Blogs 

» What happens to your CV after you click 'Submit' : 11 Jun 2012
» Your essential job application checklist : 08 Jul 2012
» The unwritten rules for fitness industry jobs : 02 Nov 2012
» Why fitness professionals should start blogging : 22 Nov 2012
» This Valentines Day Why Not Romance Your Job? : 14 Feb 2013
» Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013
» Run your own established Step into Life franchise in Oakleigh! : 10 Jul 2013
» Great studio space for an ambitious fitness professional : 10 Jul 2013
» How to Disagree With Your Boss and Keep Your Job, Networking Event, Jobs Aplenty. : 17 Oct 2013
» Freelance Studio Hire available in Brunswick, Melbourne. : 23 Jan 2014
» How to Dress for a Personal Training Interview : 07 Jan 2015
» Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015


What happens to your CV after you click 'Submit' : 11 Jun 2012

Just in case you missed a recent edition of the Phantom Recruiter, here's a recap...

An email I received yesterday made me realise that there is not enough discussion about what happens to your CV after you click 'Submit'.

While the process of creating and sending your applications can seem very automated, it's worth taking into account that the reviewing of your CV is a very human process, often undertaken by people who are particulary 'time poor' (they are, after all, looking for staff).


Here's some valuable insight into the employer's perspective on the job advertising/candidate screening process.


In addition to PT and business committments, Pete Quon (Vital Habits, Camberwell) has been reviewing more than 30 applications over the last three weeks for his available PT role. Like any employer he's optimistic about every CV he opens however the news is not always good.

Pete: We had one guy who was in Brisbane and another who lives in Geelong and doesn’t have a car.

There's no harm in applying for jobs from a long way away, but you need to put it in perspective for the employer. If you're moving, make this clear in the cover letter.

Pete: Among these CV's were two that had no indication of any personal training qualification, experience or interest. One actually replied and asked why he wasn’t considered. When told, he said he had sent the wrong resume.

No obvious quals, experience or interest? I...just...don't...understand... The wrong resume? That's as bad as addressing it to the wrong employer!

Pete: Not only did we have applications addressed generically, as in sending bulk applications, but worse, applications that were addressed to someone else.

If you really want an interview, you must tailor each cover letter and CV for each job. If you're not that concerned about an interview, save everyone's time and effort and catch up on 'Ellen' instead.

Let's say you've cleared these early hurdles and your application is addressed as required, if your spelling, grammer and punctuation are ignored, your application can still be working against you.

Pete: I may be an overly “attention to detail” person but I take exception to CV’s with spelling mistakes, cover letters written in lower case. In my previous corporate life, we wouldn’t have read these applications.

And there are many employers that still don't!

Having sorted the applications and contacted those that were relevant, it's still not a smooth run for an employer to the finish.

Pete: There were 4 candidates that I called and followed up with an email, within 2 or 3 days of receiving their application, who did not respond at all!

A simple email indicating you are no longer available/intersted demonstrates some professional courtesy and helps keep you in the picture for future opportunities.

Pete: Out of our initial interviews, there was one standout who appeared very keen to start with us. I called the next two days after the interview and sent a follow up email and have never heard from her since.

Speechless. Pete puts it best...

I don’t mind if people don’t want the job or have another position, that’s fine but don’t waste my time. Those people will never be considered for a position with us in the future.

If you are taking the time (even if it is minutes) to send in an applcation, aim for the best possible return on your effort. Pay attention to the little things, many employers will happily work around experience and training. Very few will bother trying to change your attitude and behaviour.

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Your essential job application checklist : 08 Jul 2012


Getting a job in our industry (or in any industry for that matter) is a multi-step process
; (1) You apply with the intention of (2) getting an interview, which will hopefully lead to (3) a job offer. So clearly, not much happens if you fail at the application stage. And many applications fail because they neglect to address the key criteria related to the job.

Many job ads state clearly the criteria they're looking for. For others, it's less obvious. And while 'No two fitness jobs are the same', there is still consistency among the skills, qualifications and attributes required in each job category. So...

Here's your cheat sheet for four of the popular jobs in our industry...

By ensuring that your application addresses the following criteria, you are going to significantly increase your chance of moving to the interview stage. WARNING: These are not things you can just give 'lip service' to, you'll need to be able to back it up in the interview.

