Blogs 

» Are you interested in management roles? : 06 Nov 2009 - 3 Comments
» Our new Keyword search makes things even easier : 21 May 2010
» Supercharge your CV... : 08 Jun 2010 - 1 Comments
» Genesis are blasting into NSW with three new clubs set to open in August. : 12 Jul 2010
» How do you feel about managing a club in Cairns? : 12 Jul 2010 - 2 Comments
» Recent movemements at the top end of (Melbourne) town : 02 Aug 2010
» Want to move up to Club Manager? Want to move up to FNQ? : 31 Aug 2010
» Recent career progression opportunities for industry people : 03 Dec 2010
» An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011
» Executive level roles don't come up often, here's two. : 08 Mar 2011
» 10 common mistakes in running a fitness business : 19 Mar 2011
» How would a person get into the fitness industry with no qualifications? : 23 May 2011
» Unique studio manager role in Prahran : 06 Nov 2011
» An interview with Sonny Pearce on working in Corporate Health [video] : 21 Dec 2011
» An interview with Daniel Wilson about Healthy Returns : 05 Apr 2012
» 7 THINGS TO AVOID if you want the job interview... : 06 May 2012
» Always prepare for the next job, Free movie tickets, Management jobs w Fitness First : 30 Nov 2012
» Top 10 Things To Mention In an Interview, Our Record Month... : 27 Jan 2013
» Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013
» Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013
» Club Manager candidates for Melbourne's East [we're unofficially looking] : 14 Jan 2014 - 2 Comments
» Unique owner / manager opportunity with CHM in Melbourne South : 01 May 2014
» Experienced Club Manager needed - Fernwood Ferntree Gully : 06 Jun 2014
» Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015


Are you interested in management roles? : 06 Nov 2009

Employers are frequently asking me to 'head hunt' candidates for available management roles.

In these situations I source all candidates from our database of registered professionals. In particular, I rely on the details you provide in the 'About me' section of our registration process. This tells me where you want to work, your main qualifications, your experience and your desired roles.

If you are interested in being approached about some brilliant management roles, remember to update your details on our system.

As ever, please contact me if you have any questions.

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Tags : management

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Our new Keyword search makes things even easier : 21 May 2010

Our intention is to make finding your next and best industry opportunity easier. To this end, our latest feature is one of our BEST YET! From our home page you can now search our entire database for opportunities that suit you based on a keyword which also includes suburbs and employer names. Click on the 'Keyword search' link on our home page, start typing in a word and the system will provide relevant matches. You select the most appropriate one and VIOLA! Any relevant jobs, employer profiles or business/franchise opportunities will be listed.

Furthermore, if you happen to select a suburb and we have more opportunities within 5km of your selection, a 'See also' feature will appear, letting you know there are other opportunities that may be of interest. Any feedback on this new feature is welcome (either email me or add a comment to this blog).

Throughout 2010 there has been a big increase in the number of employers accessing our lists of candidates. If you are looking for the next step in your career, moving to a new state or ready for the next management role that becomes available, get your details on HealthyPeople. When listed, we send an email to all employers in the locations nominated by you. You can block employers and you will receive an email with contact details if anyone downloads your CV. Even if you are not interested in being listed, provided us with the relevant details and uploaded a CV so that I can reach you if something awesome comes up (read: head-hunt you for management roles!).

Email notifications about our blog or listed jobs: If the blog bores you (as if!), or the job notifications are a little frequent, please log in to HealthyPeople and head to the 'Update registration' page and make the required email notification changes. Forgotten your login details? Use the 'Forgotten your password' link to have all the relevant details emailed to you. If you have any trouble, please send me an email.

I'm curious as to what people think of Twitter as a tool for industry professionals. Select the comments link in the blog to provide your opinion.

Late news;

  • Massive $50K base plus uncapped commission for a Senior Membership Consultant with Genesis in Maidstone VIC. Details.
  • Club Manager role in Mitcham with Fernwood Women's Health Club. Hit membership targets and earn up to $84K per annum. Details.

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Supercharge your CV... : 08 Jun 2010

It shouldn't surprise anyone to learn that the ability to sell is directly related to your success as a fitness professional. Further to this, employers actively search for those candidates with sales-ability.

Here's a chance to pump up your value.

This Friday (June 11) Advance Fitness Marketing are running a 'Sales Essentials' workshop in Richmond VIC. This session will include information about how to generate leads and convert them, all based on the Advance sales system - currently used to sell over 12,000 gym memberships per year.

The session will run from 9:30am to 2:30pm and includes a light lunch. The advertised session fee is $299 per person HOWEVER they've told me I can offer a 'two for one' deal for professionals registered with HealthyPeople (I share an office with them).

Sessions will be run by Clayton Sinclair (founder of Advance) and will be suitable for all levels, from front desk staff, personal trainers, sales staff and management. The session is an intimate (boardroom style) interactive session.

If interested, you'll need to respond by midday tomorrow (June 9 - sorry for the late notice). Places are limited. Call Gabby on 9276 1111 to book. Don't forget to mention HealthyPeople to get the 'two for one' deal.

I'm a big fan of their work and feedback from previous sessions has been very good.

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Genesis are blasting into NSW with three new clubs set to open in August. : 12 Jul 2010

Genesis Fitness are a combination of company owned and franchised facilities. They've experienced fantastic growth (in Melbourne in particular) over the last few years. As a recruiter I have witnessed many employees move through the ranks into management roles with some candidates actually becoming an owner (or part owner) of their own Genesis facility.

Here's an opportunity to join this leading health and fitness group as they move into the NSW market.

Club management, Sales Management, Personal Training and Membership sales roles available.


To find out more about opportunities that may suit you, check out the following links:

Club Managers, Sales Managers, Personal Trainers, Membership Sales

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How do you feel about managing a club in Cairns? : 12 Jul 2010

Genesis Cairns are looking for an experienced Membership Consultant with Management experience who's prepared to head up north and take on a fantastic opportunity. After all, 'the city's proximity to the Great Barrier Reef, the Wet Tropics of Queensland and the Atherton Tableland makes it a popular destination.'

If you're interested in a sea change, check out the ad here. Prue would love to hear from you.

