all roles will be employed rather than rental positions. There could be as many as 30 - 40 jobs come up soon in Melbourne and Sydney - including in regional areas. Get your profile updated on HealthyPeople because they'll be tapping into our lists very soon.

Are you, or your manager, about to advertise for staff? Don't forget to check out our 'Multi Ad May' offer. Save $100 on two standard ads posted at the same time! Click on the banner below for details.

Enjoy today's article...


You'd think it would be easy to get a job if you are qualified
, or even overqualified, for an opportunity. Unfortunately, this is not always the case. We've seen a number of examples where a candidate with extensive experience as a club or studio owner, or has had extensive management experience overseas, has suddenly found themselves struggling to get a lesser role in another facility. Such a situation can obviously be tough on morale. The truth is, many employers won’t consider a candidate with too many qualifications or greater than anticipated experience.

On the face of it, it seems crazy, but here are a few reasons why..,

  • They worry the candidate will be “too expensive.”
  • Employers assume (often correctly) that the overqualified applicant will leave at the first chance to land a better opportunity.
  • Hiring managers may be concerned an overqualified candidate would become easily disgruntled and unhappy in the job.
  • Hiring managers may also feel somewhat threatened by a candidate more qualified and experienced than they are.

---

Two Permanent Full Time Personal Trainers needed!
Unique opportunities exist at Core Principle's
award winning Ivanhoe & Cheltenham PT Studios
for exceptional Trainers looking to build a career in the fitness industry.
[more]

---

How can overqualified job seekers address these concerns?

First and foremost, TAILOR YOUR CV
As with any job application, your application needs to reflect the role. There is no value in sending a couple of pages outlining your success as a national manager when the role calls for a focus on customer interaction and working as part of a team.

Use your networks
The best way to move into any role is to network with people who work in the businesses where you’d like to land a job. If you can convince new contacts that you’re ideal for the role, they may be willing to refer you for a position. And it's no secret that referrals are much more successful at landing job interviews than simply applying for jobs online.

---

Membership Consultant - Gold's Gym Parramatta
We're looking for an experienced Membership Sales
professional to become the cornerstone of our sales team.
Full training is provided by an international industry expert.
Experience required. [more]

---

Address the salary issue.
Maybe there’s a good reason you’re applying for jobs similar to what you did 5 or 10 years ago. If you’re purposefully ramping down your responsibilities, make a point of explaining that to the hiring manager. If asked for a salary requirement, make sure to provide a salary range appropriate to the job. On your cover letter and in conversations with hiring managers and networking contacts, explain why, at this stage of your career, your focus is on things more important than a high salary. Identify positives, such as work-life balance (if appropriate) or the opportunity to work for a group with a good reputation or an opportunity to enjoy a role with less responsibility.

Give good reasons for wanting the job that don’t make you sound desperate for a paycheck.

Make a time commitment.
When you have a chance to speak to someone about the opportunity, make it clear that you plan to stay in the job for a certain amount of time. If you are committed to this type of job, make it clear that the opportunity is a destination, not a jumping off point for you.

Make a convincing case for why the job is a good match.
It’s always up to the candidate to make a case for why he or she is a good fit, but it’s even more important for overqualified workers. Study the job description and be able to point out exactly why you’re a good person for the job. Make a convincing case that this job, at this stage of your career, is exactly what you want to do.

A big shout out to the students at NMIT that had me in for a chat in the last week. Thank you to Michelle Devereux for setting it up - Always a pleasure.

Have a great week.

Kind regards,

Dennis Hosking


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Run your own established Step into Life franchise in Oakleigh! : 10 Jul 2013

Run your own established franchise in Oakleigh!

Step into Life offers unique outdoor, group, personal training programs which give members variety, motivation and support. As a result, it sees some of the longest membership duration periods, and happy members mean a strong franchise.

Take your drive and passion for the Fitness Industry to the next level by owning your own franchise. This is your opportunity to operate a strong established franchise with the potential for much growth in Oakleigh, Victoria.

Established in 1995, Step into Life is making fast tracks with 145 franchises in Australia and 1 in New Zealand. We were also listed in BRW magazine's top 25 fastest growing franchises in Australia!

Step into Life is all about vitality, energy, support, camaraderie, community, determination and fun - not just for members but for franchisees too. It's because of these strong values that Step into Life has grown from its small beginnings to now lead the growing outdoor training revolution!

Other benefits your Oakleigh franchise includes:

  • An established base
  • Immediate income
  • Low entry costs
  • All equipment provided
  • Established business relationships with council and other sporting club tenants
  • Part of a well established franchise with over 17 years success
  • Strong support network and ongoing training with other franchisees and State Office
  • Proven business model for success
  • A work/lifestyle balance

Step into Life Oakleigh is located at Princes Hwy Reserve, Oakleigh East - a prime location on one of Melbourne’s busiest roads - Dandenong Road.

If that sounds like you, and you have the genuine desire to take charge of your destiny by doing something you REALLY enjoy, a Step into Life franchise may be a great fit!

Call the owner/manager at Step into Life Oakleigh to find out more about this successful business opportunity on 0458 555 188.