Personal Training application checklist
Attributes; Personable nature, empathy, commitment to learning, walk the walk.
Skills; If no professional experience, refer to personal exp. in gyms, bootcamps, etc.
Qualifications; Min Cert IV, Cert III if in process of completing Cert IV

Sales consultant application checklist
Attributes; Target driven, extrovert, passion for fitness and changing lives
Skills; Any sales experience (esp. service sales) is VALUABLE. Highlight it!
Qualifications; Not required. Focus on your skills and experience.

Reception / Admin application checklist
Attributes; Effervescent personality, punctuality, attention to detail, well presented
Skills; Problem solving skills, computer skills, written/verbal communication skills
Qualifications; Not required. Focus on your skills and experience.

Manager (will vary depending on what you are managing)
Attributes; Highly motivated, attention to detail, ability to work well under pressure
Skills; Leadership, conflict resolution, motivation skills, industry and job knowledge
Qualifications; Depends on role - otherwise, it'll be about your skills and experience.

Whatever job you're applying for, stay on topic, no more than three paragraphs on the cover letter and no more than two pages for the CV.

Have I left anything out of the above lists? If you have any suggestions, send them through.

This article first appeared in the Phantom Recruiter newsletter. Sign up here for industry related job and recruitment topics.

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The unwritten rules for fitness industry jobs : 02 Nov 2012

HealthyPeople was founded on the notion that if employers have an easier way of connecting with candidates outside of job ads this will result in more opportunities for fitness industry professionals. Last month we showed that this new way of recruiting is taking hold. More than 200 hand picked CV's were downloaded from our site in October. We encourage more professionals to list themselves and more employers to find out how easy it can be to connect with local candidates.

Unwritten rules for fitness industry jobs


Every job in fitness is in sales.

I'm not suggesting that there is the 'closing the sale' mentality in all situations, just that every contact with a client is an opportunity to learn more about what they need and answer the question with how you're going to provide it.

For example, the way the person at the desk answers the phone at the initial contact will have a big impact on whether that person goes on to become a member. Personal Trainers often see themselves as a Trainer first and a sales person a distant second. Unfortunately, without the sales, no one is ever going to know how good a Trainer you are!

It's not uncommon for staff to push back against things like sales training, but over the last six years of recruiting for this industry, one thing has become very clear, the successful careers are those where people are able to best represent (read 'sell') both themselves and the businesses they work for.

Job advertising happens LAST, so get in early

No employer starts their day hoping to place a job ad. It cost money and time and causes stress, so if you're keen to work in an area or with a specific employer, get to know them and make sure they know you. That way, when an opportunity arises, you're first on the list.

Personal Trainers, family and friends do not count as professional experience

Stating family and friends as clients on your resume is only distracting the employer from other information that may better help your application. By all means, train as many people as possible to build your confidence and test your abilities. It all counts, just not as professional experience.

If you're just doing a course for the CEC's, you're missing the point

Obviously CECs or PDPs or whatever are required for maintaining registration with any governing body, but they should only be considered a bonus for undertaking a certain course. Make the most of all opportunities to further your knowledge and experience. If you have an opportunity to move closer to your goals, worry about the CEC's later.

If you can't do 25 push ups and a few chin ups, you're not a Personal Trainer

I borrowed this one from Thomas Plummer's 'Unwritten rules of Personal Training'. He writes, "You don’t have to be Superman, but you have to at least be able to demonstrate a technique." It's going to be hard to convince anyone that you're the real deal when the clients are fitter than you are.

The fitness industry is about a lifestyle, not just a career

You don't need to be a freak about everything, but you do need to practice what you preach. To quote Plummer again, "Credibility isn’t about competing in a championship fitness contest, it’s about leading a life that is health and fitness based and that you practice what you preach." To be clear, smoking is out!

Have a great week and as Ghandi once said, "be the change you look for in others".

Regards, Dennis Hosking

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Why fitness professionals should start blogging : 22 Nov 2012


It's been great to welcome new employers to HealthyPeople, many of which have jumped straight into accessing candidates from our lists. As a result we have already smashed previous records for CV downloads in a month! There is a great vibe around our office at the moment, we are really pleased to providing more opportunities outside of those advertised. If you are a professional interested in new opportunities, we encourage you to get listed (email Becky if you need assistance).


Whether you're self employed or working for others, here are a five reasons why more fitness professionals should join the blogosphere.