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Recent movemements at the top end of (Melbourne) town : 02 Aug 2010

Congratulations to Belinda Amis on taking over the Management of the fantastic new Genesis Port Melbourne facility.

Her departure from the role of State Operations Manager (Victoria) for Goodlife Health Clubs created an opening that was filled by Chris Kemp (congratulations again), who had recently resigned from a regional role with Fitness First.

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Want to move up to Club Manager? Want to move up to FNQ? : 31 Aug 2010

Do you have 12 months Membership Sales experience?

Have you got some management experience to back it up?

Are you interested in moving into a Club Management role?

How does a sea change in Far North Queensland sound?

Genesis Cairns is recruiting a Group Club Manager (you'll be overseeing two clubs). Club Management experience is not essential but you must have some demonstrated management exprience and at least 12 months experience in Membership Sales.

You can view the full ad here.

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Recent career progression opportunities for industry people : 03 Dec 2010

Career progression opportunities in the industry are not always obvious, so here's a few to consider:

An opportunity for experienced Personal Trainers...

Head Trainer / Manager opportunity with Step into Life in Hawthorn VIC.
Duncan (owner) is looking for an enthusiastic and committed Trainer to take over the running of this business. In return you have the opportunity to enjoy a generous base rate and the chance to share in the profits.

Do you have any PT/GEx/Duty management experience?

Dandenong Oasis (VIC) are looking for a Health and Wellness Coordinator. This would suit someone currently performing PT/GEX management roles. This is a great opportunity for full time hours with no commission based earnings.

If you have Sales or Sales Management experience...

Fenix Fitness in Chelsea Heights (VIC) have Club Manager role available. While there may be some fresh challanges, it is a relatively short step from Sales Management to Club Manager. You'll have regional support and division managers to ensure your transition is a success.

Cluster Manager role with Cardiotech. Ok, these guys are more retail than industry but they are looking for an experienced sales person with a health/fitness background to help sell their high quality home fitness equipment. The big deal here is a base unheard of in our industry; $65,000! Add Super and incentives and you can expect to walk away with $100K+!

Are you unqualified and looking for an industry break?

MBS Health and Fitness in Kalamunda (WA) have a place for a Client Liason Manager. A good opportunity to exercise your personable nature and get yourself a place in the health and fitness industry.

Other great areas to look for roles that do not require fitness qualifications are in the Reception/Admin/Childcare and Sales/Marketing job categories in your state.

Don't forget another great way to land your next role is by promoting yourself to employers via your HealthyPeople listing.

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An interview with Jodie Arnot from Healthy Balance Fitness : 13 Feb 2011

Jodie Arnot is the Director of Healthy Balance Fitness, a successful fitness business that has been providing boxing, boot camp and running programs in Melbourne since 1998.

In 2010 the success of Healthy Balance Fitness was recognised by Fitness Australia when it was awarded the 'Winner - Victorian Fitness Business (under 2000 members)'.

I'm grateful to Jodie for agreeing to answer some detailed questions about the industry and on running a successful fitness business. I hope you'll enjoy this look into the background and operations of an industry leader.


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On your professional career

What people (in particular industry people) have influenced you over the course of your 12 years in health and fitness and how?

There are so many fitness professionals and fitness business owners who inspire and influence me every day. Following are two main influencers:

Lisa Westlake was the first inspiration for me when I was studying fitness. I would drive 25 minutes to participate in her classes! She gave me plenty of time after class offering advice and encouragement regarding my study and my future career in fitness. With Lisa's help I landed my first job in fitness which quickly lead to moving into a management position. (I recommend approaching people you admire and trust. You may be surprised how willing people are to share their time and advice.)

Amanda Hall, relationship manager at Fitness Australia, has influenced, inspired and supported me more than I could express. Amanda and I worked alongside each other as self-employed personal trainers (many moons ago!), then set up Healthy Balance Fitness in partnership originally. Even though Amanda moved on from HBF, she still offers invaluable advice and support. I respect her passion, dedication and integrity. I recommend fitness businesses to seriously consider a business registration with Fitness Australia if you haven't already. Amanda will dazzle you!

I have also been influenced by a network of family and friends who pitch in whenever they can and provide a 'non-industry' perspective.

If you could break your career (or business development) into phases, what would they be and what influences were involved?

Learning - I took on many roles in many companies to learn as much as possible from a wide range of people
Building - I practiced all the skills I'd learned, consolidating and building confidence in myself and in the eyes of others
Defining - I finally determined what my particular skills and talents are and how I'd put them into place in this industry
Consolidating - I built and grew HBF to a profitable, successful entity
Sharing - Along with making HBF more and more of a success, I'm now focusing on assisting other fitness professionals, the community, charity. My focus is wider than just my bottom line.

Emulating successful people is the best way to move toward success yourself. What three things about you would be worth emulating?

Ethics, Resourcefulness, Compassion.

To me these qualities stand a person in good stead, not only in business but in a successful and happy life.

Thomas Watson (founder of IBM) says the secret of success is to "double your rate of failure". Is there any failure you've experienced in the process of building your business that you would share with others?

I suffered physical and emotional burnout twice in my career when I wasn't paying attention to my own work life balance. I almost quit the industry twice, and am so glad I didn't! It has been a tough learning process, but I am now very conscious of managing stress, anxiety, physical energy levels, and scheduling downtime.

Running a fitness business can be a draining and challenging career but a very rewarding one if managed well.

What professional affiliations, subscriptions or registrations do you and/or your business have?

  • Fitness Australia individual and business registration
  • Australian Fitness Network membership
  • PT on the Net subscription
  • HealthyPeople Membership
  • Sourcebottle subscription
  • UltraFit subscription
  • Runners World subscription

On training your clients

Training systems and recommendations have changed a lot over the last decade. How do you keep yourself informed?

Networking with other fitness professionals, professional development courses online and face to face, online resources, magazines/ journals and social media.

What is your favourite tool(s) of the trade (can be a piece of training equipment, administrative tool, software, etc.)?

  • Boxing gloves & pads, circuit timer (often found in my handbag!), marker cones, medicine balls.
  • My iPhone
  • My sneakers!

What should be the Golden Rule for all group fitness instructors?

Words to summarise the perfect class: safe, effective, inclusive, varied, fun, well planned.