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Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015

PT

Back in November 2013 we posted this article to our newsletter subscribers. It had a great response and the information is as relevant as ever. So here it is again for our new blog…

To help lift the fog surrounding the different Personal Training opportunities, I asked Michael Grogan, [formally] FD at Goodlife Fitzroy, for his input. Michael has worked under both an employed and franchise Personal Training model, so is well placed to provide some advice.

Keep in mind that these scenarios, while the most common, are not indicative of every situation. The relative pros and cons of any role as they relate to you specifically should be taken into account.

Over to you Michael…

I’ve provided what I see as the main differences below. In the interests of full disclosure, at Goodlife, our Trainers work under a Licensee model, which has been successful for both the clubs and our Trainers. While this might influence my opinions, in the very least, the information below should provide food for thought for anyone looking to become a Personal Trainer.

EMPLOYED MODEL

The big attraction with the employee model is the security of being paid directly as an employee of the gym. In some cases the employer will provide the clients ? meaning no ability to sell required of the Trainer. Not surprisingly, this is often the first preference for new Trainers. The reality though, is that very few clubs and studios are still using an employed model.

Among those that are, the majority employ Personal Trainers as ‘casual’ workers. Very few Trainers are employed as part time staff and even less, if any, are employed under a ‘full time’ arrangement.

In these situation, the hourly rate paid by the client to the gym is substantially more than what the Trainer receives for training the client for that session; in most circumstances it is a 50/50 or 60/40 split between the gym and Trainer. For example, while the client may pay $75 for a 60min session, the Trainer can expect no more than $30-35 for that session.

If conducting a limited number of Personal Training sessions each week, this can be a beneficial arrangement. If, however, your desire is to make Personal Training your main source of income, an employed arrangement may be restricting your earning capacity ? for every dollar generated, half goes to the facility.

Case Study:

At 15 sessions per week ($75/60 mins ? Trainer receives $35), Facility retains $600, Trainer takes home $525,

Benefits: Some security, no financial obligation
Considerations: The more sessions you perform, the less beneficial the arrangement.

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IBO / LICENSEE / FRANCHISEE / RENTAL MODEL

The main draw card with this Personal Training model is that the fee paid by the client for a session goes directly to the trainer; therefore a 60 minute session at $75p/h is going directly to the trainer. The harder a Trainer works (the more sessions they do) the greater their income.

On average, Trainers will cover their weekly rental fee in their first 3-5 sessions. After that, every session fee goes straight to them.

While not all rental models require a start up fee, many do. This may be unexpected for those looking for a Personal Training ‘job’, but it’s worth considering the benefits;

  • Considerable and structured business training: You learn skills required to operate your own successful business, skills that stay with you for life.
  • Access to a large membership base: Usually rental Trainers work in large commercial gym’s like Goodlife; providing access to a wide range of members of all shapes, sizes and goals. This is an opportunity for you to create your own niche, rather than working within someone else’s niche.
  • Dedicated and ongoing support from a division manager whose focus is to ensure all Personal Trainers are as successful as they can be.
  • Established and proven systems for lead generation: For example, at Goodlife we run Kickstart and 12 week challenges that are designed to generate leads for Trainers.

This sort of model is not for everyone though. In most cases it does require an initial investment and a minimum commitment period. So those unsure about whether a career in Personal Training is for them may be advised to consider other options.

Case study:

At 15 sessions per week ($75/60 mins), Facility rental no more than $300. Trainer takes home at least $825.

Benefits: Business training and support, All fees go directly to the Trainer, rent is same regardless of income.
Considerations: Contract periods. Rent is the same regardless of income. Start up fee.

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GO IT ALONE MODEL

The real appeal here is complete control over all elements, no fee sharing and very low entry costs.

This situation really is the ultimate learning environment and can be the most rewarding but does come with it’s own considerations.

You need to come to terms with all facets of business such as marketing, bookkeeping, financial statements / projections, client generation, client retention, securing a facility/permit, OH&S, etc.

With no immediate support from management, no coaching or assistance with lead generation, this can be a challenging way to get started. Obviously a business mentor can make the difference (check Create PT Wealth) but while worth every cent, it needs to be factored in as an additional cost.

While most Personal Training businesses begin this way, the number that succeed beyond their first year is only a small proportion of those that start.

If you feel you have an extensive network to draw upon (or a great business mentor) and are confident with your abilities both as a Personal Trainer and in business this may be the best option for you.

Case study:

At 15 sessions per week ($75/60 mins), Facility/park payment ~ depends*. Trainer potentially takes home $1,125.

Benefits: Complete control, All fees go directly to the Trainer.
Considerations: Need to source/purchase equipment/facilities. No immediate support. Need to develop own systems and processes. Marketing challenges. Staff? Business set up. Etc.

*For example, if you’re running 6 bootcamp sessions with 10 participants in Melbourne parks, you’re likely to be paying close to $6,500 per year in permit fees.

Thank you Michael. 

Historically speaking, Personal Training has always been something professionals did independently. It was only in recent history (thanks largely to Rowena and Kerry McEvoy and their SPT program) that Personal Trainers became a part of employed staff. A trend that has died out because managing employed Personal Trainers is, to be frank, like herding cats!

If you have any questions, you’re welcome to send them through or add to the comments for this blog item.

Regards,

Dennis Hosking,

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