1.Your blog becomes like a portfolio
It is not only a way for you to stand out from the crowd, it also says a great deal more than your two-page resume will allow.

The blog can provide images/details of your industry successes, share links to other areas of interest on the web as well as link to your social networking profiles. Very few professionals have created a blog, even fewer have maintained it. It's a chance to stand out form the crowd. I guarantee employers will visit it.

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Personal Training Opportunity at Genesis Rothwell
We are looking for the best of the best to start their
Personal Training business at our club. Client leads
provided with ongoing support. [more]

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2. Blog to control your SEO
The first thing many employers do when they receive your resume is type your name into Google. If you maintain a blog in your own name, over time, this will be the top result. So via a blog, you can have greater control over your SEO (Search Engine Optimisation).

3. Network with industry professionals
You can connect with (or at least gain the attention of) industry professionals by:

  • Reviewing any of their books, reviewing a course, etc.
  • Writing a reactionary/complimentary blog post to something they have written
  • Requesting an opportunity to interview
  • Simply mentioning them in a post with a link.

The opportunities are limited only by your imagination.

4. Blogging shows your determination
Make no mistake, blogging is tough. To be successful requires quality content, frequent posts, and networking clout.

Such a task can only be driven by passion. Only a few blogs reach such a high publicity level that you could consider yourself a minor online celebrity?mine has yet to do so. Check out '1000 True Fans'.

Blogging will be worth your time. Always have an eye out for blog post opportunities. Blogs don't have to be long, some of Seth Godin's blogs are only a paragraph. Remember, you are preparing yourself for a marathon and not a sprint.

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Personal Training Opportunity with Jetts!
We are looking for exceptional Personal Trainers
to run their own professional PT business in both
our MIRANDA and ALEXANDRIA clubs. [more]

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5. Build a reputation before you hit the workplace
Previously, a reputation online was forged largely by “real world” efforts. The year 2012 is different. You should be building your reputation at all times, even before you complete your studies! Your blog can help build your reputation by providing a sense of who you are and demonstrating your knowledge of the industry by providing insights and advice.

Where to start? To create a good looking blog, there are many services available including Blogger, Wordpress and Typepad. For inspiration, check out these great industry examples: Healthy Balance Fitness, Justin Tamsett and Crude Fitness (do you have your own favourite? Please let me know).

Have a great week and start something new.

Regards, Dennis Hosking

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This Valentines Day Why Not Romance Your Job? : 14 Feb 2013

If you're professionally single, now is definitely time to be looking. We have a range of potential matches for you all over Australia, at all levels. Even if you're happy in your current working relationship, get on and update your profile. Who knows who might come a courting?

Enjoy the article...


Your job is one of the major relationships in your life. After all, we spend about a third of our time there, so why not take a moment to rekindle the romance.


This Valentines Day, let's do something for the job. It's always been there for us.

Here are 12 ways to fuel the fire...

1. Get motivated to face the day
On the way to your workplace, think of how the work you have allows you to have your life outside of it, such as a great social life. A positive attitude will make the day more pleasant and productive.

2. Keep your work in perspective
You can only do the best you can in each situation. Look beyond yourself and your work, and consider the bigger picture. Stop and 'smell the roses' both within and outside the work environment.

3. You are more than your work
Do not have your identity too strongly tied to the job you do. Give up the notion that your working life “should” be a certain way. Such expectations of what you were supposed to be, as set by your parents and teachers, can stop you from enjoying what you currently do.

---

Personal Trainers & Group Fitness Instructors!
Genesis Morayfield have opportunities available for
Personal Training Business Owners & Les Mills
Trained Group Fitness Instructors. Find out [more]

 

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4. Plan your time and create a to-do list
In this list, include long term projects as well as the more imminent things that need doing. Estimate how long each task will take and then assess whether what you hope to get done is realistic. Prioritise your to-do list ? do the most important things first. When performing any task, ask yourself ? is this the best use of my time?

5. Concentrate on the task at hand
Do not let yourself be distracted by worrying about all the other things to be done or losing energy over the undesirable situation you find yourself in. Stay in the moment. Be ruthless and stay on a task before it becomes a procrastination item. In Getting Things Done, David Allen advocates a 'Do, Delegate, Defer' approach. View flow-chart here.