On hiring staff

How many staff do you have working for you now and are they all Fitness training staff? Do you outsource any other roles (bookkeeping, PA, etc.)?

Currently we have 7 staff to instruct our classes. HBF has an accountant, but so far I've been responsible for all admin, book keeping and every other role. This will be changing in the near future as we get bigger and even more busy.

Do require any ongoing studies or professional development of your staff? Do you provide this?

Yes, to stay registered all fitness professionals must acquire CECs or PDPs every two years. We offer our staff professional development as a part of our team meetings. Some of our past development has included: class ideas, workshops with a physio, boxing course, Asthma first aid certificate, workouts with other fitness companies, advanced boot camp instruction course.

Can you describe your perfect candidate?

  • Cert IV in Fitness or above
  • First Aid Level 2
  • Insured & Registered
  • Has own car
  • Lives central to our classes

Preferred experience and confidence in leading groups, particularly boxing and boot camp/circuits

  • Excellent communication and interpersonal skills
  • Well presented and professional
  • Reliability & stable work history
  • Enthusiasm and passion
  • Warm and approachable nature
  • Resourcefulness and initiative
  • Honesty and integrity

You mentioned to me that you once had a candidate answer their mobile phone in an interview (unbelievable!). Do you have any other recruiting nightmares to share?

Unsuccessful candidates have made the following mistakes in their interviews:

  • Answered their phone during our interview
  • Arrived late, rescheduled at the last minute, or didn't arrive at all!
  • Did not turn up to agreed induction/training session
  • Criticised their past or present employer or colleagues
  • Wore very revealing clothing
  • Chewed gum

On Social Networking

You are a regular contributor to Twitter. Is this a 'nice to have' or a 'need to have' in your business? What benefit does it provide?

Twitter is still in its infancy for the fitness industry. It is viewed as 'nice to have', but I feel it won't be long before it's a 'need to have'. Jump on board early, separate yourself from other fitness professionals/businesses! I have seen fitness jobs advertised via Twitter, been kept up to date on immediate news in the industry , have found useful links to research and events, have met other fitness professionals and business owners and established networks for advice and support. The networking benefits are amazing. I used to be very sceptical of Twitter's benefits until I actually tried it out for myself. If I was a new fitness trainer starting out in the industry I would get on Twitter and follow all the business owners and experienced trainers. Build your network and your future!

What sort of information do you think should and should not be included on your tweets?

I think it is important to be yourself, be chatty, interact with others and not just broadcast your ads or links. Reply, discuss, retweet, and really engage with people. Allow people to get to know you, but decide on clear guidelines or social media policy. A good rule of thumb is to only tweet about things you are comfortable with your clients, colleagues and boss reading. Michael Halligan from Engage Marketing once observed that his biggest response on Twitter was gained when he openly tweeted thoughts related to his daily life not his business. Be real and people will relate to you, respect you and hopefully do business with you.

Healthy Balance Fitness has a Facebook page. If directing clients towards more information on your service, do you prefer to direct them to your website or your Facebook page? What is the reason for this preference?

We direct clients initially to our website, but after they've enquired we also ask them to visit our Facebook page and follow us on Twitter. Our website provides more information about the type of classes, our staff, timetable, and our blog which is a health and fitness resource for anyone (not just our clients).

On work/life balance

The movie 'Fight Club' had a great quote, "The things you own end up owning you". What measures do you take to stop your business owning you?

One of my favourite films! Delegation, scheduling regular time off, pursuing non-fitness industry related activities too, giving yourself guidelines to prevent working all day every day. There are no 'medals' for being the busiest and most stressed person around. I've stopped seeing long hours as a badge of honour and started to enjoy a balanced life and a successful business. It is possible!

And finally, what does 2011 have in store for Jodie Arnot and Healthy Balance Fitness?

Just some of the goals on my list for 2011:

  • Some new professional development sessions with our fabulous team
  • More charity and community work
  • A new website
  • Writing guest blog posts and articles for journals
  • Business mentoring - to brush up on my skills and learn some new tricks

And a plenty more that I'll keep under wraps for now!

Thank you very much to Jodie for her answers. You can follow Jodie and the happenings at Healthy Balance Fitness online at the following:

Web site: healthybalancefitness.com.au
Twitter: @HealthyBalanceF
Facebook: facebook.com/healthybalancefitness 



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Executive level roles don't come up often, here's two. : 08 Mar 2011

Genesis Fitness are expanding and have roles currently available for a Regional Business Manager in both Victoria and New south Wales.

If you have at least two years of successful club management under your belt, this could be the next step in your career.

View the Regional Business Manager ad in NSW.

View the Regional Business Manager ad in VIC.

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10 common mistakes in running a fitness business : 19 Mar 2011

Running a fitness business is not always as straight-forward as we'd like. There are a number of potential hazards, many of which can be avoided with appropriate planning and consideration. Following is a summary of 10 of the more common mistakes (and how to avoid them) - taken from the recently released Step into Life E-book, 'From Zero to Hero'.

Number 1. LACK OF BUSINESS KNOWLEDGE
Personal Trainers are often Personal Trainers first and business people second. Unfortunately this is not a great recipe for long term success. Things that should be taken into consideration include; Effective business systems, Cash flow management, Taxes, Operating expenses, agreements/contracts, etc. While you can educate yourself through business books and websites it is also important to learn to delegate. For example, you may not know the intricate ins and outs of tax regulations - it's better to hire an accountant for their expertise, or have a lawyer look over your agreements.

Number 2. UNCLEAR OF NO BRANDING
Brands have personalities, and, like people, they stand for particular values. The personality comes through to your prospective members in two ways: through the identity and through its image. A brand is a promise to your prospective clients. It is important to keep your brand consistent so that your current and prospective clients are not confused about your brand promise.

Number 3. NOT TARGETING A SPECIFIC MARKET
In this business there is a lot of competition. By targeting a specific group of people, your message is much more specific and far more relevant and more likely to be persuasive to them.

Number 4. NOT PROMOTING YOUR UNIQUE SELLING POINT/KEY BENEFIT
What will potential clients get from using your service over someone else's. The expected offering is Personal Training - but all of your competition offers that. You have to be able to answer the question what makes you unique?