6. Be clear about what’s expected of you
Clarify immediately, any time you are not sure or where you are faced with conflicting demands. The more clear and upfront you are with your manager and the other people you work with, the better it will be for you in the long term.

7. Delegate wherever appropriate
Decide if there is anything that can be delegated, or that more fairly belongs to someone else’s work load. Again ? do it, dump it or delegate it ? never handle a piece of paper (or an email) twice.

8. Have regular breaks
If you're in an admin role, get away from your normal workplace even if only for five minutes. Try taking a break from the laptop, emails and do leave the mobile behind. Make sure that you do have that lunch break ? it is not just for food but also for fresh air and a mental break.

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Personal Trainer - Jetts Northmead
Our current Trainers have more business than
they can handle! Now is the perfect time to
build your own successful PT business within
our club. [more]

 

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9. Learn to relax
No matter how challenging the work gets or how demanding your bosses become, at the end of the day it is only a job and you are much more than that. In years to come, you will look back and wonder what the fuss was. This book looks like a cool way to change your focus.

10. Make your workplace more pleasant
Contribute towards creating a pleasant work environment. Do not gossip in the office as it just creates negativity all around. Do not listen to any gossip either. Laugh more and stress less. Keep in mind the phrase 'This too shall pass'.

11. Review your day before you leave for home
Look at what worked well, and what could be improved the next day. If you feel satisfied with the day’s work, then why not reward yourself later that day. You deserve it.

12. Switch off once you leave work
You are already at work a third of your time, so do not continue to keep it buzzing in your head during your supposed free time. Mentally say good bye to your work space and enjoy the time at home.

Your relationship with your job is as involved as any other. And like all relationships, small efforts can deliver big rewards.

Which reminds me, don't forget to acknowledge your (other) loved one(s).

Have a great week.

Regards,

Dennis Hosking

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Overqualified? Don't Get Overlooked, New Opportunities, Psst..., Multi Ad May : 06 May 2013

Genuine reward for commitment is on offer at the NEW Gold's Gym in Parramatta (NSW). They're looking for an experienced Membership Sales person and will increase the base salary by almost 50% after 12 months and then again after two years! On top of that, you're the only consultant they have at present, so there is no competition for leads. And when they do hire the next person, you become the manager! Get your application in here.

Full time PT roles are rare, so it's noteworthy when one comes up - Check out the opportunity for two full time Personal Trainers, one in Cheltenham,VIC and the other in Ivanhoe, VIC.

Pssst... I've been given word that a large group of clubs are about to do a huge a push for Personal Training. There is going to be some industry leading initial and ongoing training provided and all roles will be employed rather than rental positions. There could be as many as 30 - 40 jobs come up soon in Melbourne and Sydney - including in regional areas. Get your profile updated on HealthyPeople because they'll be tapping into our lists very soon.

Are you, or your manager, about to advertise for staff? Don't forget to check out our 'Multi Ad May' offer. Save $100 on two standard ads posted at the same time! Click on the banner below for details.

Enjoy today's article...


You'd think it would be easy to get a job if you are qualified
, or even overqualified, for an opportunity. Unfortunately, this is not always the case. We've seen a number of examples where a candidate with extensive experience as a club or studio owner, or has had extensive management experience overseas, has suddenly found themselves struggling to get a lesser role in another facility. Such a situation can obviously be tough on morale. The truth is, many employers won’t consider a candidate with too many qualifications or greater than anticipated experience.

On the face of it, it seems crazy, but here are a few reasons why..,

  • They worry the candidate will be “too expensive.”
  • Employers assume (often correctly) that the overqualified applicant will leave at the first chance to land a better opportunity.
  • Hiring managers may be concerned an overqualified candidate would become easily disgruntled and unhappy in the job.
  • Hiring managers may also feel somewhat threatened by a candidate more qualified and experienced than they are.

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Two Permanent Full Time Personal Trainers needed!
Unique opportunities exist at Core Principle's
award winning Ivanhoe & Cheltenham PT Studios
for exceptional Trainers looking to build a career in the fitness industry.
[more]

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How can overqualified job seekers address these concerns?

First and foremost, TAILOR YOUR CV
As with any job application, your application needs to reflect the role. There is no value in sending a couple of pages outlining your success as a national manager when the role calls for a focus on customer interaction and working as part of a team.

Use your networks
The best way to move into any role is to network with people who work in the businesses where you’d like to land a job. If you can convince new contacts that you’re ideal for the role, they may be willing to refer you for a position. And it's no secret that referrals are much more successful at landing job interviews than simply applying for jobs online.

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Membership Consultant - Gold's Gym Parramatta
We're looking for an experienced Membership Sales
professional to become the cornerstone of our sales team.
Full training is provided by an international industry expert.
Experience required. [more]

---

Address the salary issue.
Maybe there’s a good reason you’re applying for jobs similar to what you did 5 or 10 years ago. If you’re purposefully ramping down your responsibilities, make a point of explaining that to the hiring manager. If asked for a salary requirement, make sure to provide a salary range appropriate to the job. On your cover letter and in conversations with hiring managers and networking contacts, explain why, at this stage of your career, your focus is on things more important than a high salary. Identify positives, such as work-life balance (if appropriate) or the opportunity to work for a group with a good reputation or an opportunity to enjoy a role with less responsibility.

Give good reasons for wanting the job that don’t make you sound desperate for a paycheck.

Make a time commitment.
When you have a chance to speak to someone about the opportunity, make it clear that you plan to stay in the job for a certain amount of time. If you are committed to this type of job, make it clear that the opportunity is a destination, not a jumping off point for you.

Make a convincing case for why the job is a good match.
It’s always up to the candidate to make a case for why he or she is a good fit, but it’s even more important for overqualified workers. Study the job description and be able to point out exactly why you’re a good person for the job. Make a convincing case that this job, at this stage of your career, is exactly what you want to do.

A big shout out to the students at NMIT that had me in for a chat in the last week. Thank you to Michelle Devereux for setting it up - Always a pleasure.

Have a great week.

Kind regards,

Dennis Hosking


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Run your own established Step into Life franchise in Oakleigh! : 10 Jul 2013

Run your own established franchise in Oakleigh!

Step into Life offers unique outdoor, group, personal training programs which give members variety, motivation and support. As a result, it sees some of the longest membership duration periods, and happy members mean a strong franchise.

Take your drive and passion for the Fitness Industry to the next level by owning your own franchise. This is your opportunity to operate a strong established franchise with the potential for much growth in Oakleigh, Victoria.

Established in 1995, Step into Life is making fast tracks with 145 franchises in Australia and 1 in New Zealand. We were also listed in BRW magazine's top 25 fastest growing franchises in Australia!

Step into Life is all about vitality, energy, support, camaraderie, community, determination and fun - not just for members but for franchisees too. It's because of these strong values that Step into Life has grown from its small beginnings to now lead the growing outdoor training revolution!

Other benefits your Oakleigh franchise includes:

  • An established base
  • Immediate income
  • Low entry costs
  • All equipment provided
  • Established business relationships with council and other sporting club tenants
  • Part of a well established franchise with over 17 years success
  • Strong support network and ongoing training with other franchisees and State Office
  • Proven business model for success
  • A work/lifestyle balance

Step into Life Oakleigh is located at Princes Hwy Reserve, Oakleigh East - a prime location on one of Melbourne’s busiest roads - Dandenong Road.

If that sounds like you, and you have the genuine desire to take charge of your destiny by doing something you REALLY enjoy, a Step into Life franchise may be a great fit!

Call the owner/manager at Step into Life Oakleigh to find out more about this successful business opportunity on 0458 555 188.


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Great studio space for an ambitious fitness professional : 10 Jul 2013

Melbourne Bicycle Centre in Clifton Hill, is looking for a driven Personal Trainer or Personal Training group to make use of our available studio space.

We currently have a Massage Therapist, who also takes the odd class, and a Tri-athlete Coach who does cycling related training, mostly in the very early mornings.

Both are growing businesses but are using the space for less than 10% of the time meaning there is plenty of opportunity to train your clients privately.

The Studio: (Photos below)

The overall space is 12m x 10m approx. Includes a therapy room, shower, change room with toilet, security lockers, air-condtioning, heating and bose music set up. There is good lighting and an abundance of Inner Melbourne chic atmosphere.

The entrance area is both separate and can link to the store. During the shop hours we have the side door open. Their is coffee, an outside sitting area and ample parking with our high visibility location.

Advantages:

Customer flow to our store per year exceeds 10,000 people. They are interested in health, cycling, family and fitness. These people are mostly local, a 60/40 mix of men to women, they are financially well-off, interested in their own health, how they look and fashion.