Number 5. IGNORING LEAD GENERATION
One of the easiest and quickest ways of building your personal training business is through lead generation tactics including referrals. The strongest strategy is to have two or three core, never-fail lead generation strategies in place, and work them week after week. What you shouldn't do, however, is get lazy and rely on those strategies only.

Number 6. BEING SCARED OF SALES
This is a common fear, yet overcoming this particular fear is important to the success of your business. If you're not willing to make the sale, it's going to be hard to convert all your new leads into members. Following are some suggestions; Listen, Don't push, Overcome objections before they arise, Close the sale with choices, Follow up where appropriate.

Number 7. BORING TRAINING
Yes, you probably already think you offer great personal training and fitness solutions for your members and you know that you can deliver the results that your members want - but so do hundreds of other competitors within the fitness industry sector. You might be a star at designing workouts and providing facilities that meet your members' needs, but you also need to possess a strong identity or have passion which will help ring in more members to your business to keep them signing up over and over again.

Number 8. HAVING ONLY ONE REVENUE STREAM
You've heard the old adage: don't put all your eggs in one basket. If you want your Personal Training business to thrive, not survive, you will need to have more than one revenue stream.

Number 9. LACK OF SOCIAL MEDIA KNOWLEDGE
Social media networks will help you to create an engaging conversation and ultimately build trust between you and your members (or prospective members). Some ideas include; Taking responsibility on what you write, be original and trustworthy, consider your audience, share something valuable...

Number 10. THE CONSTANT CHURN - NOT FOCUSING ON YOUR CLIENTS
One of the biggest fitness headaches is member retention. The easiest way to retain your clients is to offer them something more beyond your training, to increase their perceived value of your services. Ideas on how to address this include; Offer a rewards system, keep in constant contact with your clients/members, organise free events...

If you'd like to view this list in its entirety, Cathy Stacey from Step into Life (VIC) is offering to email you a FREE copy of the 'From Zero to Hero' E-book. Simply send her an email via this link. The E-book also contains some great information about Step into Life, how it began and how the franchise system works.

For more information on the Step into Life franchise opportunities in Victoria, check out their profile here.

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How would a person get into the fitness industry with no qualifications? : 23 May 2011

I was recently asked this question in an email (not the first time) and I thought the answer worth sharing.

In my opinion, the quickest and easiest route in to the fitness industry is via Membership Sales. Why?

  • Most employers provide sales training for unskilled and unexperienced candidates - employers will hire on personality (eg. outgoing, positive, competitive).
  • Membership sales is usually full time - unlike other club roles such as Reception, Personal Training, Group Exercise and even middle managment.
  • The skills and experience learnt in sales are easily transferred into other roles - especially Presonal Training
  • Sales-ability is a marketable skill! If you're looking for a new job, previous experience in sales will get you an interview in any club or studio.
  • Membership Sales offers career progression towards senior management roles. Club/Regional/National Managers I have met have all spent time in sales.
  • Those that are successful in this industry are able to sell. Whether they are selling their skill as a Trainer, selling the facility to a potential member or selling a belief to a team! 
  • Clubs are ALWAYS looking for sales staff! (Usually about a third of all our job ads!)

So if you're unqualified and/or unexperienced and wanting to get a start in the health and fitness industry, consider membership sales as a potential ticket to a long, successful and lucrative fitness career.

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Unique studio manager role in Prahran : 06 Nov 2011

At the risk of Paul Taylor overkill, coincidentally Acumotum sent through an ad for a Studio Manager.

Apart from working with Paul (Biggest Loser Consultant, presenter of Channel ONE HD's TV series, Body Brain Overhaul and a peer recognised presenter - Network), you'll also be rubbing shoulders with Dominic Dos Remedios (Manager of PT Academy - same building - and former national fitness manager for Fitness First) and a wealth of other accopmplished fitness leaders.

Demonstrated experience in fitness management and sales required.

For more information on this role and to apply, head here.

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An interview with Sonny Pearce on working in Corporate Health [video] : 21 Dec 2011

Have you ever considered working in corporate health?

Here's two and half minutes chatting with Sonny Pearce of Corporate Health Management. A great watch for anyone interested in getting into corporate health.

 

 

If you have any questions for Sonny that weren't asked, please send them through.

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An interview with Daniel Wilson about Healthy Returns : 05 Apr 2012

healthy returnsHealthy Returns is a new web based management and business growth system that has been specifically design for independent and small business owners (such as Personal Trainers) that operate in the fitness industry.

I met recently with Daniel Wilson who designed and built this program. It always impresses me when people invest a considerable amount of their own time and money in something they believe in. Dan's relationship with Healthy Returns is no excepection.

How did you get started?

My original ideas and design were based around a web based sales, retention and management system specifically engineered for use within health and fitness clubs. After conducting a considerable amount of market research I discovered independent business owners such as Personal Trainers, more so than larger clubs, were lacking in a suitable system to help grow, develop and manage their businesses.

I'm impressed by the flow from generating leads to converting sales for Trainers. What was the impetus for your online system?

There are many ways to manage and control your business through manual systems but these are often tiresome and time consuming. In short, I pulled together my resources and formalised knowledge and experience gathered from sales and management roles and condensed them into an easy to use and time efficient web based system.

Okay, time to spruik the features. Can give me some highlights?

I'm proud of many elements of the site. There are some standard features such as detailed client profiles, financial tracking and simplistic activity scheduling, but the feature I'm most proud of is our Opportunities Page, which is a complete lead generation, sales and KPI’s tracking system.

It's not uncommon for fitness businesses to fail due to lack of lead generation and sales knowledge. The opportunities page is designed to ensure all professionals receive the right lead generation knowledge, education and tools to help them progress and grow they business as far as they want to.

So Healthy Returns is now live?

Yes, but it's in currently in a ‘beta phrase’, that is, it's the first public release of the system.

Final words for the readers?

I'm pleased to say that, not only is Healthy Returns now Fitness Australia CEC Approved, it is also tax deductable at the end of the financial year!!

I am very proud of the whole Healthy Returns System; it really is the complete package. I’ve invested a lot of time and money into this project and with the help of my business partner and affiliates, Healthy Returns will continue to grow from strength to strength

Full access to this service is $14.95 per week. Please contact Dan directly for more information.