We have three primary schools within 1 km, all with plenty of well-off mums and dads looking for the next cool place to exercise.

In addition we have our shop's customer data base to leverage. We offer the store for free promotions and advertising.

5000 cars pass the shop every day. We also have trams passing by every 10 minutes to or from the city. The Eastern freeway entrance is just 500m away with Brunswick and Smith Street precincts within a kilometre.

Interested?

If this sounds like something you'd like to take on, send your expression of interest via the link below or contact Warren or Rob on the details below.

Warren
Ph: 0419 549 522
Email: warrenkey@me.com

Rob
Ph: 0458026397
Email: support@melbournebicyclecentre.com

Address:
Melbourne Bikes (Health and Fitness)
37 queens parade
Clifton Hill
3068 Vic

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How to Disagree With Your Boss and Keep Your Job, Networking Event, Jobs Aplenty. : 17 Oct 2013

Take two: TouchBase is BACK, baby - just not on the 1st. In my enthusiasm to see you all, I jumped the gun on the date. It's now a week later ? Fri. Nov 8 at the Commercial Club Hotel, Fitzroy from 4pm to 6:30pm. RSVP to Becky. Thank you to those that have already RSVP'd.

Becky and I caught up with the 19 Victorian Fitness Directors for Goodlife. It was a genuine pleasure to see them all. If you're interested in a career in Personal Training, be sure to have a chat with your local FD. Check out the group photo here (see if you can find me - it's like 'Where's Wally').


When you know you're right and your boss is wrong, figuring out whether to speak up can be tricky. But if you handle it adeptly, disagreeing with your boss can actually make you a more valuable employee. Of course, if you do it wrong, it can make you a less valuable employee, or even an employee without a job...

If you disagree with your boss over something substantive, it's worth speaking up about your own point of view. Here's how to do it properly...

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Freelance Studio Hire available in Brunswick, Melbourne. : 23 Jan 2014

Freelance Studio Hire available in Brunswick, Melbourne.

We have a well-equipped and spacious studio available for you to provide Personal Training or group exercise sessions for your private clients.

This opportunity to suited to...

  • Personal trainers
  • Yoga instructors
  • Group class instructors or 
  • Pilates instructors

Our Personal training studio is private and is an appointment only run facility.

We offer a..

  • fully equipped personal training studio 
  • Over 200 square metres of open floor space
  • Cardio and resistance training equipment
  • 4 Cable machines
  • Dumbells, Barbells, Clubbells, Kettlebells, Bosu’s, Foam rollers, boxing equipment, plus more
  • Change amenities. 

We welcome any enquiries from fully qualified professionals to hire the studio on a permanent or casual basis. Please email me at emma@myofunction.com.au for more details.

www.myofunction.com.au

 

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How to Dress for a Personal Training Interview : 07 Jan 2015

 

Preparing for a Personal Training interview can have an element of uncertainty about it.

You want to show that you respect the role and the people you’re meeting with, but what if they ask you to demonstrate an exercise or two? You don’t want to be hitting the deck or dropping a few squats in your professional skirt or best suit.

So what’s the answer? [more on the new HealthyPeople blog]

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Employed, Rental or Own Business – Pros and Cons for Each as a Personal Trainer : 17 Mar 2015

PT

Back in November 2013 we posted this article to our newsletter subscribers. It had a great response and the information is as relevant as ever. So here it is again for our new blog…

To help lift the fog surrounding the different Personal Training opportunities, I asked Michael Grogan, [formally] FD at Goodlife Fitzroy, for his input. Michael has worked under both an employed and franchise Personal Training model, so is well placed to provide some advice.

Keep in mind that these scenarios, while the most common, are not indicative of every situation. The relative pros and cons of any role as they relate to you specifically should be taken into account.

Over to you Michael…

I’ve provided what I see as the main differences below. In the interests of full disclosure, at Goodlife, our Trainers work under a Licensee model, which has been successful for both the clubs and our Trainers. While this might influence my opinions, in the very least, the information below should provide food for thought for anyone looking to become a Personal Trainer.

EMPLOYED MODEL

The big attraction with the employee model is the security of being paid directly as an employee of the gym. In some cases the employer will provide the clients ? meaning no ability to sell required of the Trainer. Not surprisingly, this is often the first preference for new Trainers. The reality though, is that very few clubs and studios are still using an employed model.