Web site contact page - Facebook page

(While you're on Facie, share the love...)

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7 THINGS TO AVOID if you want the job interview... : 06 May 2012

The purpose of your job application is to get you an interview. There are a number of easy ways to ensure that your application has the best possible chance of success. Following are 7 THINGS TO AVOID if you really want the interview.

  1. Making your CV too long
    Time is the most precious commodity an employer has. They do not want to have to trawl through multiple pages of resume to determine whether you are the best fit for the role. As a general rule, two pages MAXIMUM. And that goes for everyone!

  2. Including too many images
    If you include a photo on your CV, keep it small and DO NOT include images of your certificates. It makes for a HUGE file size and takes ages to load. If the employer wants see these, they will ask.

  3. Failure to include details about employment dates and job titles
    One of the first things an employer will look for is the progress of your career with particular attention to what you have been doing recently. Employers are not going to chase you up for more information. If these key pieces are missing, you're likely to get the 'Thanks, but no thanks' letter.

  4. Not tailoring your CV to the job
    Every job has a different focus. Your CV should reflect this. For example, a management role requires different talents than a Personal Training role. Your CV should highlight the elements of your previous experience that are most relevant to the role you're applying for.

  5. Not using a Cover Letter
    If the purpose of your CV is to get an interview, the purpose of your Cover Letter is to get your CV read! All ads provide information about the nature of the role, required experience and qualifications. The Cover Letter is where you address each of these elements specifically.

  6. Failure to use the name of the contact person
    The sweetest sound in the world is someone saying your name. There is no-one called 'Towhomeitmayconcern' or 'Themanager'. Make sure you address your application to the person indicated in the ad, if provided. If no name is given, here's a great opportunity to stand out - make a call to find out who to address your application to. Brilliant.

  7. Ringing up and ask if you should apply
    If you are unsure about your suitability for a role (or vice versa), request a Position Description and make a decision from that. If a PD is not available, go back to the job ad and, if you can address key criteria, give it your best shot. If you are approached about an interview, that would be the time to ask any questions you may have.


Take this advice and you'll be well on the way to getting the job opportunities you want. If you'd like to see all '10 THINGS NOT TO DO to get the interview' get in touch and I'll reply with our free fact sheet.

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Always prepare for the next job, Free movie tickets, Management jobs w Fitness First : 30 Nov 2012

We're pleased to be offering a range of management roles throughout Australia at the moment. In particular for Fitness First, who have fantastic roles available in VIC, NSW, WA and QLD. The links for each are provided below.

I've got a couple of free movie tickets to give away. If
you live in Melbourne and would like to go to an advanced screening of Tom Cruise's new movie, Jack Reacher, Send me a tweet-worthy paragraph telling me what contribution Mr. Cruise has provided the fitness industry. For example; #littleknownfact The slide into shot (to 'Old Time Rock 'n' Roll') in Risky Business was the inspiration for Slide Reebok! (That one's for the industry old timers). Screening is Wed 12th December at 6.30pm at Melbourne Central.

Enjoy the article...

Now that you’re working, you don’t have to think about anything job-search related until the next time you’re looking. Right? Wrong.

It’s understandable that you don’t want to look at your résumé again for as long as possible, but there are genuine benefits to continuing the work you started. Anything can happen - whether in six months or six years from now - that finds you back in the market place.

Here are some tips to keep yourself up-to-date after getting a job:

Continue to update your résumé: Nothing’s worse than starting a new job search and realising that you haven’t touched your résumé since you got your last job. Adding years’ worth of experience to a résumé is no easy task, so avoid this situation by making periodical updates. Add details about your new role and the responsibilities that go along with it. Continue to update it after major accomplishments, such as getting a promotion or receiving an award or accolade. Obviously, you’ll still need to tweak things once you get serious about a new job search, but you’ll be thankful that you have a head start.

Don’t forget about your online profiles: Take the time to update your profiles on your social networks so your connections know of your whereabouts and to keep you fresh in mind for potential employers. As you update your résumé with new accomplishments, do the same to your profiles.

Update your profile on HealthyPeople: By updating your details on HealthyPeople and adding an updated CV every few months you open the door to being informed of opportunities in the future. Whether you’d consider the job or not, it's better to have the choice.

Save your successes: Got a praising email from a client? Received a glowing performance review? Received some promotion in the media? Save all of these accomplishments so you can add them to your portfolio. That way you avoid having to dig through months’ or years’ worth of emails or files to find things to add to your application or to reference during an interview.

Don’t stop networking: Networking is about more than just getting a job; it’s about building relationships with others in your industry and making valuable career connections. If you don’t need a job, now is a great time to pay it forward. Offer to meet with that son of your friend’s uncle who wants to get into your line of business. Volunteer at that industry event. By helping others without asking for anything in return, they’ll be more willing to help you out when you need them down the road.

For the best chance at career progression, ensure your presence online is kept up to date, that your networks are maintained and that your accomplishments are recorded. We don't always get to choose when we're in the job market but can take some control over the impact this has on us.

For a great book on modern day career building, check out The Start Up of You.

Enjoy your week and don't forget to take 5 minutes to update your CV (and then upload to HealthyPeople).

Regards, Dennis Hosking

This article is a modified version of one that appeared recently on The WorkBuzz blog.

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Top 10 Things To Mention In an Interview, Our Record Month... : 27 Jan 2013

It's been a pretty standard week for us, if you don't count most ever visits to the site in a month and the greatest number of professional and job listings ever! In addition, the number of registered professionals has increased to more than 26,700! We are thrilled to be working with so many industry people - we remain committed to helping both employers and professionals to enjoy the success they deserve.

With all these jobs and CV downloads there are going to be many hundreds of interviews taking place each week. They can be a pretty daunting prospect for most professionals, no matter your experience or qualifications, but they can be made a lot easier by ensuring you give some attention to the following 10 topics.

Enjoy the read and, if you're looking for a new job, don't forget to get yourself listed.

One of the best ways to beat the nerves of an interview and make a great impression is to go in there with a plan. That is, know what you want to get out of the experience. After all, it's an opportunity for you to learn as much about them as they can about you.


Here are 10 things to always bring up in an interview and why they're important:


1. The Work
The aim of the interview is to determine whether you have the skills to do the job. Still, your interviewer may not even know how to figure out if you have what it takes. So you must be ready to do it for them. Be prepared to drop your 'three Ps' - Performance (what have you achieved so far in your career?), Potential (what are you capable of in the future?), and Perseverance (enthusiasm can speak volumes).

2. The Company
More than a third of managers say that the number one interview mistake is little or no knowledge about their business. Don’t let that happen to you. Do your homework ahead of time so you are ready to say why you want to work for that company.

3. The Culture
The work environment can determine whether you love your job or hate it. Do your values align with those of the business? You'll only know if you ask about the culture of the workplace.

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Club Manager Opportunity available with Jetts Manuka - ACT
We are looking for a seriously skilled & qualified Club
Manager to maximise opportunities and drive our
Manuka club to their operational capacity. [more]

---

4. Industry Knowledge
Want to “wow” the interviewer? Demonstrate your knowledge of the industry. Talk about recent newsworthy events or the interviewing managers thoughts on new industry direction. Your understanding of the industry proves your passion for the field and indicates a deeper level of expertise than the average candidate.

5. Past Experiences
Your past experiences demonstrate how you would perform if you landed the job. The most important thing is to provide specific examples. If you have numbers to back up your claims, that’s even more persuasive.

6. Portfolio of accomplishments
A portfolio contains all of the things that are not included with your CV (remember, your CV is designed to get an interview, not tell your life story). For example, include certificates, written references, media coverage, examples of relevant work, images of clients, testimonials, etc.

7. Your Plan For the Position
Your interview is a chance to show the company what you can do for them. Lay out what you’d do, should you get the job. This plan doesn’t need to be detailed ? it just needs to illustrate how you would positively contribute to the position. For example, outlining how you would reduce customer turnover.

---

Club Manager - Outfit 24 Nundah.
We're looking for a motivated, skilled & proven Club
Manager to take our newly opened club to its
membership capacity. Fitness sales & management
experience is required. [more]

 

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8. Your Referral (if you have one)
There’s nothing wrong with name-dropping if the person helped you land the interview. If you were referred to the position, be sure to remind the interviewer. This connection can put some weight behind your candidacy, as well as spark a positive conversation between you and the interviewer.

9. Thought-out Questions
Always make sure you have questions at the end of the interview. From queries about the interviewer’s role to thoughts on the history of the position, questions show your desire for the job. They can also give you more insight into the role, which may not have been addressed during the more formal portion of the interview.

10. What are the Next Steps
Understanding the next steps in the interview process is essential. Always ensure you’re aware of what these are. It may be a second interview. It may be giving the company a list of references. It may mean you won’t know the outcome for a few weeks. By asking about these next steps, you’ll know what to expect and gain some peace of mind. You’ll also show your enthusiasm for this position.

Stick to the checklist and your job interviews will be a much smoother process. Not only will you learn more, you'll look better in the eyes of the interviewers and improve the likelihood of leaving on a good note.

Have a great week.

Regards,

Dennis Hosking

This article was inspired by this one from Alan Carniol

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Why Good Grammar Matters, HealthyPeople Catch Up Details, Words From Pete Gleeson : 15 Mar 2013

The HealthyPeople Industry Catch Up is ON! Last week we raised the question of an industry catch up and there was a solid response for a Friday afternoon event. As the majority were from Melbourne, that's where we'll have the first one. So lock in the date - 12th April, from 4pm to 6.30pm. Venue will be one of three under consideration - all in the Fitzroy area. Will confirm in the following week. This will be a great opportunity to chew the fat with fellow industry peeps, as well as meet up with a few employers. So, professionals, bring a CV; employers, bring a card. If you haven't indicated your interest, contact Becky today. Special invites will be emailed to those on the list.

I asked Pete Gleeson (Regional Fitness Director for Goodlife) if he had any tips for new Personal Trainers. He handed me this gem;

"Do it for the right reasons! The greatest skill-set you can have as a Personal Trainer is passion and desire. When starting out, if you’re scared of the words “running your own business”, simply replace it with “taking care of your own clients”. Your passion to help people improve their lives will shine through more than anything - if it’s there! Your desire to satisfy your chosen profession will arrive - if it’s there! Don’t let your thirst for money and saving a buck, today, get in the way of brilliance, tomorrow.

Leap… and the net will appear!"

If you're interested in opportunities with Goodlife in Victoria, you can approach the relevant Fitness Division Coordinator directly via their employer profiles.

We see a lot of applications and jobs posted (outside of HealthyPeople) with avoidable grammatical errors. Many CVs do not appear to have been proof read - we once saw a job ad with no less than three variations on the word 'consultant'.

It's time to get things back on track...



Recently an online dating website Match.com released the results of their study
into what singles look for in potential dating partners. While the results weren’t surprising the prioritization was. Number one on the list ? nice teeth. Number two ? good grammar. Which makes sense. A first date is an introduction to what could possibly be a long-term relationship. And who wants to spend the next several years of their life with someone who sounds uneducated…or apparently has bad teeth?

It’s not hard to make the analogy to a job interview. Again, we’re talking about an introduction that could potentially lead to a long term relationship - between an employer and employee. Granted, nice teeth will probably not get you the job (although appearance does play a part). Grammar skills, both spoken and written, on the other hand, are essential!

---

Opportunities available with Genesis Morayfield!
We're currently looking for passionate fitness
professionals to join the team! positions include;
Membership Consultant, Group Fitness Instructor,
PTs and an FDC. [more].

---

Poor grammar may be a result of cultural influences, educational background or a simple lack of awareness. Whatever the cause, in the professional environment, learn the difference between good and bad grammar, and know when to use it.

Most of the time, a candidate’s resume is the first contact he or she has with an employer. I cannot overstate the importance of spelling and grammar in your job application. A trait often highlighted in applications is “detail-oriented.” What better way to prove this than with an application free of errors that reads well?

Good grammar goes a long way in the health and fitness industry.