Among those that are, the majority employ Personal Trainers as ‘casual’ workers. Very few Trainers are employed as part time staff and even less, if any, are employed under a ‘full time’ arrangement.

In these situation, the hourly rate paid by the client to the gym is substantially more than what the Trainer receives for training the client for that session; in most circumstances it is a 50/50 or 60/40 split between the gym and Trainer. For example, while the client may pay $75 for a 60min session, the Trainer can expect no more than $30-35 for that session.

If conducting a limited number of Personal Training sessions each week, this can be a beneficial arrangement. If, however, your desire is to make Personal Training your main source of income, an employed arrangement may be restricting your earning capacity ? for every dollar generated, half goes to the facility.

Case Study:

At 15 sessions per week ($75/60 mins ? Trainer receives $35), Facility retains $600, Trainer takes home $525,

Benefits: Some security, no financial obligation
Considerations: The more sessions you perform, the less beneficial the arrangement.

______________________________________________________________________________________________

IBO / LICENSEE / FRANCHISEE / RENTAL MODEL

The main draw card with this Personal Training model is that the fee paid by the client for a session goes directly to the trainer; therefore a 60 minute session at $75p/h is going directly to the trainer. The harder a Trainer works (the more sessions they do) the greater their income.

On average, Trainers will cover their weekly rental fee in their first 3-5 sessions. After that, every session fee goes straight to them.

While not all rental models require a start up fee, many do. This may be unexpected for those looking for a Personal Training ‘job’, but it’s worth considering the benefits;

  • Considerable and structured business training: You learn skills required to operate your own successful business, skills that stay with you for life.
  • Access to a large membership base: Usually rental Trainers work in large commercial gym’s like Goodlife; providing access to a wide range of members of all shapes, sizes and goals. This is an opportunity for you to create your own niche, rather than working within someone else’s niche.
  • Dedicated and ongoing support from a division manager whose focus is to ensure all Personal Trainers are as successful as they can be.
  • Established and proven systems for lead generation: For example, at Goodlife we run Kickstart and 12 week challenges that are designed to generate leads for Trainers.

This sort of model is not for everyone though. In most cases it does require an initial investment and a minimum commitment period. So those unsure about whether a career in Personal Training is for them may be advised to consider other options.

Case study:

At 15 sessions per week ($75/60 mins), Facility rental no more than $300. Trainer takes home at least $825.

Benefits: Business training and support, All fees go directly to the Trainer, rent is same regardless of income.
Considerations: Contract periods. Rent is the same regardless of income. Start up fee.

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GO IT ALONE MODEL

The real appeal here is complete control over all elements, no fee sharing and very low entry costs.

This situation really is the ultimate learning environment and can be the most rewarding but does come with it’s own considerations.

You need to come to terms with all facets of business such as marketing, bookkeeping, financial statements / projections, client generation, client retention, securing a facility/permit, OH&S, etc.

With no immediate support from management, no coaching or assistance with lead generation, this can be a challenging way to get started. Obviously a business mentor can make the difference (check Create PT Wealth) but while worth every cent, it needs to be factored in as an additional cost.

While most Personal Training businesses begin this way, the number that succeed beyond their first year is only a small proportion of those that start.

If you feel you have an extensive network to draw upon (or a great business mentor) and are confident with your abilities both as a Personal Trainer and in business this may be the best option for you.

Case study:

At 15 sessions per week ($75/60 mins), Facility/park payment ~ depends*. Trainer potentially takes home $1,125.

Benefits: Complete control, All fees go directly to the Trainer.
Considerations: Need to source/purchase equipment/facilities. No immediate support. Need to develop own systems and processes. Marketing challenges. Staff? Business set up. Etc.

*For example, if you’re running 6 bootcamp sessions with 10 participants in Melbourne parks, you’re likely to be paying close to $6,500 per year in permit fees.

Thank you Michael. 

Historically speaking, Personal Training has always been something professionals did independently. It was only in recent history (thanks largely to Rowena and Kerry McEvoy and their SPT program) that Personal Trainers became a part of employed staff. A trend that has died out because managing employed Personal Trainers is, to be frank, like herding cats!

If you have any questions, you’re welcome to send them through or add to the comments for this blog item.

Regards,

Dennis Hosking,

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