While the emphasis placed on good grammar by employers may vary, there is no doubt that the leading providers in our industry hold it in high esteem. After all, good grammar facilitates effective communication across a broad range of people. In our service based industry effective communication means $$$$;

  • Every role in any fitness business is selling something (or contributing to the sale). Whether it's a membership, a PT session, a massage or a class, whatever, professional communication, that is, good grammar, facilitates the sale.
  • The way we answer the phone sets the tone for the business and can determine whether a potential client stops by for a closer look.
  • Being able to meaningfully connect with clients of all ages provides greater opporutnity to earn (especially as a Trainer).
  • Are you writing programs, notices or newsletters? The structure of the simplest communication can speak volumes for any facility.

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Fitness Centre Manager - CHM (Healthstream)
Experienced fitness professional
needed to manage a corporate facility operating under our prestigious
‘Healthstream’ brand. Gym management experience a MUST. [more]

---

So before you ask a potential employer to consider you for a place on their team, make sure you know the difference between, for example, 'they’re,' 'their,' and “there." For a refresher, there's a great info-graphic here.

When you come across the perfect opportunity - whether it's a new job or a chance to pitch to new clients, don’t eliminate yourself because of something as easily managed as grammar.

I wish you all the best with your applications. Remember, 12th of April for our first ever get-together..
Have a great week.

Kind regards,

Dennis Hosking

This article was inspired by this one by John Feldman

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Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013

Genuine reward for commitment is on offer at the NEW Gold's Gym in Parramatta (NSW). They're looking for an experienced Membership Sales person and will increase the base salary by almost 50% after 12 months and then again after two years! On top of that, you're the only consultant they have at present, so there is no competition for leads. And when they do hire the next person, you become the manager! Get your application in here.

Full time PT roles are rare, so it's noteworthy when one comes up - Check out the opportunity for two full time Personal Trainers, one in Cheltenham,VIC and the other in Ivanhoe, VIC.

Pssst... I've been given word that a large group of clubs are about to do a huge a push for Personal Training. There is going to be some industry leading initial and ongoing training provided and all roles will be employed rather than rental positions. There could be as many as 30 - 40 jobs come up soon in Melbourne and Sydney - including in regional areas. Get your profile updated on HealthyPeople because they'll be tapping into our lists very soon.

Are you, or your manager, about to advertise for staff? Don't forget to check out our 'Multi Ad May' offer. Save $100 on two standard ads posted at the same time! Click on the banner below for details.

Enjoy today's article...


You'd think it would be easy to get a job if you are qualified
, or even overqualified, for an opportunity. Unfortunately, this is not always the case. We've seen a number of examples where a candidate with extensive experience as a club or studio owner, or has had extensive management experience overseas, has suddenly found themselves struggling to get a lesser role in another facility. Such a situation can obviously be tough on morale. The truth is, many employers won’t consider a candidate with too many qualifications or greater than anticipated experience.

On the face of it, it seems crazy, but here are a few reasons why..,

  • They worry the candidate will be “too expensive.”
  • Employers assume (often correctly) that the overqualified applicant will leave at the first chance to land a better opportunity.
  • Hiring managers may be concerned an overqualified candidate would become easily disgruntled and unhappy in the job.
  • Hiring managers may also feel somewhat threatened by a candidate more qualified and experienced than they are.

---

Two Permanent Full Time Personal Trainers needed!
Unique opportunities exist at Core Principle's
award winning Ivanhoe & Cheltenham PT Studios
for exceptional Trainers looking to build a career in the fitness industry.
[more]

---

How can overqualified job seekers address these concerns?

First and foremost, TAILOR YOUR CV
As with any job application, your application needs to reflect the role. There is no value in sending a couple of pages outlining your success as a national manager when the role calls for a focus on customer interaction and working as part of a team.

Use your networks
The best way to move into any role is to network with people who work in the businesses where you’d like to land a job. If you can convince new contacts that you’re ideal for the role, they may be willing to refer you for a position. And it's no secret that referrals are much more successful at landing job interviews than simply applying for jobs online.

---

Membership Consultant - Gold's Gym Parramatta
We're looking for an experienced Membership Sales
professional to become the cornerstone of our sales team.
Full training is provided by an international industry expert.
Experience required. [more]

---

Address the salary issue.
Maybe there’s a good reason you’re applying for jobs similar to what you did 5 or 10 years ago. If you’re purposefully ramping down your responsibilities, make a point of explaining that to the hiring manager. If asked for a salary requirement, make sure to provide a salary range appropriate to the job. On your cover letter and in conversations with hiring managers and networking contacts, explain why, at this stage of your career, your focus is on things more important than a high salary. Identify positives, such as work-life balance (if appropriate) or the opportunity to work for a group with a good reputation or an opportunity to enjoy a role with less responsibility.

Give good reasons for wanting the job that don’t make you sound desperate for a paycheck.

Make a time commitment.
When you have a chance to speak to someone about the opportunity, make it clear that you plan to stay in the job for a certain amount of time. If you are committed to this type of job, make it clear that the opportunity is a destination, not a jumping off point for you.

Make a convincing case for why the job is a good match.
It’s always up to the candidate to make a case for why he or she is a good fit, but it’s even more important for overqualified workers. Study the job description and be able to point out exactly why you’re a good person for the job. Make a convincing case that this job, at this stage of your career, is exactly what you want to do.

A big shout out to the students at NMIT that had me in for a chat in the last week. Thank you to Michelle Devereux for setting it up - Always a pleasure.

Have a great week.

Kind regards,

Dennis Hosking


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Club Manager candidates for Melbourne's East [we're unofficially looking] : 14 Jan 2014

Have you got some sales management or club management experience?

Are you looking for a position where your growth is a high priority?

We may have something for you. We can't reveal where exactly but..

  • It's in Melbourne's East
  • You will be well remunerated
  • Training and support will be provided
  • You MUST have some sort of RELEVANT experience (see above)

Please feel free to contact me for more details. This job may be advertised in the near future, but we would like to find a candidate before hand.

Contact me for more information.

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Unique owner / manager opportunity with CHM in Melbourne South : 01 May 2014

Here's a very unique opportunity to become an owner/manager. CHM have an opportunity for someone to take over the management of one of their corporate facilities. Details as follows...

"Looking to run your own business but don't want to have to stump up the upfront capital? We have a unique opportunity to take on your own fitness centre with no upfront costs. Located within the City of Glen Eira, SE Melbourne. Fully equipped. Current income from memberships exceeds outgoings (ex wages). If you want to run your own show, but with the support of one of Australia’s leading fitness companies, then we’d love to hear from you.

You'll need outstanding communication skills, some promotion and marketing experience, a passion for improving health and all the necessary hands on fitness qualifications to act as an owner/manager."

Contact Mark Hall - Mark.Hall@chm.com.au, 0406 205 598

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Experienced Club Manager needed - Fernwood Ferntree Gully : 06 Jun 2014

Fernwood Fitness Ferntree Gully is an established facility with an increasing membership base. Recent upgrades have seen a new functional strength training area added, with all cardio equipment due to soon be upgraded as well.

Are you the woman to help develop our business and take our club to the next level. Apply your experience, business management and leadership skills to managing and improving the performance of our facility in Ferntree Gully.

You will work closely with the club owner who is very experienced and passionate about achieving personal and team targets.

More details here.

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Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015

PT

Back in November 2013 we posted this article to our newsletter subscribers. It had a great response and the information is as relevant as ever. So here it is again for our new blog…

To help lift the fog surrounding the different Personal Training opportunities, I asked Michael Grogan, [formally] FD at Goodlife Fitzroy, for his input. Michael has worked under both an employed and franchise Personal Training model, so is well placed to provide some advice.

Keep in mind that these scenarios, while the most common, are not indicative of every situation. The relative pros and cons of any role as they relate to you specifically should be taken into account.

Over to you Michael…

I’ve provided what I see as the main differences below. In the interests of full disclosure, at Goodlife, our Trainers work under a Licensee model, which has been successful for both the clubs and our Trainers. While this might influence my opinions, in the very least, the information below should provide food for thought for anyone looking to become a Personal Trainer.

EMPLOYED MODEL

The big attraction with the employee model is the security of being paid directly as an employee of the gym. In some cases the employer will provide the clients ? meaning no ability to sell required of the Trainer. Not surprisingly, this is often the first preference for new Trainers. The reality though, is that very few clubs and studios are still using an employed model.

Among those that are, the majority employ Personal Trainers as ‘casual’ workers. Very few Trainers are employed as part time staff and even less, if any, are employed under a ‘full time’ arrangement.

In these situation, the hourly rate paid by the client to the gym is substantially more than what the Trainer receives for training the client for that session; in most circumstances it is a 50/50 or 60/40 split between the gym and Trainer. For example, while the client may pay $75 for a 60min session, the Trainer can expect no more than $30-35 for that session.

If conducting a limited number of Personal Training sessions each week, this can be a beneficial arrangement. If, however, your desire is to make Personal Training your main source of income, an employed arrangement may be restricting your earning capacity ? for every dollar generated, half goes to the facility.

Case Study:

At 15 sessions per week ($75/60 mins ? Trainer receives $35), Facility retains $600, Trainer takes home $525,

Benefits: Some security, no financial obligation
Considerations: The more sessions you perform, the less beneficial the arrangement.

______________________________________________________________________________________________

IBO / LICENSEE / FRANCHISEE / RENTAL MODEL

The main draw card with this Personal Training model is that the fee paid by the client for a session goes directly to the trainer; therefore a 60 minute session at $75p/h is going directly to the trainer. The harder a Trainer works (the more sessions they do) the greater their income.

On average, Trainers will cover their weekly rental fee in their first 3-5 sessions. After that, every session fee goes straight to them.

While not all rental models require a start up fee, many do. This may be unexpected for those looking for a Personal Training ‘job’, but it’s worth considering the benefits;

  • Considerable and structured business training: You learn skills required to operate your own successful business, skills that stay with you for life.
  • Access to a large membership base: Usually rental Trainers work in large commercial gym’s like Goodlife; providing access to a wide range of members of all shapes, sizes and goals. This is an opportunity for you to create your own niche, rather than working within someone else’s niche.
  • Dedicated and ongoing support from a division manager whose focus is to ensure all Personal Trainers are as successful as they can be.
  • Established and proven systems for lead generation: For example, at Goodlife we run Kickstart and 12 week challenges that are designed to generate leads for Trainers.

This sort of model is not for everyone though. In most cases it does require an initial investment and a minimum commitment period. So those unsure about whether a career in Personal Training is for them may be advised to consider other options.

Case study:

At 15 sessions per week ($75/60 mins), Facility rental no more than $300. Trainer takes home at least $825.

Benefits: Business training and support, All fees go directly to the Trainer, rent is same regardless of income.
Considerations: Contract periods. Rent is the same regardless of income. Start up fee.

______________________________________________________________________________________________

GO IT ALONE MODEL

The real appeal here is complete control over all elements, no fee sharing and very low entry costs.

This situation really is the ultimate learning environment and can be the most rewarding but does come with it’s own considerations.

You need to come to terms with all facets of business such as marketing, bookkeeping, financial statements / projections, client generation, client retention, securing a facility/permit, OH&S, etc.

With no immediate support from management, no coaching or assistance with lead generation, this can be a challenging way to get started. Obviously a business mentor can make the difference (check Create PT Wealth) but while worth every cent, it needs to be factored in as an additional cost.

While most Personal Training businesses begin this way, the number that succeed beyond their first year is only a small proportion of those that start.

If you feel you have an extensive network to draw upon (or a great business mentor) and are confident with your abilities both as a Personal Trainer and in business this may be the best option for you.

Case study:

At 15 sessions per week ($75/60 mins), Facility/park payment ~ depends*. Trainer potentially takes home $1,125.

Benefits: Complete control, All fees go directly to the Trainer.
Considerations: Need to source/purchase equipment/facilities. No immediate support. Need to develop own systems and processes. Marketing challenges. Staff? Business set up. Etc.

*For example, if you’re running 6 bootcamp sessions with 10 participants in Melbourne parks, you’re likely to be paying close to $6,500 per year in permit fees.

Thank you Michael. 

Historically speaking, Personal Training has always been something professionals did independently. It was only in recent history (thanks largely to Rowena and Kerry McEvoy and their SPT program) that Personal Trainers became a part of employed staff. A trend that has died out because managing employed Personal Trainers is, to be frank, like herding cats!

If you have any questions, you’re welcome to send them through or add to the comments for this blog item.

Regards,

Dennis Hosking,

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